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Nothing can beat the "Rise," "Up," and "Us" ads, but these are pretty good. It's a great idea, because Apple can just keep turning out as many as they want of these ads since they're pretty simple and don't require as much work.
 
Nothing can beat the "Rise," "Up," and "Us" ads, but these are pretty good. It's a great idea, because Apple can just keep turning out as many as they want of these ads since they're pretty simple and don't require as much work.

I think you'd be surprised to know how much thought and effort goes into making a seemingly simple series of ads like this.
 
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If apple indeed is going to make a 20 to 40% thinner watch, i'd be intrigued.

That was my first thought but Apple being Apple that extra space won't be used for a bigger battery.

I'm looking for another sub $1000 watch, but I won't buy a watch that can't last the day or will barely make it through the day.
 
Definitely had to do a double take on the title of this article. I saw "Apple debuts" and "7" and was very confused for a half beat there.
 
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Hilarious highlighting the watch as a running device yet need a clunky phone for it work. The last thing you want is a clunky ass phone in your pocket or mini tablet attached to your arm when running. Better get with it Apple and make the watch a true fitness device.
 
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Apple will need to step it up with the ads, if it wants to make record sales of its overpriced novelty watch. An exercise focused person can get a lot more miles for their exercise dollar with Polar or Garmin GPS watches, than the Apple watch.
 
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Gimmick device no matter how cool/desperate their commercials are. No point in having an apple watch when you must have an iPhone on you at all times that does everything and more than an apple watch. Plus, it's ugly... looks like a cheap toy from a mcdonald's happy meal.
Cool then don't buy one.....

I like these better than some of their other offerings but am still not wow'd by them. At least they don't have a bunch of tight pants hipsters dancing around acting foolish.
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I think it's worth to pay $300 just for the lost iPhone feature.
agree totally lol.
 
Gimmick device no matter how cool/desperate their commercials are. No point in having an apple watch when you must have an iPhone on you at all times that does everything and more than an apple watch. Plus, it's ugly... looks like a cheap toy from a mcdonald's happy meal.


I bet this guy is just a ton of fun to be around....
 
What a pile of politically correct garbage these ads are.

I believe that Steve Jobs would have absolutely hated them. I wouldn't deign to speak for him, so if I am wrong, I humbly apologise to him.
Ummmm you did try and speak for him just like all the others that tell us what Steve would and wouldn't have liked..... give it a rest already.... he's dead and what he would have done or not done means NOTHING.
 
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They shouldn't call it an Apple watch, a better name is Iphone Companion.

Ads aren't bad though, too but bad the hardware isn't there. More ads and band options aren't going to make this thing sell more.

Timmy really needs to step up his game in round too..
 
Not impressed.
me too!
I'm a big fan of apple products but I don't see a reason at all to buy that ugly watch and at that price.
The biggest contradiction of Apple watches is that they want us to believe they are comparable to fine jewelry watches like Swiss ones, they only forgot that when you open those ones, they are not full of glue, instead, they are engineering reparable marvelous.
I don't invest so much money in a watch that, after one year, is considered junk!
 
Apple Watch won't take off until Apple turns it into a real health tracking device with a bunch of sensors and an app with all the info, suggestions, warnings about your health. That's the watch of the future. Until then it's a very niche device at best.
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Cookie Monster was the clear winner.

Now waiting for
1) Miss Piggy watch on her watch while watching (I mean: waiting) for Kermit
2) Kermit ask Siri for directions opposite to Piggy
Cookie Monster:
- Siri, set timer to 5 minutes to remind Siri when she wakes up to set timer to 15 minutes.
 
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Gimmick device no matter how cool/desperate their commercials are. No point in having an apple watch when you must have an iPhone on you at all times that does everything and more than an apple watch. Plus, it's ugly... looks like a cheap toy from a mcdonald's happy meal.

Honestly, you don't need an iPhone with you about half the time as long as you're around Wi-Fi. You can do the following with just wifi:
  • Siri (and controlling HomeKit devices)
  • Update Weather information
  • Remote control (iTunes, TV)
  • Handoff from watch to Macs
  • FaceTime Audio calls
  • Send an iMessage
  • up-to-date stocks info
Then just by itself it can do some other things:
  • Wallet/Pay
  • Some watchOS 2 apps like VIP Access, A Tiny Game of Pong, and PCalc work
  • Timer, stopwatch, alarm, world clocks, etc (you know, watch stuff)
  • Workouts and general fitness tracking - I use it for running - the calibration is pretty accurate, and I hit miles on the watch as I hit mile markers on the trail I run.
  • Listen to music - up to 2GB which is plenty for a running playlist - from the watch over bluetooth
  • Browse pre-loaded pictures (I'd agree on the gimmick status of this)
  • A lot of info gets pre-loaded, so you have to be away from your phone for a while before you run out of information. For example, I can look at email/messages up to the last time I was around my Phone.
I can't say anything for fashion as that's all subjective, but objectively it's not a useless device even without the phone nearby.

What a pile of politically correct garbage these ads are.

I'm still no wiser as to the compelling need for an Apple Watch. By all accounts, the health and fitness aspects have been poorly implemented, judging by numerous reports on these fine forums. Yet that is the main focus of these ads. And even if those aspects were strong, they will only ever attract a very small market.

