This isn't directed at anyone.... I noticed that the top three purchased "Slice" was the Black Sport Band, Milanese and then Link. There is no way Apple would know for sure which models would be the most popular until the orders started coming in on the 10th. No one here knows how the "I ordered at 12:02am" versus "I ordered the same at 12:10am" really works out when the orders reach the end point.
The demand was obviously more than they had already made and boxed up, so some will need to be made to fill those orders within the two week window. Some models have availability and therefore, they can fill orders that came in hours or days or even a week later. It isn't anything against us or the people who got up in the middle of the night.
Apple had trouble filling orders on the iPhone 6/6+ and they had millions ready to go... How many previous iPhone launches were there? 6 or 7? They had time to adjust to demand and still couldn't keep up.
Since Apple has no idea how many Apple Watches to make for anticipated demand, and there are so many different options, they can't box up 5mm of each variance. These are boxed and sealed and ready to go... They can't start opening the boxes and stripping off bands just to fill earlier orders.
I think it sucks, but I don't blame Apple for a new product launch. I just can't...
If you are mad and you are still processing, show Apple your anger and cancel and wait for Rev 2.
Still wish everyone got their order tomorrow - especially if you got up in the middle of the night.
I completely agree with you blue moon, the only fly in the ointment are, Apple are the second most richest company in the world, bearing in mind the hype behind these watches and the reception they got at the announcement (not forgetting every botched launch since the iPhone 4), I think it would be reasonable to assume that Apple would over order on everything to make demand, it's simple (and companies with no where near apples finances do this) have a system that knows stock levels of each product (trust me they knew what they had) and fulfill the orders made within that stock level first.
I'm only saying that with the billions of dollars/pounds (that we the public give Apple) you would think they could get just one launch right