True. But do you actually believe Apple cheated in these listening tests? They optimized everything to make the HomePod sound great and everything else sound lousy?
They were NOT tests or reviews- they were product
demos. WE have got to see many Apple product demos ourselves. When Apple products did NOT have some features they have now, did Apple shine much of a favorable light on those features? For example, when other phones had bigger screens, Apple would ridicule bigger screens per "one handed use" etc. NFC (payments)? wireless charging? Etc. Apple demos focuses on what is best about THEIR OWN product for sale now, sometimes ridiculing competing products NOT in their own product... until they add it... and then it might be the signature feature to drive upgrades.
In a good demo, you present your product as favorably as possible. If it's a head-to-head demo, that typically means to isolate your product's strengths and the other product's weaknesses.
Example: Some time ago I worked for a major CE retailer. Whichever TV manufacturer offered the best financial bonuses was the TVs to be sold. Competing TVs would get the weaker feed of the demo. Salespeople would go into the settings and tweak the competing TVs toward poorer showings but optimize the TVs to be sold to their MAX. Salespeople would enthusiastically push the TVs that paid the best commissions. People would come in, head-to-head compare and most would leave with the TVs the retailer wanted them to buy. If, in the next period, some OTHER TV manufacturer sweetened their deal such that their's became the TVs to move, settings were adjusted, demo feeds were shifted around, salesperson enthusiasm shifted accordingly... and then those became the best looking TVs and sold the most. That's the power of a
demo- you can do a lot to make the one you want to move seem the best.
In
reviews, there won't be such bias favoring any one product. AV reviewers will just pound away in their own labs, with their own audio selections, etc, striving to build a complete and clear pros & cons list. In a head-to-head review, all variables will be made as fair as possible and one of the products reviewed will be crowned best (hopefully overall, but maybe just best at various specific (bigger) features if it turned out that- say- one produced the best sound but another had the best versatility and yet another has the smartest "smarts").
Soon enough: we'll be able to read
real reviews and/or even test one of these ourselves, in our own homes, put through our own paces. Then, we'll all get a real picture, including a solid sense of both pros & cons.