I think it comes in waves. Today a planeload or two of phones will go to PFS and then the forum will be set ablaze again with chatter. Plus this seems to have gone much smoother than previous years. I haven't gotten a launch day iPhone since the 5. Every year I try to game the system by moving back and forth between ordering through the carrier or through Apple and do I do web or app. What made the 11/3 possible though was that 'reservation' while they waited for carrier info. That was awesome on their part and something we haven't seen before. I'm surprised it's not being talked about more. I essentially 'completed' my order at 5 am and I'm still getting launch day. My 5 am order last year earned me a 2 month wait for the 7 in Jet Black.