The other ads here are insufferably hip and irritating. I believe that Steve Jobs would have absolutely hated them. I wouldn't deign to speak for him, so if I am wrong, I humbly apologise to him. But the whole fashion celebrity angle was anathema to him, so it is hard to imagine that he would have had much time for the vacuous direction that Cook has taken his company.

Apple should abort this failed device, as they did the Newton, but no-one at Apple has the balls to do so. Scott Forstall would have done.

I'd agree with the fitness part if you are only considering weightlifting. For the most part, fitness trackers in general suck at that though. For other things like the elliptical, running, and walking, I'd have to disagree. Usually what's reported on the watch is just about what the equipment at the gym reads or what the mile marker reads.

Again, fashion is subjective, but I wouldn't pass fashion up on Steve Jobs. He was first and foremost a business man with impeccable insight into what consumers want, and his devices are fashionable in their simplicity. A lot of words used to describe devices like iPods and MacBooks could also be used to describe fashion pieces. The Steve Jobs argument also completely ignores the fact that he already did it with the iPod nano.

nano6gwatch.jpg


You have to remember that the 1st gen iPhone didn't do as much as its competitors, but it did it better. The Watch is on track to being a great device - especially for its 1st gen status. The first generation iPhone didn't even come with a GPS.

Speaking from experience here regarding using AW for sports -- I think the Cookie Monster ad was more realistic. Apple really undermines itself focusing on using AW for anything other than a pedometer and casual HRM b/c it can only disappoint from the high expectations Apple has given though marketing and advertising. I mean all the videos last year of Christie Turlington using it to train for a marathon, the Apple putting sensors on Apple employees to monitor their workouts, etc. all just turned out to be icing w/o cake.

I don't think it's all icing without cake. I've been using my Watch to do some running endurance training, and it's been going pretty well. Well over double the miles that I started at, and it's been really helpful in terms of tracking progress and pacing.

That was my first thought but Apple being Apple that extra space won't be used for a bigger battery.

I'm looking for another sub $1000 watch, but I won't buy a watch that can't last the day or will barely make it through the day.
I'd certainly agree with only wanting the battery life to go up. I would say though that even with streaming music from the watch, I still easily get a day and a half of battery life (42mm).

Hilarious highlighting the watch as a result of running device yet need a clunky phone for it work. The last thing you want is a clunky ass phone in your pocket or mini tablet attached to your arm when running. Better get with it Apple and make the watch a true fitness device.

I know long-distance runners that carry their phone and a water camel backpack instead of a watch, and they're doing just fine. For me, I get by with just the watch and a BackBeat Fit (at least until I get those miles up). Infinitely less clunky than whatever else I could bring.

EDIT:
To add to its usefulness as a fitness device, I always have the Sunrise/Sunset complication on my watch face as well as the temperature. With both pieces of information, I can always figure out when to run at a glance.
 
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Hilarious highlighting the watch as a running device yet need a clunky phone for it work. The last thing you want is a clunky ass phone in your pocket or mini tablet attached to your arm when running. Better get with it Apple and make the watch a true fitness device.
Although I don't have an Apple Watch, I do have a Polar M400 that I wear all the time. I also carry my iPhone 6 with me every time I run. I place the iPhone in one of the zippered waist pockets of my Osprey Rev 18 hydration pack. It comes in rather handy with my long distance running, as well as shorter runs of an hour. I don't need to pull out my phone during my run unless I want to. If I get a call or text message, both will show on my Polar M400.

Granted I carry more weight than most people when I run. I like to be prepared when I am running on the trails or even on paved paths at local parks. And I think carrying a phone when one is alone and out and about (exercising or not) is essential. If I, or someone else has an emergency, I can make a call. If I, or someone else needs water or minor first aid, I can assist.
 
Great ads. Apple's been churning out some really nice ones.
Benefitting from the Empire built by Steve Jobs, Apple is now in the enviable position to breathe life into a nascent product like the Apple Watch. No matter how much money it costs, Apple can create the illusion of success with anything they build. Most companies never achieve the massive level of reserves Apple currently possess. In turn Apple enjoys power and control never thought possible until now. An amazing testimonial for world class marketing.
 
Gimmick device no matter how cool/desperate their commercials are. No point in having an apple watch when you must have an iPhone on you at all times that does everything and more than an apple watch. Plus, it's ugly... looks like a cheap toy from a mcdonald's happy meal.

My new car has the keyless entry and start thingamabob. Where I can leave my keys in my pocket/bag, and simply unlock my car by putting my hand inside the door handle, lock it by touching the door handle, and start the engine by pressing a button on the dash. As long as I have the key somewhere around me.

I thought that it would be cool, but no big deal, who cares geez I can just pull the damn key out of my bag and twist it in the ignition right? I really didn't appreciate how amazingly convenient and frictionless it would make things. Until I had it. Now I can never go back.

The Apple Watch is kind of like that. Turns very repetitive and mundane tasks into very lightweight and completely frictionless efforts, just by glancing at your wrist hands free. Doesn't sound very killer until you actually experience it. Now it feels like a chore to grab my phone out of my pocket just to view my latest text.

How spoiled, I know. I probably just wasted my breath, but what the hell I'm bored tonight ;)
 
Or there will be no version 2.

Oh, there will be a version 2 for sure. Its a matter of when.

Despite the rumors that it was a flop, it made billions. There is also a lot of room to grow. Making it thinner, more battery, and SIM built in for true independence of the device. Once they hit those things up, then they may let it sit around for a while.
 
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