FOR IMMEDIATE RELEASE
Apple Unveils the All-New MacBook Pro with M5: More Courage. More Liquid. More Magic.
Cupertino, California — In a move sure to redefine redefining innovation yet again, Apple today introduced the all-new MacBook Pro with M5, a computer so advanced, it makes your current laptop look like a People PC from the 90's.
Built from the ground up for Apple Intelligence™, the M5 chip is our most powerful — and bravest — chip ever. With five trillion operations per second, it’s capable of handling AI workloads, modelling supermassive black holes and their galaxies, and yes, helping you write that one email you’ve been putting off since 2023.
Designed for AI. Drenched in Liquid Glass.
Every port, and molecule of the new MacBook Pro was reimagined for the age of intelligence. The enclosure is now made from Liquid Glass, a revolutionary new material that’s 100% transparent yet somehow still a mirror. It feels cold to the touch — because courage should give you chills.
Courage, Reimagined.
In true Apple spirit, we’ve taken something away again — this time, the power button. Your MacBook now just knowswhen you want to use it. We call it Ambient Awareness™. It’s not listening — it’s understanding.
And yes, the headphone jack? Still gone. But with M5’s Neural Courage Core, you won’t even miss the music.
A Display That Defies Physics.
The new Liquid Retina Reality XDR Display pushes 1,000 nits of brilliance — or 1,001 when you whisper, “Wow.” Colors pop, blacks are blacker, and the pixels are now so close together that they are on the verge of self powering the Macbook through cold fusion.
Battery Life That Lasts (and Lasts and Lasts).
With Apple Silicon efficiency, the new MacBook Pro gives you up to 30 hours of battery life — or about 895 minutes longer than your attention span during a Zoom call.
The Future of the Mac, Today.
The all-new MacBook Pro with M5 is not just the best MacBook we’ve ever made — it’s the best MacBook you’ve ever imagined us making. And it’s available starting at $3,499, because as always, courage isn’t cheap.
Apple. Think Courage.