Free lifetime support? I'm missing something.
What kind of support can you get from the Genius bar on an out-of-warranty device, or something past the 90-day complimentary support period?
You would be surprised what they do even if you are way out of warranty. They are in general super generous in fixing some things for free or sometimes for phones they just swap it out for a new/refurbished one.
Than there are the many things that don't actually need repair, but they discuss your options free of charge - and the spend a lot of time with those people . (Those are often the less technical users that just need someone to show them the right direction)