Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Debuts Music-Themed iPad Air 2 Ad Ahead of Grammy Awards
- Thread starter MacRumors
- Start date
- Sort by reaction score
Wow 
That was disturbing.
Either that was really crappy music or I just turned into that old guy that kept complaining about my music when I was growing up.
And what did it tell me?
Or is my family (with an iMac, two MBPs, three Airs, at least six iPhones, three iPads, and who knows what else) not their target audience?
That was disturbing.
Either that was really crappy music or I just turned into that old guy that kept complaining about my music when I was growing up.
And what did it tell me?
Or is my family (with an iMac, two MBPs, three Airs, at least six iPhones, three iPads, and who knows what else) not their target audience?
Art and entertainment are subjective. Just because you personally don't appreciate this music doesn't make it "bad" or lacking in merit.
(I, personally, hate this music SOOOOOO much. I just left my sink disposal running to try to clear the sound out of my head.)
Maybe Apple wants people to fire up GarageBand and try to do better. Pretty good odds, there!
(I, personally, hate this music SOOOOOO much. I just left my sink disposal running to try to clear the sound out of my head.)
Maybe Apple wants people to fire up GarageBand and try to do better. Pretty good odds, there!
Why were Tim Cook and Eddy Cue the "toast of the town"? What have they done for music lately?
They bought Beats.
LOL, that "Hold the Crown" video is so bad, worse than a useless stinking dung
Not a fan of Apple choice for the artist for this one though, but at least it's not bad from ad perspective. iPad air 2 is powerful, whoever said otherwise is ignorant. However I agree that not many people tap into the potential yet.
That's not something I would celebrate.
OK, they destroyed the music industry so up and coming artists don't have a chance to break even.
I thought the music was pretty cool.
It looks like Apple is trying to broaden the appeal of their brand for the next-generation of kids and teenagers that might be more into more underground (or "alternative") music. This is probably smart since U2, Coldplay, and even Feist are probably their parent's music.
Skating to where the puck's headed or something like that.
It looks like Apple is trying to broaden the appeal of their brand for the next-generation of kids and teenagers that might be more into more underground (or "alternative") music. This is probably smart since U2, Coldplay, and even Feist are probably their parent's music.
Skating to where the puck's headed or something like that.
Watching videos, looking at people's social feeds, and browsing the internet all day is what I call a waste of your life.
Spent my weekend sitting on the couch drawing pictures in Procreate. Better than saying I sat on my *** watching movies on Netflix.
Spent my weekend sitting on the couch drawing pictures in Procreate. Better than saying I sat on my *** watching movies on Netflix.
It's all seems a bit incestuous to me.
But if the music is featured in a $2 million ad and is broadcast during the Grammy Awards, should it really be characterized as "underground"?
spoken like a true non-musician. or maybe a truly bored 21st century digital kid...
some people use it like you described. and many others don't. and music production/equipment is a multi (multi)-billion dollar industry, now being streamlined for [the much larger number of] casual musicians - who are LOVING getting into mobile music production. and people who do it on their computers are generally interested in doing it on their tablets. and $549 isn't very expensive, it's a couple days work for most professionals. and its resemblance to an iPhone is a tired talking point. and.... what else?
Regaining hearing was never covered, but Apple has teamed up with MBAF (the Mute Button Awareness Foundation) in an effort to make some of their commercials less abrasive.
It wasn't meant to replace the Mac. But it absolutely does some things better than the Mac and is much easier to use so I'm not sure how it's not "worthwhile". I have a Mac and PC that gets very little use at home because the iPad Air is so capable. Oh, and my iPhone and HTC also gets little use when I'm home because my go to machine is... you guessed it... the iPad Air.
a spot in between grammys segments doesn't guarantee anything for this band. they could blow up (on an off chance), or they could continue on in relative obscurity and play fun shows and sell merch. plus, the commercial probably cost little - sounds like the $2m was for placement, not production. i hope.
either way, the first big exposure a band gets doesn't automatically strip them of their present status.
this commercial is aiming to be spontaneously youthful and 'underground' compared to this: https://www.youtube.com/watch?v=co6WMzDOh1o#t=1m36s
and that's an easy task, as you can plainly see.
Last edited:
Apple is losing the plot. I know I sound like a "Apple is doomed" guy, but it's far from that. They're not doomed, far from it. They're lost though. First it's U2 for all, and now it's some crappy beats made in Garageband than can be passed off as music to the newest generation. They don't know what they're doing.
Software quality control has gone down like 10 pegs (figuratively at least), commercials are a joke...Apple, it's not too late.
Software quality control has gone down like 10 pegs (figuratively at least), commercials are a joke...Apple, it's not too late.
Yes, it's "easier" for things it was designed for. Grab and use for browsing on the couch, or watching movies at lazy times. But not much more in my personal experience. It's still an electronic paper in most cases. I was hoping it replaces something (hopefully, Mac and PC) instead of adding or complicate things.
Right now I feel too many "in betweeners" on today's gadgets. From Apple alone, there are Apple Watch (supersmall), iPhone (small), iPad (not too small), and also Mac which consists of laptop (a bit large but not too large) and desktop (large but not 60" large). iPhone is getting bigger while iPad is getting, well.. nowhere.
Don't get me wrong, I have iPad and use it daily too, and yes I love it for what it is, but its development has been slow and still not as significant as an iPhone, or smartphone in particular. I have no intend or need to upgrade it as often, which is why the market is a bit stagnant (as a respond to the original post). Everybody has already got a "good enough" iPad and hesitant enough to buy a new one.