You guys realize that when a CEO, or any other insider, sells stock they can't just hit sell button, right? its illegal for CEOs to sell based on non-public information. So sales are typically done according to a trading plan filed well in advance with the SEC.
And you do know he saw the final version months before we did. In theory yes, he did hit the sell button like all of us but has the advantage...he saw the final product and can guess, is this going sell well or not. Don't take a rocker scientist to figure this one out. Your perspective is looking at it one way, but have to look at both sides. Or else when you go to court, your automatically found guilty.