Apple Debuts Music-Themed iPad Air 2 Ad Ahead of Grammy Awards

[anzio]

Regaining hearing was never covered, but Apple has teamed up with MBAF (the Mute Button Awareness Foundation) in an effort to make some of their commercials less abrasive.

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Ironically, shortly after you posted this, I had to reboot to get volume control to work on my MacBook Pro again.

 

[teslo]

Wow, this thread is such a disappointing evidence for the conservative mindset of macrumors readers. Not that everybody has to like the music in the ad (in fact it's not my favourite kind of music either), but it's not too much to ask to pretend for 30 seconds that you don't judge everything that you encounter right away. I always thought the slightly off-mainstream ads were Apple's strength. Where other ads completely disappeared into the easy-to-digest mainstream blur, Apple's ads kind of stuck out. But people here seem to compare Apple's ads to some kind of status quo.

"The music was TERRIBLE, not the usual easy-listening songwriter stuff, so un-Apple-like!", "What kind of font is that, that's no Myriad or Helvetica Neue, so un-Apple-like!". Whatever, I like it when they just try stuff, even when it pisses some people off (apparently). Actually, I kind of like the thought that it pisses some people off.

if there's anything tech-heads are more critical of than tech, it's other people's tastes in music.

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Apple is losing the plot. I know I sound like a "Apple is doomed" guy, but it's far from that. They're not doomed, far from it. They're lost though. First it's U2 for all, and now it's some crappy beats made in Garageband than can be passed off as music to the newest generation. They don't know what they're doing.

Software quality control has gone down like 10 pegs (figuratively at least), commercials are a joke...Apple, it's not too late.

dunno if you have noticed, but they have run the gamut with ads, marketing, and pr - all hitting various demographics at near perfect pitch.

old people. teens. you. me. we've all been marketed to and bought into it. merely seeing ads targeted at people who aren't you and claiming 'apple is lost' is downright ignorant - no offense intended. but seriously, how many apple ads have you seen? they're all different. and apple's marketing strategies evolve. they've 'lost' absolutely nothing. what you're witnessing is some of the best marketing that's ever existed.

 

[viorelgn]

This is great! Apple is making its mark while samsung/android flounders around trying not to get fined too much for patent infringement…

 

[Four oF NINE]

Um...I have no words.


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That's a great photo!

 

[940272]

Saw 'Apple debuts Music-Themed' and got my hopes up for iPod ;-;

 

[Cameront9]

Side note: anyone have any suggestions for repairing hearing loss from "different" music?

No way to repair hearing loss. Talk to an audiologist.

 

[gijoeinla]

My ears are bleeding. >.<

Gee, my ears BLEED when hearing TAYLOR SWIFT.

Then?

 

[s2mikey]

There's nothing wrong with what they're asking for. It costs a lot of money to record music professionally, even more to tour and market.

Wrong, they are being greedy and that's that. When these peoples yearly incomes exceed the GDP of many nations it's time to question why they are being such jack offs about the music services. They are getting plenty paid. It'd be different if they were only making a few hundred grand total or whatever. Not the case at all. Millions and millions and millions. And they want more.

Eff Taylor Swift. Crap music anyways. She can keep it.

 

[gijoeinla]

It's brilliant marketing during the Grammys and that is all it needs to be. It was a cool compilation. Meant to get "a different segment" interested in iPad again. Not meant for all.

In reading thru the comments, it seems very few here "get it" and just expect "straight forward" advertising messages.

I've said this in Ad nauseam here...

These ads are definitively designed to connect their products to LIFESTYLE, active LIFESTYLE.

YOUR lifestyle may not connect to this ad, that's the POINT.

Clearly some here sound like they come from a small market mentality and don't travel to L.A. S.F. or most any world destination where CULTURE is alive and well thank god and there is a lot happening in clubs all over the world - the street culture - that some of you just think isn't "happening" and quite frankly - it is.

Summon a UBER and get out there. There's plenty happening that isn't "mainstream" --- thank god.

 

[Thunderhawks]

This is not "music" it's noise.

Really tried to be objective, but all I can come up with is "OUCH"

 

[Tech198]

Not convinced.

 

[nerdfighter]

I actually really like this ad. I could tell it's 's immediately. Surprised the majority of MacRumors reader/commenters are close minded and conservative. gijoeinla is right. It's about the alternative lifestyle. I listen to all good music and Elliphant is a very capable electronic artist.

 

[rowspaxe]

Ipads sold 20M in the last quarter. How is that nowhere? The professional market for Ipads and laptops is way way smaller than the number of Ipad Apple sells. Just look how much people are buying the Surface, not even 1M last quarter and probably half a million in Q1.

oops--over 2 million surfaces in the q4.

http://www.forbes.com/sites/brookec...ablets-in-the-fourth-quarter-says-researcher/

While there are many brialliant ipad apps--including garage band--why would anyone want to work in such a limited production environment.

 

[Keirasplace]

oops--over 2 million surfaces in the q4.

http://www.forbes.com/sites/brookec...ablets-in-the-fourth-quarter-says-researcher/

While there are many brialliant ipad apps--including garage band--why would anyone want to work in such a limited production environment.

ohh, 10 times less. Good god, lets see how it does in Q1 then.

 

[rowspaxe]

Really tried to be objective, but all I can come up with is "OUCH"

I think the thread is running 10-1 "ouch"

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ohh, 10 times less. Good god, lets see how it does in Q1 then.

Well how many macs did apple sell in q4...5 million? That is the competitive price point, and in less than 3 years MS sp3--with only one model--is at nearly 40percent of Apple unit pc sales.

Q1and 2 might work out very well with the release of windows 10 and 2 new surface pros. Lets see what develops!

