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Apple Continues 'Designed by Apple' Campaign With Double-Page Print Ad

Michael Goff said:
Except the concept that all American money spent on a Samsung phone or tablet goes straight back to Korea is complete ************.
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Are you saying that Americans spending money on the South Korean Samsung company's products results in more money staying in America as opposed to Americans spending money on Apple products designed here in America by an American company?

You can pretend to be as obtuse as you want, but we Americans get the point.
 
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newagemac said:
Are you saying that Americans spending money on the South Korean Samsung company's products results in more money staying in America as opposed to Americans spending money on Apple products designed here in America by an American company?

You can pretend to be as obtuse as you want, but we Americans get the point.
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I'm saying it doesn't matter either way.

The same amount of money is going to stay in America regardless. You're not somehow being "more patriotic" by buying Apple as opposed to Samsung or HTC or whatever. As for "we Americans get the point", no you simply get the idiotic marketing that's being thrown at you.

Also, Apple isn't -really- an American company. It is a corporation. Anyone who thinks that it having its main base in America makes it somehow the "American choice" is fooling themselves into believing that Apple's primary concern is something other than "making the most money for Apple and its shareholders".

Wake up, grow up, and go into the real world.
 
Mr.damien said:
Design by Apple in California by English, German, French, Chinese, Canadian, etc... and all those people working at Apple that are not from California...

Fixed for them.
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Rogifan said:
Why does it matter if you were born in California or not? :confused:
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Yeah, you know, while the specific geography is relevant to Apple, it's more about reinforcing consistency and focus - kind of creates an intimacy with the products.

"We started here, we're still here" is sort of a mirror of "We started with well designed products, we'll continue to make well designed products". It's kind of a saying we know where we came from ... don't worry, we won't stray from our original vision.
 
D.T. said:
Yeah, you know, while the specific geography is relevant to Apple, it's more about reinforcing consistency and focus - kind of creates an intimacy with the products.

"We started here, we're still here" is sort of a mirror of "We started with well designed products, we'll continue to make well designed products". It's kind of a saying we know where we came from ... don't worry, we won't stray from our original vision.
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Yes and I also think its a message to Wall Street and the media that Apple's going to do what it wants when it wants. Let Wall Street scream that Apple needs to become Samsung and flood the market with product. Apple is telegraphing that it doesn't care.
 
ChrisCW11 said:
I don't really care where it was designed, but it seem to be increasingly important to know where it was built.
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If it doesn't matter where it was designed why does it matter where it was assembled? I would remove the "designed in, assembled in" wording from the back of their products. It doesn't add anything IMHO. Do I Care it was designed in California? No. Do I care it was assembled in China? Yes I would prefer they assembled somewhere else but it doesn't stop me buying their products.
 
Michael Goff said:
I'm saying it doesn't matter either way.

The same amount of money is going to stay in America regardless. You're not somehow being "more patriotic" by buying Apple as opposed to Samsung or HTC or whatever. As for "we Americans get the point", no you simply get the idiotic marketing that's being thrown at you.

Also, Apple isn't -really- an American company. It is a corporation. Anyone who thinks that it having its main base in America makes it somehow the "American choice" is fooling themselves into believing that Apple's primary concern is something other than "making the most money for Apple and its shareholders".

Wake up, grow up, and go into the real world.
Click to expand...

It matters to me and it matters to millions of other Americans. You need to wake up and go into the real world if you think it doesn't matter to Americans. You must not live here.

And why does it hurt your feelings so much that Apple promotes that its products are designed in California and Americans appreciate that? Is it because of the obvious contrast to Samsung's stuff which is designed in South Korea?

And being designed in America isn't marketing, it's REALITY. Marketing is those made up situations Samsung puts in their "Next Big Thing" ads and the gimmicky "features" they market all over TV and billboards everywhere that people are sick of seeing. That's marketing. Being designed in California is REALITY. Deal with it. :cool:

By the way, when the Mac Pro is released you better believe that Apple will be promoting that it is both designed and made in America. And this WILL matter to a LOT of people... even those not even buying a Mac Pro.

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Michael Goff said:
The same amount of money is going to stay in America regardless.
Also, Apple isn't -really- an American company.
Click to expand...


Ok I don't know why I'm even discussing this with you. How much is Samsung paying you?
 
