Apple CEO Tim Cook: ‘We Have Great Desktops in Our Roadmap'

[ardchoille50]

Here's the thing though. Whining about whining is just as annoying as the original whine.

The proper procedure is to take a complaint to the people who are in a position to do something about the problem, that is the best way to have an issue resolved. And, that is what I did. The people who are in a position to do something about my complaint arent listening. They don't realize that they're showing the exact same behavior (refusal to listen) as that which is the basis of their complaints (Apple's refusal to listen).

The folks who are complaining on these forums that "Apple is washed up", "Tim needs to go" or "Apple products suck" should take those complaints to the proper people, in this case Apple. Posting those complaints on these forums will do nothing to solve the problem.

 

[BvizioN]

Fix the miserable airflow which causes the iMacs CPU to run extremely hot at the expense of USELESS thinness

This is not necessarily aimed to you but to anyone who complain about product thinness.
I have not seen anyone complaining about other companies who produce same (eve thinner products)
Surface Studio Pro desktop is pretty thin and no one complain about it. And they should't. Devices (either that be desktop or mobile) have the thickness they have due to technology limitations. Once the challenge they face has overcome, they become thinner.
I want desktops to be both, thin and powerful and I think that should be possible with today's technology.

 

[MH01]

Can we have desktops that don't throttle due to how thin they have become

 

[robeddie]

The proper procedure is to take a complaint to the people who are in a position to do something about the problem, that is the best way to have an issue resolved. And, that is what I did. The people who are in a position to do something about my complaint arent listening. They don't realize that they're showing the exact same behavior (refusal to listen) as that which is the basis of their complaints (Apple's refusal to listen).

The folks who are complaining on these forums that "Apple is washed up", "Tim needs to go" or "Apple products suck" should take those complaints to the proper people, in this case Apple. Posting those complaints on these forums will do nothing to solve the problem.

So maybe you're right and it doesn't solve the problem. Then those guys in the sports bar should never discuss politics. Those women at the tennis club should never talk about global warming with each other. Those teenagers at the party should never talk about what shoes they prefer and why. We all talk about stuff that interests us, whether or not we think it will change anything.

Part of it is therapeudic, knowing that others feel the same way, connecting with others over common interests and opinions. That's what a social forum like this is ALL ABOUT.

So keep repeating that "it's not going to solve the problem". But exactly what problem are you trying to solve by repeatedly saying that?

You badger us for "wasting our breath", but you're doing the same thing, just from a differnt point of view.

 

[amegicfox]

Other than some guy with an analyst title spouting opinions, what's the support for the argument that the desktop roadmap is somehow dependent on iPads? This isn't 3 guys in a garage anymore, Apple is an enormous company capable of focusing on more than one thing.

I think the problem is that people want annual updates like clockwork, and Apple doesn't do that anymore. They update when they think there's enough reason to. I remember when iPhone first released and everyone thought it was crazy that Apple was only updating it once a year.

Lack of chips worth upgrading to, I get. Don't update just to update, do it because there's something of value to put in the box. My guess is Kaby Lake is what they were waiting for because it makes driving higher resolution displays possible with a single cable. A 5-10% bump in CPU power just isn't worth the tooling cost.

they could add 16 cores, 32 cores, 64 cores etc.

 

[usarioclave]

I bought a used Mac Pro 4,1 with 32GB of RAM, a beefy Nvidia card, and two WQHD monitors because I was tired of waiting around. Slapped an SSD + 10TB and it's as fast as my wife's swanky new i7 retina 27" and cost $600 less in total.

I would have bought a new Apple desktop but Apple doesn't make desktops I want anymore, which makes me sad.

 

[Suxamethonium]

The proper procedure is to take a complaint to the people who are in a position to do something about the problem, that is the best way to have an issue resolved. And, that is what I did. The people who are in a position to do something about my complaint arent listening. They don't realize that they're showing the exact same behavior (refusal to listen) as that which is the basis of their complaints (Apple's refusal to listen).

The folks who are complaining on these forums that "Apple is washed up", "Tim needs to go" or "Apple products suck" should take those complaints to the proper people, in this case Apple. Posting those complaints on these forums will do nothing to solve the problem.

I actually think that the market will determine this more than complaints, and the market may ultimately not support the mac. Perhaps Apple will decide to invest its capital in the 'gadgets' rather than the Mac and that will be fine. For a lot of people an iPad and an iPhone can serve all of their computing needs. Apple may decide they no longer want to support the segment of the market the Mac serves, seeing that enough of it can be supported with iPad's and what is left is a tiny segment who can fall off into PC land.

 

[jrswizzle]

they could add 16 cores, 32 cores, 64 cores etc.

If you find that necessary you likely aren't relying on consumer hardware updates and instead go out and buy/build what you need for your profession.

