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Apple Debuts 7 New Apple Watch Ads Highlighting Fitness Capabilities, Fashion and More

Love these ads. They show how the Watch fits in to your life. All the haters complaining about the Watch have no idea how, even with this v1 Watch, it fits into your life, making everything a little bit better. It adds up to a lot.
 
teknikal90 said:
I was born in the 90s and grew up in the 2000s... I'm smack bang in the middle of the target audience of these ads!

I also think there is such thing as 'bad' marketing.
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I don't really think so, you're demo segment is probably not wealthy enough to be the prime target : owns a Iphone and has free cash to also buy the watch and many bands. Maybe if you were born near 1990 you could be.

I know many people with loads of bands and several Apple watches, they all make over 80K, some over 200K.

They's all 30-45, that's probably the main demo for the Apple Watch Version 1.

The fact they've done Cookie monster and Kobe ads and used loads of other millennials in ads seems to back this up.
 
Keirasplace said:
I don't really think so, you're demo segment is probably not wealthy enough to be the prime target : owns a Iphone and has free cash to also buy the watch and many bands. Maybe if you were born near 1990 you could be.

I know many people with loads of bands and several Apple watches, they all make over 80K, some over 200K.

They's all 30-45, that's probably the main demo for the Apple Watch Version 1.

The fact they've done Cookie monster and Kobe ads and used loads of other millennials in ads seems to back this up.
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Nahh 30-45 have moved on to rolex or omegas. They have kids and are married, and don't have the time or interest to play with toys (Apple watch).

At least the 30-45 year olds that I know, outside of these forums of Apple enthusiasts. This is a massive generalization, but you can only generalize your target audience.

I was born in 1990, own my own place now, single and have a steady job that gives me the cash flow to buy toys, but not enough to justify buying $8,000 Rolexes.

I think the ads are meant to appeal to me. Joe Jonas is not someone a 30 year old would even recognize!
 
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AdamskiUK said:
Listen, projections say that fewer and fewer people are going to be buying smartwatches in general, including the Watch. Customer satisfaction for the Watch is some of the lowest in Apple's current lineup. The more time that Apple spends marketing and developing a product that nobody wanted in the first place, the less time they spend updating things people want and need.

Go to the Mac buyer's guide. Look how many were due an upgrade 100 days ago. Look at how stagnant the iPad Airs have become - they 'innovated' by adding an extra £200 for features that need to be in all new iPads. The Watch is a waste of money, time, and effort - for both Apple and consumers.
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Thanks for the post, it actually helps me out a lot. I use posts like this in my class as examples of ....
Well, we look back at the early posts on new technology products (iPod/iPhone too) and highlight how hard it is for the average person to have long term vision. Almost always "nobody wants this useless stuff" is a standard attitude. The other gentleman "BF" is well know in my class as a negative nellie (as many call him).
 
Keirasplace said:
I don't really think so, you're demo segment is probably not wealthy enough to be the prime target : owns a Iphone and has free cash to also buy the watch and many bands. Maybe if you were born near 1990 you could be.

I know many people with loads of bands and several Apple watches, they all make over 80K, some over 200K.

They's all 30-45, that's probably the main demo for the Apple Watch Version 1.

The fact they've done Cookie monster and Kobe ads and used loads of other millennials in ads seems to back this up.
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Laughing-Hard-Meme-10.jpg
 
Cuban Missles said:
I know people like you. I avoid them when possible :D

Seriously, I love my watch. I wear it all day every day. I find it very useful especially because I do not have to pull the phone out of my pocket all the time. Clearly you haven't tried it. And I think it is way better looking than pebble or android wear stuff.
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It is not true that you need to have your iPhone with you all the time. Here are a few things I do with the watch, without having the iPhone near.

Apple Pay
Tell the time
Set timers (useful with parking meters)
Tack fitness
Get passwords from mSecure
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quagski said:
As others have mentioned, until you can use the watch standalone they are missing out on a large chuck of fitness enthusiast. There are almost 20 million runners in the US alone, and without GPS on board they are surely missing out on a large portion of this group. Additionally, the HR sensor has proven to be extremely unreliable during exercise.
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Why do you need GPS to run? I used to run in the 1970's, back then there was no such thing as GPS, and a telephone hung the kitchen wall and had a rotary dial.
 
