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Apple CEO Tim Cook Stepping Down, John Ternus Taking Over
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I7guy
macrumors Westmere
Now, John, love that you are a hardware guy, But please don’t forget the software!
I am looking at you, iPad OS and the Creative Suite! 😄
I am looking at you, iPad OS and the Creative Suite! 😄
Cook may not have had the cutting edge ideas of Jobs, but that’s part of the gig when you’re trying to manage the explosion of growth of any corporation.
The fees from the services are the fees that helped allow Apple to develop its own chips which had Intel in a backpedal for years, for example. And producing how many more millions of IPhones then when Jobs was around, with a lot less hardware and software issues than those days is not to be taken for granted.
Covid in there too, slowing a lot to a halt and then dealing with some of the staff that were militant about working from home.
Cook hardly perfect but the growth of the company and doing things and producing things on a much larger scale as Apple grew into in the phone market and laptop market, is not something that can be causally undertaken. It requires discipline and smart financial and operational decisions, however unsexy they are compared to the design of new hardware. But those ideas and decisions in managing growth and scaling up are as, if not more important than the evolution of the hardware.
The fees from the services are the fees that helped allow Apple to develop its own chips which had Intel in a backpedal for years, for example. And producing how many more millions of IPhones then when Jobs was around, with a lot less hardware and software issues than those days is not to be taken for granted.
Covid in there too, slowing a lot to a halt and then dealing with some of the staff that were militant about working from home.
Cook hardly perfect but the growth of the company and doing things and producing things on a much larger scale as Apple grew into in the phone market and laptop market, is not something that can be causally undertaken. It requires discipline and smart financial and operational decisions, however unsexy they are compared to the design of new hardware. But those ideas and decisions in managing growth and scaling up are as, if not more important than the evolution of the hardware.
transpo1
macrumors 68000
You assume Tim Cook was the penny pincher but the new iPhones are still rumored to include cost-cutting measures, so I'd be careful to assign blame solely to Cook on that.
macduke
macrumors G5
Finally, and someone “younger.” Between this and the liquid ass guy leaving and Apple hiring the excellent designer Sebastiaan de With, I’m hopeful for the future of Apple. They just need to get their AI ducks in a row. But nothing wrong with paying for a model they can keep in-house and customize.
I wonder if Ternus was behind the MacBook Neo? Like maybe that was his assigned project to prove he has what it takes to propel Apple forward? It has been wildly successful.
I wonder if Ternus was behind the MacBook Neo? Like maybe that was his assigned project to prove he has what it takes to propel Apple forward? It has been wildly successful.
I think the big issue is the annual OS release cycle is just too aggressive. They should go back to every 2-3 years for OS releases and build the OS so it's general enough that they can just push new features in between whenever they are ready vs an annual dump. They have kind of been pushing features in between big releases already anyways. I don't need a new OS name every year.
This is sad. He should have stayed until the felon was gone. Ternus will have to kiss his ass and be tainted by him.
Wouldn’t the new iPhone still be under Cook’s oversight as decisions are made way ahead of time? And given current economic climate?
warriors2017
macrumors regular
TVreporter
macrumors 68030
John to Tim: Thanks for not thawing out Steve just yet! Give me five years and if I fail, hit defrost!
DocMultimedia
macrumors 68030
It's a big challenge. If not enough happens after two years people start to think you aren't doing anything. But this yearly is really nuts in my mind. It's not like iOS and others are simple systems. They are complex and trying to support older devices is a challenge.
But I agree that once/year to have "big" change is too much.
DocMultimedia
macrumors 68030
kemal
macrumors 68000
Best of luck and skill to you John. Now, will you finally fire Craig?
Innovationforever
macrumors newbie
Wow! I didn’t expect to see this today. I wonder if they’ll record the iPhone event with Tim one last time or if they’ll use the new guy. Better yet bring back the live keynote.
TVreporter
macrumors 68030
If anyone that won’t do that it’s probably John given the reception he got while introducing the price of Pro Display stand!
glockenSquish
macrumors member
Really hoping he does great things for the company, especially focusing on pro users.
At the same time, and I hate to be judgmental, he looks like every less-talented-than-you-but-has-a-more-corporatey-voice ladder climber I’ve ever known. Either that or goofy dad I’d be friends with. Can’t tell yet.
At the same time, and I hate to be judgmental, he looks like every less-talented-than-you-but-has-a-more-corporatey-voice ladder climber I’ve ever known. Either that or goofy dad I’d be friends with. Can’t tell yet.
Defined as what, anything you personally wouldn't want to buy?
Hopefully he brings some color, some emotion, some fun back to the mundane shades of grey that have taken over under Cook… emotion can be good. Color can be good. Maybe the MacBook Neo is a sign of things to come!
Looking forward to new products and taking more risks with existing products (not just incremental upgrades every year).
Here’s hoping John will ‘turn us’ around. 😛
Here’s hoping John will ‘turn us’ around. 😛
Royksöpp
macrumors 68030
To be fair, the only color Steve Jobs really played with was with the iMac, iBook, and iPod. The rest of the products were silver, black and white. Tim was far more adventurous with color. Remember the 5C?!