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Apr 12, 2001
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Apple has just issued a press release announcing 600,000 pre-orders for iPhone 4 yesterday, "far higher" than the company anticipated. In the release, the company also apologizes for the frustration and difficulties experienced by those attempting to pre-order.
Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Apple's new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.
Earlier today, several iPhone carrier partners had indicated iPhone 4 traffic and pre-order volume ten times that of last year's iPhone 3GS launch.

Article Link: Apple Claims Largest Ever First-Day iPhone Pre-Orders of 600,000
 

chrmjenkins

macrumors 603
Oct 29, 2007
5,322
154
CA
I hope they have plenty on hand for the people who prefer to wait in line on launch day. :(
 
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Luiis81

macrumors newbie
Jun 3, 2010
20
0
I thought I'd be more with all the outlets taking reorders and so many technical issues. I guess it really is a big number tho..

Glad i was able to get two of those 600,000!
 
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Cougarcat

macrumors 604
Sep 19, 2003
7,766
2,553
I like how apple doesn't mention ATT at all (or any other carrier). Same at the WWDC keynote.
 
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arn

macrumors god
Staff member
Apr 9, 2001
15,981
5,139
I like how apple doesn't mention ATT at all (or any other carrier). Same at the WWDC keynote.

cause there's a bunch of carriers. I don't see why they would single out AT&T. this was an international launch.
 
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brianbobcat

macrumors regular
Aug 13, 2003
162
12
Illinois
I don't see why it would be so prohibitive for them (both Apple AND AT&T) to have a massive amount of servers to be able to handle the rush. Sure it'd be a waste for most of the year, but the frustration faced by me and EVERYONE else yesterday was ridiculous for a 4th year in a row now! I haven't heard of one story where the person was able to order smoothly and/or quickly.

Now here's a question, would Verizon be able to handle this amount of load on a single day?

-Brian
 
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HLdan

macrumors 603
Aug 22, 2007
6,383
0
Super impressive. It really makes sense why the servers got hammered. Well, I'm not a "Gotta Have It, Gotta Have It" kind of customer that just wants to be a show off to his co-workers and school mates like many people here. I can wait until the fanfare dies a bit. The iPhone WILL be there when I get there.
 
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CJM

macrumors 65816
May 7, 2005
1,437
836
U.K.
The factories must be working insanely fast to produce enough units.. :O
 
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chedda

macrumors 6502
Apr 17, 2006
281
0
Underwater
Halo

I suppose this is history in the making now for apple, some of these bod's will also be getting an imac i am sure, within weeks ! The halo effect for the mac should be awesome.
 
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miles01110

macrumors Core
Jul 24, 2006
19,261
32
The Ivory Tower (I'm not coming down)
I don't see why it would be so prohibitive for them (both Apple AND AT&T) to have a massive amount of servers to be able to handle the rush. Sure it'd be a waste for most of the year, but the frustration faced by me and EVERYONE else yesterday was ridiculous for a 4th year in a row now! I haven't heard of one story where the person was able to order smoothly and/or quickly.

As you mentioned, it would be a huge waste. Also they know that you're going to buy an iPhone anyways. The fanbase has created a disincentive to make any sort of network or processing capacity upgrades. Also even if they did invest in "extra capacity" just for the launch, I don't think anyone saw an order of magnitude increase coming.
 
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tbobmccoy

macrumors 6502a
Jul 24, 2007
935
165
Austin, TX
Glad I got one on reserve at the Apple Store on the 24th. I called the store to confirm my reservation and was told that they received it and will be setting it aside for me, only going to be given up if I don't make it on the 24th (fat chance!) :D:D:D
 
Comment

BladesOfSteel

macrumors regular
Jul 13, 2009
208
65
St. Paul
I don't see why it would be so prohibitive for them (both Apple AND AT&T) to have a massive amount of servers to be able to handle the rush. Sure it'd be a waste for most of the year, but the frustration faced by me and EVERYONE else yesterday was ridiculous for a 4th year in a row now! I haven't heard of one story where the person was able to order smoothly and/or quickly.

Now here's a question, would Verizon be able to handle this amount of load on a single day?

-Brian

And that's why they don't do it - because it would be a waste. I would assume they think that the cost of adding to their servers far outweighs the frustration of some - who probably will buy the iPhone anyways.

To your other question - I think there are a lot of companies that would've struggled to handle the load Apple and ATT took yesterday - Verizon included.
 
Comment

3N16MA

macrumors 65816
Jul 23, 2009
1,011
177
Space
I think by the time I go back to school 1 out of every 4 people I see on campus will have an iPhone 4.
 
Comment

HLdan

macrumors 603
Aug 22, 2007
6,383
0
I don't see why it would be so prohibitive for them (both Apple AND AT&T) to have a massive amount of servers to be able to handle the rush. Sure it'd be a waste for most of the year, but the frustration faced by me and EVERYONE else yesterday was ridiculous for a 4th year in a row now! I haven't heard of one story where the person was able to order smoothly and/or quickly.

Now here's a question, would Verizon be able to handle this amount of load on a single day?

-Brian

Well, stop buying Apple's products, problem solved. :p
 
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