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Apple CEO Tim Cook Stepping Down, John Ternus Taking Over

I do wonder if Ternus will micro manage hardware given how long he’s led that department.

Or will he give Srouji free rein.
 
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As a long time (1983) shareholder, Tim Cook has been awesome.

As a hardware user, letting Ivy go was his greatest achievement. Followed by the transition to apple silicon.

As a software user, i'm scared to death that the guy who oversaw liquid glass is now CEO

As someone who would like to have yet another apple toy to play with, I'm cautiously optimistic that we have a product guy leading apple.

Not that he's asking:

1) Every two years do a 'snow leopard' release across the board. In between actually hire regression testers.
2) Give us options: Let us turn off the lousy music in apple fitness+ and play our own. Let us design our own watch faces. Let us completely disable liquid glass and transparency. let us move the horrible music controls in apple music out of the way of the list of songs. Let us own our music and still download to our watch. Let us stream music to homepods AND appleTVs (because some of us have real sound systems), give us access to ALL our playlists in carplay, and so on.
3) Give siri a brain
4) Publish a hardware and software lifecycle
5) Real GPU's in Macs please. #nvidia
6) Stop with the mandatory ads - or give us 'ad-free' as part of Apple One #ensh*tt*f*cat*on is a real thing
7) Did I mention give siri a brain?
 
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User 6502 said:
And who should be blamed? The next iPhone (and probably the one after it) are entirely designed under cook’s leadership.
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Umm, what now? They're entirely designed under John Ternus' leadership, too. LOL. He's the hardware guy. How do you know he's not responsible for the penny pinching?

This John Ternus worship and Tim Cook demonization is laughable. We don't know what decisions each of them are responsible for behind the scenes.
 
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Congrats to both.

Cook did an absolutely incredible job of scaling Apple up and iterating on the product roadmap map that jobs obviously left behind.

But at the cost of driving dev relations into the ditch.

And with AI throwing a curveball - which Apple has missed - it’s time for a change.

Hopefully a developer reset, concessions in the App Store and a huge reset of AI is at the top of JT’s to do list.

No pressure then.
 
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SpaceJello said:
Wouldn’t the new iPhone still be under Cook’s oversight as decisions are made way ahead of time? And given current economic climate?
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Yes, and also John Ternus' oversight 😉

Anyone who thinks Apple is going to stop penny pinching because Tim Cook is gone has another thing coming. Apple is a public company, responsible to a board of directors and shareholders-- they can't just print money when component costs increase. Nobody wants to hear this on this forum but it's true.
 
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Since this was announced on a Monday I think they consider this good news. It’s right on time with what was rumored.

I would say goodbye but apparently he’s not really going anywhere.
 
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nutriousmitten said:
Cook may not have had the cutting edge ideas of Jobs, but that’s part of the gig when you’re trying to manage the explosion of growth of any corporation.
The fees from the services are the fees that helped allow Apple to develop its own chips which had Intel in a backpedal for years, for example. And producing how many more millions of IPhones then when Jobs was around, with a lot less hardware and software issues than those days is not to be taken for granted.

Covid in there too, slowing a lot to a halt and then dealing with some of the staff that were militant about working from home.

Cook hardly perfect but the growth of the company and doing things and producing things on a much larger scale as Apple grew into in the phone market and laptop market, is not something that can be causally undertaken. It requires discipline and smart financial and operational decisions, however unsexy they are compared to the design of new hardware. But those ideas and decisions in managing growth and scaling up are as, if not more important than the evolution of the hardware.
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Cook was the right guy for the job at the right time. He could never do what Jobs did, and Jobs could never do what Cook did.

Jobs told him "Don't do what I would do, do what you would do," and like it or not, he made wildly profitable decisions that enabled the company to keep moving forward from a position of enormous success.
 
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mxrider88 said:
Waiting to hear about Federighi retirement now
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I imagine CF and a few others will soon retire (Eddy Cue etc), but I bet they’ve been given golden handcuffs to stay for a year or so after Cook hands over, to help keep the ship steady & give JT a chance to decide what kind of Apple he wants to build.
 
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