Apple CEO Tim Cook Stepping Down, John Ternus Taking Over

[User 6502]

Finally 🎉🎉🎉🎉. Can we make it effective now and get rid of Tim Apple yesterday? He ruined the company, every passing day with him at the helm Apple gets worse.

 

[frownface]

fantastic news, hopefully apple transitions back to being a product orientated company and not a profit one.

 

[TheGhostWalker]

Congratulations John!

 

[BrightDarkSky]

Oh yeah he built up at his business right off of our wallets. A well-earned symbol of American ingenuity and absolute stinking greed.

+Along with the beauty of the M series, Tim Apple was able to hide the fact that we're getting screwed on GPU power (integrated will never be as good as discreet .. facts)...

The nickel and dime-ing he brought to apple is legendary....400 dollar stand anyone?...

Legendary for wickedly overpriced, customer hostile segmenting... (Hey look, less power core in in your new chips!)...

Took the term 'pro' and turned it into marketing nonsense ...

Forced yearly OS updates for no reason other than marketing..and instability

APPROVED liquid glass, which goes against so many rules of the human interface guidelines for being unnecessary and just plain stupid..

8gb ram for how long? 256gb standard for how long? Ram prices were crap since forever..

But yup. Triples the business. Or whatever.

 

[glockenSquish]

Apple is like a boat, taking on water, and it's John's job to point the boat in the right direction!

Or you might say Apple is like an apple, with some worms in it, and it’s John, who is a bird, whose job it is to point the boat in the right direction.

 

[User 6502]

You assume Tim Cook was the penny pincher but the new iPhones are still rumored to include cost-cutting measures, so I'd be careful to assign blame solely to Cook on that.

And who should be blamed? The next iPhone (and probably the one after it) are entirely designed under cook’s leadership.

 

[Billy_Bob]

fantastic news, hopefully apple transitions back to being a product orientated company and not a profit one.

There's nothing wrong with Apple being a profit-oriented company; that's how it gets the $$$ to do R&D and create innovative products.

The problem comes (and has come, lately) when customers feel that they aren't getting sufficient VALUE for the money they spend on subscriptions, hardware, socks, etc. People romanticize Steve Jobs as if he wasn't hard-core focused on profits, but the truth is that he really was. What set Jobs apart was that he wanted to create products so excellent that you HAD to pay more for them, but were so excellent that you WANTED to pay more for them. If Ternus has an eye for the kinds of technology that will make us empty our wallets gladly, we shouldn't begrudge profit-orientation as part of the mix that should keep Apple on the cutting edge of innovating excellence.

 

[kagharaht]

He is still with Apple in some capacity. He needs to be 100% removed from Apple.

 

[mdcmdcmdc]

Wow, so many haters.

It's like there are adults who actually believe that all you have to do as CEO is dream up cool new products, issue edicts for others to build them, and collect a fat paycheck.

 

[SpaceN64]

Jeez that's massive news. I hope Apple continues to strive and doesn't introduce more AI slop.

 

[Macbookey]

Best of luck and skill to you John. Now, will you finally fire Craig?

Yes please. Graceful step down would be just as good. He has got to go.  software quality has declined across the board under him, and he has had enough years there to right the ship and hasn’t.

 

[mdcmdcmdc]

I think the biggest challenge facing Apple is the supply chain, ironically one of Tim Cook's strongest areas. Limited semiconductor fab capacity, RAM and SSD shortages, rare earth materials... these are what will hold Apple back in the next two years.

Rounded window corners? Not so much.

 

[Tyler O'Bannon]

The Apple Intelligence for Siri rollout was so bad even Tim Cook got demoted

 

[KevinW23]

Tim Apple 🤝 John Appleseed.

Seriously though, under Tim, Apple has grown massively and has helped made some huge achievements. Godspeed to bht him and John, which is a good choice consider Apple's hardware has been fantastic lately.

 

[rp2011]

Congrats to Srouj and John and congrats to Tim for like being the greatest CEO after Steve Jobs.

 

[bluespark]

I read here and there that Ternus is the man behind the butterfly keyboard, the Touch bar, the Vision pro and the iPhone air... But also the guy behind the M-series chip transition. I guess you learn from your mistakes...

I still contend that the iPhone Air is the best phone Apple has ever made. I don't even think it's close. But if you like the other recent ones, Ternus was behind those as well.

The Touch Bar was brilliant hardware that Apple never stood behind (and which IMO would have been received very differently if it sat above the function key row rather than replacing it). I switched out the functionality of mine with Better Touch Tool, and it was pretty amazing how convenient it was with better software.

But yet, the M-series chip transition was positively brilliant, and incredibly smoothly executed. If Ternus made that happen, that speaks volumes.

 

[bluespark]

So...any chance we will get new computers with actual bright lovely colours instead of the "let's try not to offend anyone so let's just have as blunt colours as possible....kill all saturation" ? Perhaps even translucent cases? How about 27"+ iMacs? Asking for a friend.

It would be a great time for a burst of bright colors like those early iMacs. I hope it happens!

 

[mdcmdcmdc]

My advice to John Ternus: Don't listen to equipment nerds who spend their time posting in online computer forums. They're not at all representative of the broader Apple customer base.

 

[LincolnNE]

If you can't figure out how to change your ecosystem in fifteen years I think you need to reconsider some of your choices. I've never gotten stuck in a situation I didn't like for fifteen years. I can't even comprehend that.

I don’t need to change. But I don’t have to put lipstick on a pig either.

 

[LincolnNE]

Antenna gate. It just works.

Mostly. Better than when Cook took over. Disagree?

 

[Musubi]

Maybe John Appleseed of Cook Apple, Inc. 🤔

We won't be able to say Tim Apple anymore. What are we to do now?

 

[IceCool]

It really is the end of an era. Thank you Tim, for everything you've done! It has been an unforgettable 15 years!

 

[LincolnNE]

Really? I guess billions of people out there didn't get that memo! Software quality has been slipping for sure, but this is an industry-wide problem. Apple still "just works" a lot better than any other products out there in my experience.

You're also not stuck. If you want to switch to Android, do it. What is holding you back? Stop pretending you're stuck when you're not. Switching platforms is a total pain, but Apple doesn't own you forever as a customer. You have agency in your own life and can move to a different platform if you want to.

So we agree the software quality is slipping. The main point.
Let’s assume you’re correct it’s an ‘industry-wide’ issue.
So Apple isn’t responsible for their output and gets a pass? Pffft.
It isn’t an industry issue…it’s a generational issue of accepting mediocre.

 

[superarijit]

Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today.

Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain aspects of the company, including engaging with policymakers around the world."

In a statement, Cook said that his time as Apple's CEO has been the "greatest privilege" of his life.

Ternus said that he is optimistic about what Apple can achieve in the years to come.

Apple says that the transition was approved by the Board of Directors and is the result of a "thoughtful, long-term succession planning process." The current board chair, Arthur Levinson, will become the lead independent director on the board.

Article Link: Apple CEO Tim Cook Stepping Down, John Ternus Taking Over

He got fired, pure and simple, PR free. Why? Imagine the utter billions he lost on failed Apple Intelligence, Apple Car, Apple Vision Pro and more. Crap software, same hardware every year. He's lucky that iphone saved him each and every time.

 

[ghanwani]

Now hopefully someone at Apple will throw in a knob that disables temporal dithering in both iOS and macOS.