pay-by-phone...
Maybe this is their way into the pay-by-phone market that is commonplace in Japan - using your mobile to pay at vending machines and some stores.
Wireless carriers haven't been quick to adopt it in North America or even Europe, but maybe Apple can get the jump on that market by leveraging the iPhone and iTunes accounts. Long term it would support both their hardware model (driving phone sales) and payment processing revenue.
Interesting enough to be believable, at least.
MadCow
Maybe this is their way into the pay-by-phone market that is commonplace in Japan - using your mobile to pay at vending machines and some stores.
Wireless carriers haven't been quick to adopt it in North America or even Europe, but maybe Apple can get the jump on that market by leveraging the iPhone and iTunes accounts. Long term it would support both their hardware model (driving phone sales) and payment processing revenue.
Interesting enough to be believable, at least.
MadCow