Rogifan said:
Yes and I also think its a message to Wall Street and the media that Apple's going to do what it wants when it wants. Let Wall Street scream that Apple needs to become Samsung and flood the market with product. Apple is telegraphing that it doesn't care.
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Comments like this always make me laugh. They don't care? Of course they do. They just borrowed billions of dollars to initiate a share buyback to keep the price up. All the senior VPs are rewarded with shares. The thought of millions of dollars tend to focus the mind. It's not that they don't care, it just that their current strategy has been working very nicely thank you so why change. However if their earnings start to slide they will change and do whatever they need to do to retain their profitability. Otherwise the board would step in and they would all get fired.
 
Shaun said:
Comments like this always make me laugh. They don't care? Of course they do. They just borrowed billions of dollars to initiate a share buyback to keep the price up. All the senior VPs are rewarded with shares. The thought of millions of dollars tend to focus the mind. It's not that they don't care, it just that their current strategy has been working very nicely thank you so why change. However if their earnings start to slide they will change and do whatever they need to do to retain their profitability. Otherwise the board would step in and they would all get fired.
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I'm talking specifically about products. With that huge cash pile they had do do something to pacify Wall Street. But if they really cared about what Wall Street and the tech press think we'd have a 5" iPhone, phablet and touchscreen Macs right now.
 
newagemac said:
And being designed in America isn't marketing, it's REALITY.
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You obviously don't understand marketing if you think that. The fact that they highlight "designed in California" is so obviously marketing and branding. If it wasn't they wouldn't even mention it.
 
newagemac said:
Just wait until Samsung's new ads:

Designed by Samsung in South Korea

It's like Apple is daring them to copy that. Samsung doesn't want to remind Americans that their stuff is not only not made in America but not even designed here either. And all the money Americans pay for Samsung products goes back to Korea.
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No need. Samsung is a popular brand with the Koreans I know (who live in the US and were born in the US or S. Korea) for whatever reason.
 
Rogifan said:
I'm talking specifically about products. With that huge cash pile they had do do something to pacify Wall Street. But if they really cared about what Wall Street and the tech press think we'd have a 5" iPhone, phablet and touchscreen Macs right now.
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Why do you think Wall Street is asking for a 5" iPhone? Because they can see there is a potentially lucrative market that Apple is missing out on. Nobody is asking for a phablet or touchscreen Mac as the market demand has not been proven as yet. Wall Street are only interested in one thing - earnings. If they think Apple is missing a revenue opportunity they will say so, after all they do own the company. Yes Tim Cook et al doesn't own Apple, Wall Street does.
 
ChrisCW11 said:
....
I don't know what Apple is really getting at with this campaign. Why start to change the name of iOS and OS X based on California stuff? Why the big love in for California all of a sudden?
....
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I think it's a rally cry similar to the 'Think Different' campaign. It's believed that Jobs created the 1997 campaign to summarize the philosophy and values of the company for employees as well as outsiders. I think he wanted to turn the page and bootstrap the company.

This latest campaign seems like another manifesto to remind themselves and others of who they are; and to re-enforce an identity that others say (as you hinted above) that may have died with with their co-founder.

I definitely don't think it's purpose was to drum up new business.

.
 
Shaun said:
Why do you think Wall Street is asking for a 5" iPhone? Because they can see there is a potentially lucrative market that Apple is missing out on. Nobody is asking for a phablet or touchscreen Mac as the market demand has not been proven as yet. Wall Street are only interested in one thing - earnings. If they think Apple is missing a revenue opportunity they will say so, after all they do own the company. Yes Tim Cook et al doesn't own Apple, Wall Street does.
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Wall Street isn't too smart about how to run Apple. They're just investors. They would have put Flash on iOS, full-sized USB ports on the iPad, and cheap 1080p screens on Macs. OS X would be open to use on any machine, and you could forget about having thought-out, unadvertised details on Apple products. You know what Dell said about what Jobs should do with Apple? "What would I do? I'd shut it down and give the money back to the shareholders."
 
I'm loving these new Apple ads. Gives me chills just like the Think Different ones did!

For anyone who wants a 1440x990 wallpaper of it, here's one I made quickly! (Click it to open the full size.)

 
Here are some more :) :apple:
 

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