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Apple Debuts Music-Themed iPad Air 2 Ad Ahead of Grammy Awards
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Yeah well, so does the iPhone 6 and 6+ then? It uses the same A8 chip with the one in iPad actually just being overclocked a little. That makes the iPhone 6/6+ is just 99% as fast as the Air 2, no?
Like posting on Macrumors with an iPad? I tried one, typing on the on-screen keyboard is terribly slow and painful, obviously and naturally. Pairing a bluetooth keyboard helps a little. But I still have to touch the screen back and forth because it does not have a non-touch, proper navigation. That's for a simple task like typing.
Oh and there's also image editing like Photoshop Touch, which supposed to be full featured and has in-depth tools like the desktop version. For something which is "as powerful as 2014 Macbook Air" I found it quite sluggish. Editing a few layers deep with high resolution photos result in slow response and the iPad got warm fast too. Not impressed.
And one last thing, there's also the storage, 128GB is still too small for something to be used as laptop replacement. So again in my case, iOS is not as powerful as Apple or you, would like me to think.
swingerofbirch
macrumors 68040
They're showing a use-case scenario that isn't applicable to the majority of people. I'm not even sure it's that applicable to the musicians involved--it seems very forced.
You may not like the ads but this shows the usefulness of iPad. Compare to others.. showing specs..
Even me, i dont like the song. I dont know them... But watching these video shows the power of an iPad, how people use thier iPad.
I like that stickers on the back.
it shows the usefulness of a tablet. Substitute the iPad with a windows tablet or android tablet and its still the Same meh...ad.
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I am with you on that one ....
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But....... Got rid of the ipod classic..... So I would say a small step forward and a giant leap backwards
You are presenting this as if it is a fact that applies to everyone. In reality it is only your opinion and many, many people (including me) have no issues at all with typing on a touchscreen.
Making music in general is a talent. Though this a an ad for markerting purposes , why are you getting all defensive ? It's just a crap ad. I've never heard of this band, still love my iPad, though will stay clear of this music.
no, the onus isn't on me. it's on those who look at a competent computing device like the iPad air 2, see all the apps for musicians and producers (some of which represent thousands of dollars of equipment/software merely 10 years ago), ignore or don't even know about amazing third-party musical accessories, and sit there and make sweeping generalizations about both people who use iPads and musicians. and 'professionals'...
talk about some demographics that are almost entirely impossible to generalize. and doing so gets nobody any closer to verifying their opinion about how much of a 'failure' tablets are to any of said demographics. musicians can use anything to make music, and an iPad is a helluva 'anything.' claiming otherwise (and that 'professionals' generally aren't interested) is not only silly, but an indication of a lack of imagination.
seriously, what does that have to do with tablets? of course people use their computers for heavy computing. who actually laments the fact that iPads aren't as powerful as the pro laptops they were just recently based on? i mean, sure they're a couple years behind the Surface, but that thing wasn't any good until recently. now apple's aiming that direction.
all tablets will be supplements to laptops/desktops.. for a while.
it's 2015. not 2025.
It's tired and it is nonsense.
People should try to grasp this:
20 years ago musicians such as Nine Inch Nails, Chemical Brothers and Portishead used Pentium IIs in their setups. They sold and still are selling millions of albums per year. So apparently:
Computing power or functionality is not a measure of musicality.
If that were the case than classical concert halls would be out of business. So apparently:
It is what you do with the instrument* that matters.
*instruments being: violins, drum kits, Pentium IIs with Cubase, iPads and MacBook Pros etc etc. Basically everything that can create a sound in a reproducible way
And finally (obvious, but it seems some here have not yet realized this..):
What you consider to be music does not need to be considered the same by everyone else and vice versa. It is a matter of taste
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Starting to think about not I'm not Apples target demographic for iPad ads. Most of the ads must be good - advertisers know what they're doing and I over analyse Apple - but none of the iPad ads make me go wow, I want one.
Not trying to be a hater: I really liked the MacBook Air stickers ad and the new iPhone ads.
Not trying to be a hater: I really liked the MacBook Air stickers ad and the new iPhone ads.
I'm a hobbyist sound engineer/producer. I've used the iPad, as well as worked with a couple of people who use it in this fashion, producing similar music.
It's not really the criticism of the ad, (which I think is pretty cool) that bothers me, but the blind hate people are giving the band. I cant see how a lot of the criticism in this thread can be justified knowing the effort that goes into creating this type of music.
But I guess I'm probably looking way to far into it because of the fact.
I see where you are coming from. Though I must admit that I have never heard of the band, though this ad put me off their music. So here lies the problem, I completely agree and I wish I had 1/100th the musical talent of these individuals, thought its a crap ad. The ad itself does the band not favours. A different approach to the ad, and people might very well be looking up this group and wanting to hear more.
Did they show how bad the Air 2 vibrates when listening to music through its speakers? Just curious. Maybe should have had a scene or two showing it causing seizures amongst the users or something like that.
Hehehehehehehehe.
The Grammys is as bad as the oscars. Spoiled brats patting each other the back and then they have the gall to claim they aren't being treated fairly by Music services and need MORE billions of dollars. Right. Tears the size of horse balls came streaming down people's faces. Please.
Hehehehehehehehe.
The Grammys is as bad as the oscars. Spoiled brats patting each other the back and then they have the gall to claim they aren't being treated fairly by Music services and need MORE billions of dollars. Right. Tears the size of horse balls came streaming down people's faces. Please.
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There's nothing wrong with what they're asking for. It costs a lot of money to record music professionally, even more to tour and market.
Maybe you just need better coordination. Of course, it is slower than typing on a true blue IBM keyboard (those things were heaven and built like brick houses), but I can go to about 50 wpm on a touch screen, about 80 wpm on a good real keyboard about and about 65 wpm on a laptop keyboard. Actually timed myself a few time, because I wanted to know if buying a keyboard was worth the hassle.
Most time when you're writing a text, it is not the typing speed that's the issue; that's why I don't think I need to go faster than 50 wpm. This is plenty fast unless pounding out really long boilerplate reports, or technical reports (for those hellish things, you need good keyboards). The main issue for writing a long time on a Ipad is the non ideal hand position for long typing sessions (more than 1h) and the fact I'm always afraid I'll break the screen (or the tip of my finger) when typing real fast ;-). When your used to typing on a good keyboard and switch to a touchscreen, it get awkward for the first few minutes.
You're right. When you realize that 99% of musicians are barely making a living, and how short most musicians career is, especially these days, I think all musicians should be commended for their resiliency; even the ones I don't like the music of.
Saying these people are spoiled is just crazy. Even many of the top artists there will be barely making money from actually selling music. They now have to tour constantly to make a good living.
And, yes., I know a few real musicians with actual record deals and the current industry is just insane. Making real money from music has gotten very very difficult, even if your songs play on the radio. Passion is what drives most of them, not money; they'd be better off at almost any other job than musician. Many in fact need another job so they can feed this passion.
That's like saying everyone in Hollywood is making a lot of money when there are maybe 25 A list actors at any given time, which are making a mint, maybe 150 on the B list which make very good money (this includes Oscar winners) (but still need to stash it for the lean days) and everyone else is just grinding it.
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