Also, your signature makes zero sense. "Until Time Cook REMAINS the CEO...?" I think you mean "resigns as...."

 

[bladerunner2000]

The proper procedure is to take a complaint to the people who are in a position to do something about the problem, that is the best way to have an issue resolved. And, that is what I did. The people who are in a position to do something about my complaint arent listening. They don't realize that they're showing the exact same behavior (refusal to listen) as that which is the basis of their complaints (Apple's refusal to listen).

The folks who are complaining on these forums that "Apple is washed up", "Tim needs to go" or "Apple products suck" should take those complaints to the proper people, in this case Apple. Posting those complaints on these forums will do nothing to solve the problem.

Sounds like censorship to me.

 

[jrswizzle]

I actually think that the market will determine this more than complaints, and the market may ultimately not support the mac. Perhaps Apple will decide to invest its capital in the 'gadgets' rather than the Mac and that will be fine. For a lot of people an iPad and an iPhone can serve all of their computing needs. Apple may decide they no longer want to support the segment of the market the Mac serves, seeing that enough of it can be supported with iPad's and what is left is a tiny segment who can fall off into PC land.

While I would agree "gadgets" (which have far more computing power than devices that sent us to the moon) are the future, the Mac is an integral part of Apple's business. Working in that space, I can say so from experience. It would be far more shocking for Apple to abandon the Mac than it would be for them to release brand new, incredibly powerful desktops in the next 6 months.

 

[DeepIn2U]

Unfortunately is call "running a business for profit". The company I work for use to be an innovator, then GE bought us for profit, ran us dry, and then sold us off to the high bidder. It's standard business practice to run a business either for profit (make investors happy) or for investment (make customers happy). SJ ran it for investment both times he was CEO. The Pepsi CEO in the 90s and now Darth Timmy run it for profit.
[doublepost=1482209418][/doublepost]

Without airing of grievances, how will things get better? If you hide the frustration, the root cause of the frustration won't get fixed.

Speaking of which is there a direct an official repository for product, os, and service complaints to be made to Apple?

Is there a consumers act that specifically goes against legally selling a product 3yrs later with outdated technology at the same release price 3yrs prior when the parts can be sourced much cheaper and proven in a court of law?!

Should there not be a official price reduction by Apple for the nMP circa 2013 as this is getting out of hand.

Tim Cook has done great things and lead a team well. The sad thing is Apple has been making crazy profits so investment running the company is in the best interests.

This Apple Campus 2 has risen in projected costs continually. And that's just construction not moving equipment and employees including residential moves.

Now this euro tax issue if supreme courts force that $13 billion figure it's going to rip them anew one and maybe just maybe THEN Apple will innovate and timely deliver product updates and not fully alienate their user base.

Seems the iOS products and respective developers for those (watch and tv os' inclusive) are the only "Pro's" to consider at Apple and thus MAC Pro does t workout. iTunes U based famous and curricula along with faculty don't needLac Pro to generate those contents.

If the procure TJ bean counter CEO only gets a dollar for every Mac Mini vs seeing it as a student entry to Apple and future desktop apes when they becoming working professionals, then the Mac Pro gets a mediocre update before it's axed.

 

[iZac]

Maybe I'm an idiot, but I still like the idea of a stackable Mac mini optimised for parrallel processing.

One mini gives you modest performance and you just buy more (stacked into a cube or whatever) to make the machine faster. The multiple hard drives could also make a proprietary RAID system!

 

[DeepIn2U]

Not something I'm looking forward to btw.

2017 planned purchases:
Mac Mini (used most likely)
nMBP 15"
Mac Pro for 3yr longevity cause well I want it not need it and maybe audio composition in Logic X between my son and I maybe fully utilized on that platform. Oh wait surely sales of such in house Pro products have also dropped as well affected by desktop sales dwindling.

 

[CausticSoda]

IF he means that, then great. I would be genuinely delighted, if still a little perturbed that updates have taken so long.

 

[markovchain]

TIM, NO MORE BS PLEASE. GET REAL!

 

[kcamfork]

Amazing how many people sit here waiting for an opportunity to express their unfunny nonsense. What a life you guys lead.

Hypocrit. What garbage did you just spew?

 

[iMcLovin]

What would those beefs be?

My 5K iMac has the latest i7 4 GHz Skylake CPU, a super fast 1TB SSD, 24 GB of RAM, a gorgeous wide gamut hi-rez display, Bluetooth 4.2, is quiet, cool, not throttled, and is a joy to use. Day in and day out, totally reliable. Being a photographer it's especially great for processing photos.

I have zero complaints.

As suitable Kaby Lake processors are becoming available I imagine the next version of the iMac which will soon be released will have a small bump in speed, with faster TB 3/USB C 3.1 ports, Bluetooth 5.0, and a still faster SSD.

So what exactly is the problem?