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Chatter said:
Thanks for the post, it actually helps me out a lot. I use posts like this in my class as examples of ....
Well, we look back at the early posts on new technology products (iPod/iPhone too) and highlight how hard it is for the average person to have long term vision. Almost always "nobody wants this useless stuff" is a standard attitude. The other gentleman "BF" is well know in my class as a negative nellie (as many call him).
Click to expand...

I'm open to new technologies and new ideas.
I owned ipods, iphones, ipads, macbooks, apple tvs (1 and 2).... all pretty much right at launch.
Every time Apple comes up with something new, I'm all ears.

I gave the apple watch a fair shot. A full year. I used it extensively for all its features, fitness, apple pay, notifications, calling, remote for my home speakers...
and a week ago I switched to a mechanical watch and.... I don't miss it!

Unlike the other products above, the feature set and potential for the Apple watch is quite low. It adds nothing but small alternative conveniences. It doesn't add anything, just provides an alternative to an already existing feature, whether it be on my iphone or elsewhere.

What's worse... I don't see it getting significantly better anytime soon!

It was good using it, but not compelling enough for me to love it or miss it when I don't have it.

And I'm a pretty active guy, and who's also pretty damn savvy with tech!
 
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Chatter said:
Thanks for the post, it actually helps me out a lot. I use posts like this in my class as examples of ....
Well, we look back at the early posts on new technology products (iPod/iPhone too) and highlight how hard it is for the average person to have long term vision. Almost always "nobody wants this useless stuff" is a standard attitude. The other gentleman "BF" is well know in my class as a negative nellie (as many call him).
Click to expand...

Interesting.

There was a very big difference between the iPod/iPhone and the Watch. They served a defined, useful purpose. They had unique features which actually made things simpler. The Watch has none of these things. There is no (for want of a better phrase) 'killer app'. The iPhone had things like multi-touch screens + music/net/e-mail capabilities all rolled into one.

I would love to hear what you think makes the Watch something worth using.* The fitness stuff that FitBit does better? The Apple Pay that my iPhone (necessary for Watch function) does just fine, with a greater layer of security?

No. Neither of these things are pioneering or intelligently designed, yet are marketed as some of the killer features. The best proprietary thing it has are the taptic notifications - and that's not a convincing sales pitch, is it? Apple needs to do some hardcore 1st party engineering to provide the Watch with something that is worth paying the (ridiculously high) price tag.

*Perhaps you could use it as a class example for the oft-encountered 'thinking too hard and not coming up with anything'.

tl;dr? Your kids can't learn much from me, not here anyway. You can't apply your iP arguments here. I hope you understand, and I hope you take the time to educate your class about how thinking that 'if this, then that' applies to everything in a particular category.
 
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thelookingglass said:
I think you'd be surprised to know how much thought and effort goes into making a seemingly simple series of ads like this.
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You're right- I didn't mean to make it seem like these are extremely simple and don't require much work. But in comparison to the other ads, they do.
 
teknikal90 said:
I was born in the 90s and grew up in the 2000s... I'm smack bang in the middle of the target audience of these ads!
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Are you sure about that?

What makes you think you're the target demographic?
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Mactendo said:
I'm pretty gifted to deal with rain without help from some app. Unlike you I suppose. :D
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Oh yeah, I can cope with rain all by myself too.

But I wouldn't go as far as calling myself "gifted". Setting the bar a bit low there. :D
 
Arran said:
Are you sure about that?

What makes you think you're the target demographic?
[doublepost=1460631521][/doublepost]
Oh yeah, I can cope with rain all by myself too.

But I wouldn't go as far as calling myself "gifted". Setting the bar a bit low there. :D
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25-35... single, steady job, young enough to like toys, old enough to afford them.

If you were Apple.. which demographic would you choose??
 
teknikal90 said:
25-35... single, steady job, young enough to like toys, old enough to afford them.
Click to expand...

But you said you don't like the ads. So perhaps they were never meant for you?

Anyway, based on what I've seen, it's the 40+ demographic that are buying the watch. Possibly because, like Ive discussed at the launch, these folks need some of the "connectedness" that technology offers, but they also want to keep that technology unobtrusively in the background where it belongs. The watch excels at doing that.

The younger demographic, the "overly connected" generation, walk around all day with their phone permanently planted in their hand. They neither need or want an additional device. Their phone is already handy enough.
 
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