Apple is great. Great at taking existing stuff and make them better and more user friendly. Like Facetime.
I live in Sweden and we have had video calling on cellphones (via 3G, not WIFI) for about a decade. But NO ONE USES IT! Why? Not the obvious reasons actually:
1. Awkward to hold the phone in front of you while talking, you can't go around town with your arm straight forward pointing your phone towards your face.
2. People don't like fixing their hair before calling someone
3. Not all friends have a video capable phone
4. It's costs extra per minute
5. 99% of the time it's more convenient to send a MMS of the t-shirt or whatever and then make a regular phone call.
I almost laughed my ass off when Steve Jobs talked about Facetime with tears in his eyes comparing it to Star Trek like it was some kind of future tech. And in the next breath telling me that it will be available over cellular connections later, not now, because it was so ****ing new and futuristic, hahahahahahahah!
It's not available on cellular networks because it will likely bring many networks to a screeching halt and be QUITE unreliable quality wise.
There's always a small country, or small number of devices, that have had some feature, somewhere, for a decade. And it was likely poorly implemented, poor quality, and in the case of video calling, EXPENSIVE.
FaceTime is going to make video calling on handheld mobile devices mainstream. And it all starts with VERY easy to use video calling, with fantastic quality, on the world's most famous phone. That translates to video calling finally becoming a reality for *millions* of people, quite soon.
I totally agree. Same thing in Denmark. Mobile video chat was never a viable idea. It's a novelty item. Having it restricted to WI-FI makes it even less usable (if such a thing is possible).
The simple fact is that people prefer to talk on the phone off camera.
That's like saying a webcam is a novelty item. It isn't. People use them every day. Millions of people. Over WI-FI. With FaceTime, it's now mobile.
People are going to use this in the exact same way they use webcams. And when cellular networks allow it, they're going to do it everywhere.
This idea that every call on an iPhone 4 or (future) iPod Touch will suddenly be a video call is IMO incorrect.
Phone calls will remain phone calls. Video chats will remain video chats.