Not to beat a dead horse, but I cannot imagine any possible world where Steve Jobs would have approved this nonsense.
I guess it depends if Steve wanted to grow the market for Apple's products or was content to let the company stagnate and cede marketshare to others. Because this "nonsense" is what is driving Apple's sales - more and more of their current and potential customer base likes this "nonsense" and will look elsewhere if Apple doesn't offer it.
(And for the record, most of iOS 10's announcement was a yawner for me as I'll never use those social networking features, but more and more of Apple's customer base does).