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MacRumors

macrumors bot
Original poster
Apr 12, 2001
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14,174



Ahead of tonight's telecast of the 57th annual Grammy Awards, Apple has debuted a new music-themed iPad commercial titled "Change" featuring Swedish singer Elliphant, Los Angeles-based producer Gaslamp Killer, and English DJ Riton.


The ad shows the three musicians composing a remix to Elliphant's "All Or Nothing" entirely on an iPad, from initial songwriting, production, recording, and more. Apps shown throughout the add include Apple's GarageBand for songwriting, iMPC Pro for production, Serato Remote for live performances and Manual Camera for filming video.

Billboard also reports that Apple CEO Tim Cook and SVP of Internet Software and Services were the focus of much attention at a pre-Grammy party held by record producer Clive Davis. Apple is estimated to have paid upwards of $2 million for its Grammy ad.

The new iPad ad follows rumors of a revamped Beats Music subscription service, with a report last week noting that Apple would be charging $7.99 per month for access on OS X , iOS, Apple TV, and Android. Apple is expected to relaunch Beats Music later this year, possibly at June during the company's annual Worldwide Developer's Conference.

Article Link: Apple Debuts Music-Themed iPad Air 2 Ad Ahead of Grammy Awards
 

Lucky736

macrumors 6502a
Jan 18, 2004
905
523
US
Yawn. They need a new ad agency. The guy having a seizure near the end didn't help it.
 
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2IS

macrumors 68030
Jan 9, 2011
2,937
433
I compose **** music with garage band all the time. Nothing new here.
 
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Teste

macrumors 6502
Jan 8, 2011
353
5
Too bad the iPad's sales are falling, and the tablet market it created is stagnant.
 
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mejsric

macrumors 6502a
Mar 28, 2013
725
958
Yawn. They need a new ad agency. The guy having a seizure near the end didn't help it.

You may not like the ads but this shows the usefulness of iPad. Compare to others.. showing specs..

Even me, i dont like the song. I dont know them... But watching these video shows the power of an iPad, how people use thier iPad.

I like that stickers on the back. :apple:
 
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2IS

macrumors 68030
Jan 9, 2011
2,937
433
You may not like the ads but this shows the usefulness of iPad. Compare to others.. showing specs..

Even me, i dont like the song. I dont know them... But watching these video shows the power of an iPad, how people use thier iPad.

I like that stickers on the back. :apple:

It really doesn't since no one actually does that. All the hipsters who want an iPad have one, the rest probably can't afford it. Apple needs to start changing their target demographic.
 
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ncaissie

macrumors 6502a
Dec 1, 2011
665
6
You may not like the ads but this shows the usefulness of iPad. Compare to others.. showing specs..

Even me, i dont like the song. I dont know them... But watching these video shows the power of an iPad, how people use thier iPad.

I like that stickers on the back. :apple:

What writing lyrics?
 
Comment

PowerBook-G5

macrumors 65816
Jul 30, 2013
1,243
1,179
The United States of America
They payed "upwards of two million dollars" for that ad? What we're they thinking? Also, what is that terrible font they used? It just seemed very un-Apple-like.

*Goes back to listening to early Coldplay album in fear of what is considered "music" now*
 
Comment

iSayuSay

macrumors 68040
Feb 6, 2011
3,462
611
Too bad the iPad's sales are falling, and the tablet market it created is stagnant.

Partly because it doesn't do anything much more than the original iPad? Many people still use it for book reader, watching movies, browse, social media and maybe a bit playing time for infants. That's quite narrow for a $549 device.
Making music on an iPad is niche and only a handful of people would do it. Most will do it on their laptop and computers.

In short, iPad should be way more powerful and functional than it is to make it worthwhile. Some might not be agree with me, but it's still a giant iPhone without the phone part. It's still not able to substitute a Mac or computer completely.
 
Comment

ebouwman

macrumors 6502a
Jan 5, 2007
640
17
Canada
They payed "upwards of two million dollars" for that ad? What we're they thinking? Also, what is that terrible font they used? It just seemed very un-Apple-like.

*Goes back to listening to early Coldplay album in fear of what is considered "music" now*

I thought you were just being a regular apple doomsdayist being all "Steve Jobs would roll over in his grave"...

Then I watched the ad.

What. The. ******* was that?
 
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Rogifan

macrumors Core
Nov 14, 2011
22,419
28,208
Why were Tim Cook and Eddy Cue the "toast of the town"? What have they done for music lately? :confused:
 
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Rogifan

macrumors Core
Nov 14, 2011
22,419
28,208
Um...I have no words.


tim-cook-eddy-cue-grammy.jpg
 
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