...And the rich get richer.
You'd think company as large as Apple has plan for next few years right? Apple doesn't just design iPhone 6 and have no idea what coming next year right?
Tim Cook probably know the road map and design for next few iPhones. He knows what iPhone 7 will looks like well before iPhone 6S even announced. He probably feel iPhone 7 gonna be flop.
I was just about to post similar thoughts. To those here who are talking down to people who think they smell something fishy going on, and who are acting like a (tautologically-named) "pre-planned" sale obviously must completely preclude any sort of foreknowledge of the company's future performance:
Do you really think a CEO making that kind of money is so clueless about his company and industry that he has no inkling how well his company might be doing in the next year or two? "No, Jony, don't show me what you have in store for the iPhone for the next few years, or project Titan — I have stock sales to plan." He also refuses to look at sales numbers and projections?
I'm not saying he is doing anything illegal. Perhaps all or some of this specific sale was in fact related to some requirement related to his fifth anniversary bonus. What I'm saying is that it is insulting to act like someone would be leading one of the world's richest companies and selling off millions of dollars of stocks, without reasonable knowledge about how his company's stock might be doing in the future.