Gimmick device no matter how cool/desperate their commercials are. No point in having an apple watch when you must have an iPhone on you at all times that does everything and more than an apple watch. Plus, it's ugly... looks like a cheap toy from a mcdonald's happy meal.
Honestly, you don't need an iPhone with you about half the time as long as you're around Wi-Fi. You can do the following with just wifi:
- Siri (and controlling HomeKit devices)
- Update Weather information
- Remote control (iTunes, TV)
- Handoff from watch to Macs
- FaceTime Audio calls
- Send an iMessage
- up-to-date stocks info
Then just by itself it can do some other things:
- Wallet/Pay
- Some watchOS 2 apps like VIP Access, A Tiny Game of Pong, and PCalc work
- Timer, stopwatch, alarm, world clocks, etc (you know, watch stuff)
- Workouts and general fitness tracking - I use it for running - the calibration is pretty accurate, and I hit miles on the watch as I hit mile markers on the trail I run.
- Listen to music - up to 2GB which is plenty for a running playlist - from the watch over bluetooth
- Browse pre-loaded pictures (I'd agree on the gimmick status of this)
- A lot of info gets pre-loaded, so you have to be away from your phone for a while before you run out of information. For example, I can look at email/messages up to the last time I was around my Phone.
I can't say anything for fashion as that's all subjective, but objectively it's not a useless device even without the phone nearby.
What a pile of politically correct garbage these ads are.
I'm still no wiser as to the compelling need for an Apple Watch. By all accounts, the health and fitness aspects have been poorly implemented, judging by numerous reports on these fine forums. Yet that is the main focus of these ads. And even if those aspects were strong, they will only ever attract a very small market.
The other ads here are insufferably hip and irritating. I believe that Steve Jobs would have absolutely hated them. I wouldn't deign to speak for him, so if I am wrong, I humbly apologise to him. But the whole fashion celebrity angle was anathema to him, so it is hard to imagine that he would have had much time for the vacuous direction that Cook has taken his company.
Apple should abort this failed device, as they did the Newton, but no-one at Apple has the balls to do so. Scott Forstall would have done.
I'd agree with the fitness part if you are only considering weightlifting. For the most part, fitness trackers in general suck at that though. For other things like the elliptical, running, and walking, I'd have to disagree. Usually what's reported on the watch is just about what the equipment at the gym reads or what the mile marker reads.
Again, fashion is subjective, but I wouldn't pass fashion up on Steve Jobs. He was first and foremost a business man with impeccable insight into what consumers want, and his devices are fashionable in their simplicity. A lot of words used to describe devices like iPods and MacBooks could also be used to describe fashion pieces. The Steve Jobs argument also completely ignores the fact that he already did it with the iPod nano.
You have to remember that the 1st gen iPhone didn't do as much as its competitors, but it did it better. The Watch is on track to being a great device - especially for its 1st gen status. The first generation iPhone didn't even come with a GPS.
Speaking from experience here regarding using AW for sports -- I think the Cookie Monster ad was more realistic. Apple really undermines itself focusing on using AW for anything other than a pedometer and casual HRM b/c it can only disappoint from the high expectations Apple has given though marketing and advertising. I mean all the videos last year of Christie Turlington using it to train for a marathon, the Apple putting sensors on Apple employees to monitor their workouts, etc. all just turned out to be icing w/o cake.
I don't think it's all icing without cake. I've been using my Watch to do some running endurance training, and it's been going pretty well. Well over double the miles that I started at, and it's been really helpful in terms of tracking progress and pacing.
That was my first thought but Apple being Apple that extra space won't be used for a bigger battery.
I'm looking for another sub $1000 watch, but I won't buy a watch that can't last the day or will barely make it through the day.
I'd certainly agree with only wanting the battery life to go up. I would say though that even with streaming music from the watch, I still easily get a day and a half of battery life (42mm).
Hilarious highlighting the watch as a result of running device yet need a clunky phone for it work. The last thing you want is a clunky ass phone in your pocket or mini tablet attached to your arm when running. Better get with it Apple and make the watch a true fitness device.
I know long-distance runners that carry their phone and a water camel backpack instead of a watch, and they're doing just fine. For me, I get by with just the watch and a BackBeat Fit (at least until I get those miles up). Infinitely less clunky than whatever else I could bring.
EDIT:
To add to its usefulness as a fitness device, I always have the Sunrise/Sunset complication on my watch face as well as the temperature. With both pieces of information, I can always figure out when to run at a glance.