 

[Keirasplace]

I think the thread is running 10-1 "ouch"

Because everyone here is stuck in the 1970s, the blandest decade of music ever. I was born in 1967 and I listen to everything from post-punk, old school rap to northern soul and R&B, garage rock, vocal jazz and yes, even most variety of modern EDM. I was a big fan of breakbeat, which I prefer to dub but sadly it has run its course.

A bit of a fan of the return of folk-rock to the forefront these last few years though. There is good music in all forms and for all people; that'S the beauty of music.

 

[rowspaxe]

Because everyone here is stuck in the 1970s, the blandest decade of music ever. I was born in 1967 and I listen to everything from post-punk, old school rap to northern soul and R&B, garage rock, vocal jazz and yes, even most variety of modern EDM. I was a big fan of breakbeat, which I prefer to dub but sadly it has run its course.

A bit of a fan of the return of folk-rock to the forefront these last few years though. There is good music in all forms and for all people; that'S the beauty of music.

I think the 70's and 80's music has endured because of the great melodies and an empahasis on dance music. There are other factors. Radio died in the early nineties and musical taste became balkanized.

Apple should change the tag line from "the ipad changes everything" to "the ipad never changes". ios and the ipad are stuck in guerilla amber

 

[Pilgrim1099]

I use a membrane gaming keyboard for well, gaming, and also coding (and have for years). It's definitely not as good as a mechanical (I love Cherry MX blues), but it gets the job done. As I play mostly FPS games, having a good mouse is more important than a good keyboard because it's basically W,A,S,D,space, shift and caps lock, along with some other keys.

Chiclet keyboards are amazing for typing, I love them on my rMBP. The problem is they tend to wear out after a few years, and keyboard replacements are expensive (you have to switch the entire top case if it's a laptop). So I use a USB keyboard when on my desk.

Cherry MX blues. Those keys were classic! I've been tempted to get a Das Keyboard just for that reason but they're a bit expensive but someday I will upgrade to new one. But you're right that when I used my Bluetooth Apple keyboard, the chicklet keys felt a bit looser over time, say a year later, over much use. USB keyboards are the way to go because there's no need to recharge, wired and ready to go.

I'd rather have something solidly built than flimsy.

Although, I have the original 15 inch Titanium PowerBook G4, the keys were mechanical, I think? A pain to replace. I've not upgraded to a new laptop in years and have stuck with my iMac ( 2011 edition ) for my studio work.

But I think the point is that when it comes to live music, I've seen live DJs use laptops that have analog input tools and easier to manipulate with. I suspect the DJ that used the 21 inch touchscreen PC decided not to use it again due to lack of feeling the knobs and less accuracy on control. The music was great, of course, but there was something amiss while I was listening in terms of refined rhythm.

Turntables and knobs have a more refined sense of control. It's like trying to drive a car without a steering wheel and only a touchscreen, or flying an F-22 without a flight stick.

 

[Pilgrim1099]

Because everyone here is stuck in the 1970s, the blandest decade of music ever. I was born in 1967 and I listen to everything from post-punk, old school rap to northern soul and R&B, garage rock, vocal jazz and yes, even most variety of modern EDM. I was a big fan of breakbeat, which I prefer to dub but sadly it has run its course.

A bit of a fan of the return of folk-rock to the forefront these last few years though. There is good music in all forms and for all people; that'S the beauty of music.

Blandest decade of music? Hardly. Most definitely inventive and pioneering. I grew up in the 1970s and remember my older brother playing Rush on his turntable, before hipsters started touching that stuff, non-stop when they were huge in Cleveland where I was used to live in. Even remembering Dark Shadows before I went goth and still love that show. He had posters of that band, including Meatloaf, Queen, and a few others all over in his room which I'll never forget. Even Led Zeppelin, I believe. Giants, they be.

Rock in the 1970s exploded but I didn't quite understand it at the time until later on.

Now, I'm starting to get into Rush and start my collection because these guys were one of the pioneers of that scene. It's musicians like these guys that really knew what they were doing.

My older sister, however, listened to mostly folk/hippie and disco/funk music. My point is that there's extreme none to few that can touch what these rock gods pulled off in the 1970s. I listen to a lot of genres but focused on Rock, EDM, Metal/Black Metal and some hip hop/rap ( I'm talking Run DMC for instance ) music.

EDIT: Or Death ( a band of three black guys from Detroit, not the other metal band ) who were proto-punk in 1974. I just got their album and was amazed at how they managed to do it. They were punk before punk got big and was a lost defunct band until they got rediscovered. Saw their documentary titled A Band Called Death and was amazed, recognizing one of the younger locals I knew in there.

Most interestingly, they're now living in Vermont where I'm in and are about to throw a concert this Friday night with Rough Francis. And they don't use an iPad .

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Um...I have no words.


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Pretty disturbing, isn't it?

 

[DakotaGuy]

Yes, you are the voice of the common man, of the average Grammy viewer, of the average Apple buyer... (sic) We got that.

One things for sure... That song isn't Grammy material!

 

[Thunderhawks]

Because everyone here is stuck in the 1970s, the blandest decade of music ever. I was born in 1967 and I listen to everything from post-punk, old school rap to northern soul and R&B, garage rock, vocal jazz and yes, even most variety of modern EDM. I was a big fan of breakbeat, which I prefer to dub but sadly it has run its course.

A bit of a fan of the return of folk-rock to the forefront these last few years though. There is good music in all forms and for all people; that'S the beauty of music.

Born in 52 , so 60ties was it. Plus, being from Europe we were exposed to more worldly music than just US music.

Every generation has it's music they grow up with. I made it to some rap and some pop of today, but that one I can't follow.
Doesn't mean I am right, just makes me old I guess

There was a time when people thought the 1962 Beatles had long hair and thought they looked unruly. Go figure.