Probably the upgrades will be small yes, and for us that needs more powerful machines, Apple probably isn't the direction to look anymore. Which is why I replaced my iMac with a PC.
I had the same iMac you are referring too, actually even more packed with ram. But the bottleneck is cooling and throttling. Because Apple doesn't make machines that handles running hard for a very long time. My maxed out 5K iMac ran at 100 degrees when I was pushing it hard and that happened more frequent every day. and I experienced crashes and freezes and throttling every day.
The problem is that there's no other viable options from Apple than the machine you have, ...that is the BEST machine they have to offer. Unless you want to pay 10.000 USD for a 3 year old Mac Pro, which doesn't make any sense.
So, if you reason that this is all fine, apple produces only machines that can run on average and doesn't do games very well, apple might as well just kill all powerful machines and keep macbook airs and Macbooks and the low end iMacs, because they do all the simple tasks things fine as well. All macs do decent in FCPX in 1080p an mundane web browsing and productivity tools. And actually photo Editing, if that is a thoughest thing you push your machine through, you have bought something way above your demands too... So, why release anything powerful at all? If you don't want to serve the 1% of users in need of powerful machines that does 3d, 4K editing, after effects or those who want to play games?

 

[ardchoille50]

Sounds like censorship to me.

I'm merely advocating taking a grievance directly to the source of a problem in order to have the issue resolved effectively.. and you call that censorship? Wowsers.

 

[carlsson]

Great news!

I hope they make them thicker this time, so they actually can be cooled without a 12000 rpm fan....

 

[Yojimbo007]

great Pro Desktops??

 

[Haswell]

Like he would admit to having crappy desktops in the roadmap.

 

[kis]

I have a 1TB, 2.6GHz i7 with 16GB RAM. $2999. I believe the identical specs for a Surface Book put it at $3299. And the MBP's SSD is FAR faster. And I have a larger display. I also have software built in for document, spreadsheet, keynote creation, photo, video and music creation/editing and mail/contacts/calendar management.

How much does office365 cost? How much does a decent photo editing program cost? Video editing? Music? Add those prices all in as well.

yeah, Apple is screwing the Europeans - the 2.6ghz i7 with 16gb RAM starts at 3150$ here in Switzerland (and Swiss prices are amongst the lowest in Europe), with the 1tb hard drive it's 3600$. You can find the prices here: http://www.apple.com/ch-de/shop/buy-mac/macbook-pro?product=MLH42SM/A&step=config#

Microsoft charges roughly the same in Europe as in the US. The 1tb 16gb i7 model retails for around 3200$. For the price difference I can get a 4K display on top of it.

With my Mac I also need office 365 - or are you suggesting I use Pages? Pages is a joke for anything that goes beyond writing standard letters to your insurance company. There are various low-cost and free alternatives for this that are far more capable than Pages, for both macOS and Windows. I personally subscribe to Office 365, costs about 13$ a month - I use it both on my Macs and on the SB. Movie Maker still works on Windows 10 - it's crappy and basic. iMovie is definitely better, but there are plenty of 50$ alternatives for Windows. On the other hand, Apple's web services are almost shockingly terrible and Microsoft's offerings run circles around them.

 

[pat500000]

Apple CEO Tim Cook statement is great for any dedicated employee works in the organization. I'm very sure that organizations like Apple mainly focus on two factors 1) Employee motivation, 2) Customer sanctification.

You mean 2) customer purging.

 

[carlsson]

What would those beefs be?

My 5K iMac has the latest i7 4 GHz Skylake CPU, a super fast 1TB SSD, 24 GB of RAM, a gorgeous wide gamut hi-rez display, Bluetooth 4.2, is quiet, cool, not throttled, and is a joy to use. Day in and day out, totally reliable. Being a photographer it's especially great for processing photos.

I have zero complaints.

As suitable Kaby Lake processors are becoming available I imagine the next version of the iMac which will soon be released will have a small bump in speed, with faster TB 3/USB C 3.1 ports, Bluetooth 5.0, and a still faster SSD.

So what exactly is the problem?

Good for you!

The problem for the iMac 5K is that the fans go berserk if you give the computer a little heavier load. In fact, they are so loud it's hard to be in the same room without being totally annoyed and disturbed.
This is for the maxed out iMac 5K with i7 and the 4 GB graphic card. This is due to the "we will produce the thinnest computer known to man" dogma, and it's bad.

Otherwise than that, it's a great computer! (except for the the fact that you cannot add or switch an internal drive without going bonkers).

/$0.02

 

[Wowereit]

Sounds like the mythical "pipeline" full of great products that never materialize he keeps talking about.

I'm still trying to figure out what he actually referred to.
Tim is more of an iOS-guy, so I guess he meant the third iteration of iPhone 6 or Apple Watch 2?

All bean counters I know are very focused on numbers and facts.
Tim isn't giving any of those things.