Really?
I must admit after seeing all those iPads I thought it was going to be a Surface 2 commercial...
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Apple Debuts New Poetry-Themed 'Your Verse' iPad TV Ad
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Really?
I must admit after seeing all those iPads I thought it was going to be a Surface 2 commercial...It's fine if you disagree with him, but you're only being rude by belittling his work.
Majority... sure... but people DO use them like that. I mentioned Ubersense above... a video recording and analysis app. I'm a figure skater and I see Ubsesense use a LOT at the rink. And that's just small local clubs in a medium sized town... not some national training centre or something. All the coaches have an iPhone of Android with Ubersense or Coaches Eye loaded on it and you see it used all the time. You don't see the iPad used as much but I the iPad mini would be perfect for the rink. Nice size screen but a coach can still stash it in a coat pocket between use.
This is, unfortunately, the truth. The ad is brilliant, but let's face it - the only reason it's brilliant is because it shows what CAN be done on the iPad. 99.999% of us will never, ever, ever do any of those things. It's similar to showing us an amazing piece of literature, and using that as an advertisement for why we should all take English classes. Or showing us the lottery jackpot winner as a good argument for why we should all buy lottery tickets..
A great ad? Yes. A realistic one? Not a chance.
Oh, wow! You have a BA like that? Well, that certainly proves that you have a great imagination! lmao
Pointless ad.
Beautiful, but pointless. And boring.
The ad shows the iPad as a tool with all the functions needed for any task. Limitless. But it's just the opposite. The platform is so limited and you can only do what the apps (one at a time, no multi-tasking) allow you to do, and every app has to be previously approved by Apple.
So, the ad is not just pointless; it is deceiving too.
Beautiful, but pointless. And boring.
The ad shows the iPad as a tool with all the functions needed for any task. Limitless. But it's just the opposite. The platform is so limited and you can only do what the apps (one at a time, no multi-tasking) allow you to do, and every app has to be previously approved by Apple.
So, the ad is not just pointless; it is deceiving too.
So everyone who does productive work on an iPad isn't really doing anything productive because they're not running two apps at the same time side by side? Sounds like a paid Microsoft shill. Next we'll be hearing it's not real work if you're not using Office.
Seems to heavy, too wordy for me. The typical ad from Apple may say the same things, but with images, and less with long sentences. A couple of words here, a couple of words there and images.
They lost me quickly and I just wanted it to end. From other's comments, it worked for them. I'm glad. Just not for me.
They lost me quickly and I just wanted it to end. From other's comments, it worked for them. I'm glad. Just not for me.
People are emotional beings. The Enlightenment is an extremely recent development in human history. So good marketing appeals to our emotions. An ad that says "you can send email with it" isn't very exciting. Look at car ads for example. 99.9% of people aren't tearing up twisty alpine roads with their cars either... they're just getting groceries. But that doesn't stop all those over-the-top car ads from getting made. Same deal.
If you watch at 1:15 (sumo guys) closely, you'll see the guy recording them is using the iOS 6 camera app
Nope. It's Coaches Eye. Very similar app to Ubersense. It's a sport coaching app with slow-mo video scrubbing and drawing tools. Here's a screenshot where you can see the big gold scrubber wheel (which you can see at 1:16 in the Apple ad). The design has since changed I think.
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Number of people who will write the next great american novel on a laptop or desktop: 0.000001%
Number of people who will use their desktop or laptop to play games, browse the web, check email and update facebook statuses: 99.999999%
What the ad did was show the depth of the product. Sure, the vast majority of people will get an ipad and use it to browse the web on the couch / toilet. But it is patently false to say the iPad cannot be a productivity device when there are countless, well proven and displayed examples of productive use that hundreds of thousands, if not millions, of people rely on. Not any one use, but the full breadth of options across the full breadth of professionals of all stripes.
For me, I manage my business finances on the iPad Mini. I have a handy app that tracks expenses, hours, generates invoices, tracks payments, and exports to quickbooks for end of year. Sure, I *could* do these things on a desktop or laptop, but my iPad is always available and I can be in the app and hitting a new time entry in under 5 seconds. Great when a client calls me.
One of my clients is a doctor who carries an iPad air with him when he goes on-call, and uses a secure RDP session to browse his electronic medical record while seeing his patients who are in-hospital. Sure, he could use a laptop, but that is terribly bulky and difficult to use while standing over a patient's bed.
I will never need that functionality, just like he doesn't need to track billable hours like I do. But the few core functions that help us perform better at our professional careers? there are apps for that, and this is why the iPad is becoming so popular in the business world.
electrical engineer/ electrician/wireless communications tech here. I have only seen 1 surface pro in my industry. Engineers would rather the power of a full laptop(MacBook Air weapon of choice)
try this I have heard some great things http://www.google.com/url?sa=t&rct=...=fR_wgd5X9DaFaNdJEup2Xw&bvm=bv.59026428,d.aWc
You need to get out more William G. Everything shown in that ad is happening. Not only in the present, but accelerating rapidly.
I'm sorry, but the only thing that came through my mind was "WTF do they want from me??" The iPad is a TOOL to get a job done, same as a piece of paper. I can write "poetry" on both of them.
Too abstract for my taste.
But it seems everyone really likes it, so to each his own I guess...
Too abstract for my taste.
But it seems everyone really likes it, so to each his own I guess...
I would rather have a $6000+ mac pro as a weapon of choice being a graphics designer, but we are talking about a device's usefulness compared to size and portability, iPads are not the logical/ideal choice at work where as a Surface Pro would have been - if the concept of the ad was deployed my MS, unfortunately MS cant seem to invest into intelligent communication/media agencies.
Impressive ad! Although the voice was a bit on the sinister side. A departure from previously light and breezy ads. Maybe that'll become a new trend now.
The bottom line is that iPad ARE being used in every way shown in the ad. How often they're being used that way can be debated but it really doesn't matter at all. It's a TV Commercial.
Another ad where Apple doesn't mention any competition. I love it.
Apple will only mention Microsoft/competitors when they need to "catch-up" in a given market... (This only realy happened with Mac OS over Windows in the mid to late 2000's - remember, the mac guy/windows dork...)
They would never mention a competitor now... Not one single good marketer would. Marketing 101 would agree.
It boggles my mind that most of Microsoft's tablet commercials always include the competition(like the iPad)... And, nonetheless, remind viewers/consumers of the other "options". Microsoft's Marketing Dept needs to learn a lot from Apple here - it's about the message and the product's utilty... NOT worrying about the competition
By the way, this is Apple's biggest & boldest ad since '84... Have to give it up for the Apple Marketing Team.
Woop woop
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