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Apple Debuts New 'Powerful' TV Ad Focusing on iPhone 5s [Updated]

cdmoore74 said:
I know right. The vast majority of people don't use those specialized apps. Makes me laugh when Apple shows an iPad being used to help fly an airplane or helicopter. I will never be a pilot and I will never learn how to play a guitar; I have no desire or need. Apple can make an ad showing a iPhone used by astronauts on the Moon but what good does that do me?
And the regular stuff that people are doing in the ad is more than possible by many Android phones.
Last week I saw a video of a Galaxy S5 being thrown in a pool and washed in a front loading washing machine for a full cycle and completely survive without any damage. That's pretty impressive. This is what normal folks can relate too; a waterproof device. The number one insurance claim for phones is someone dropping them into a toilet. Apple would be better off making the phone waterproof than showing someone dancing and playing the piano with one.
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True, but it's the regular tiny stuff at which Apple excels. Good marketing people exploit that feeling and bring it to new customers. Impossible you say? No, not quite. Ask the marketing department of Coca Cola or Adidas, commodity companies that excel at marketing and deliver an experience or feeling. Apple still has that 'magic' feeling of a uniquely designed device that works flawlessly. That feeling is real and based on delivering a quality device with quality hardware and software. Exploit that feeling and express it. Good marketing people can do that, even without a waterproof body.

You don't need astronauts or time travellers to show people how 'magical' an iPhone is...
 
Can someone tell me the name of the motion violin app and the accessory the girl is using while performing with the app?
 
I like this ad. It's about what the product does for its users on a functional level. Not how they look, or who they are designed by, or how angelically PC feel-good environmentally friendly the company who makes it is.

Back to the real Apple that made Apple great. No self-indulgence.
 
Hmm, so now we will have iPhone 6 at 4.7", and bucking away from the "Air" trend, we have the iPhone Gigantic at 5.5". Since they couldn't find a thin battery they just doubled the width and went with a new name :D
 
They show an app where a man touches the flashlights and then sonething goes on in the screen.. Which app is it?
 
peteo said:
One if my favorite pixies songs, not sure how I feel seeing it in an ad though.

Also do they even know what this song is about????
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Did New Jersey know what "Born to Run" was about when they made it their state song?
 
TC03 said:
I don't understand why Apple keeps focusing on stuff nobody does. Almost nobody uses an iPhone on their guitar. This is not what makes the iPhone excel. What makes the iPhone excel, is the simplicity and usefulness in every day use cases. Simple stuff like sharing vacation photos with your family on the go. Of course, these days that's not really spectacular anymore, but in the end, that's what people want to do! So focus on that in stead of engineers using iPads on windmills or whatever. Nobody can relate to that.

----------

They make more money off people who don't want to like an artist or a designer.
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Lets see, I use the iPhone to tune my guitar, and that guitar app has been on my xmas list for 2 years. I use star walk to find planets for my telescope. I use it to watch netflix in bed. I use it to program and WATCH my TiVo or any live channel from ANYWHERE (so cool), I use it to count calories. I definitely use it to make home movies of the kids (even a cool pinewood derby vid). I use it for directions and maps and I could certainly use a translation app like that one. So what the heck is everyone bitching about? If you don't use a good percentage of some of those apps, perhaps you don't need a smartphone. Perhaps this ad is just for grownups because the phone isn't just for games and texting. Checking out the stars isn't some specialized thing. Neither is translation or shooting fun movies. And who doesn't play guitar? I think 75% of guys I know think they can play guitar. I can't. But I still try. Guitar apps and garage band are a blast. And I guess checking your health with your phone is some sort of elitist thing. Doesn't everybody run, bike, go to the gym, or at least aspire to?

Sweet ad. And amazing song from one of the best bands of the 80s and 90s. I think the original is in the mix, but people are playing over it. And it's just the chorus. Who the heck knows what the song is about :)


"Gigantic"

And this I know
His teeth as white as snow
What a gas it was to see him
Walk her every day
Into a shady place
With her lips she said
She said

Hey Paul, Hey Paul, Hey Paul, let's have a ball [3x]

Gigantic, gigantic, gigantic
A big big love
Gigantic, gigantic, gigantic
A big big love

Lovely legs they are
What a big black mess
What a hunk of love
Walk her every day into a shady place
He's like the dark, but I'd want him

Hey Paul, Hey Paul, Hey Paul, let's have a ball [3x]

Gigantic, gigantic, gigantic
A big big love
Gigantic, gigantic, gigantic
A big big love

Gigantic, gigantic, gigantic
A big big love
Gigantic, gigantic, gigantic
A big big love
 
scotty321 said:
And my ears are bleeding. That might be the world's worst song. I've screamed better than that as a 5 year old.
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You sound like my Dad describing all punk-rock music...and I am probably old enough to be your Dad.

You never hear this song? You never heard the Pixies? It is very different than Bieber and Beyoncé. The commercial does not do the actual song justice. The commercial is not great.
 
bretm said:
Lets see, I use the iPhone to tune my guitar, and that guitar app has been on my xmas list for 2 years. I use star walk to find planets for my telescope. I use it to watch netflix in bed. I use it to program and WATCH my TiVo or any live channel from ANYWHERE (so cool), I use it to count calories. I definitely use it to make home movies of the kids (even a cool pinewood derby vid). I use it for directions and maps and I could certainly use a translation app like that one. So what the heck is everyone bitching about? If you don't use a good percentage of some of those apps, perhaps you don't need a smartphone. Perhaps this ad is just for grownups because the phone isn't just for games and texting. Checking out the stars isn't some specialized thing. Neither is translation or shooting fun movies. And who doesn't play guitar? I think 75% of guys I know think they can play guitar. I can't. But I still try. Guitar apps and garage band are a blast. And I guess checking your health with your phone is some sort of elitist thing. Doesn't everybody run, bike, go to the gym, or at least aspire to?

Sweet ad. And amazing song from one of the best bands of the 80s and 90s. I think the original is in the mix, but people are playing over it. And it's just the chorus. Who the heck knows what the song is about :)


"Gigantic"

And this I know
His teeth as white as snow
What a gas it was to see him
Walk her every day
Into a shady place
With her lips she said
She said

Hey Paul, Hey Paul, Hey Paul, let's have a ball [3x]

Gigantic, gigantic, gigantic
A big big love
Gigantic, gigantic, gigantic
A big big love

Lovely legs they are
What a big black mess
What a hunk of love
Walk her every day into a shady place
He's like the dark, but I'd want him

Hey Paul, Hey Paul, Hey Paul, let's have a ball [3x]

Gigantic, gigantic, gigantic
A big big love
Gigantic, gigantic, gigantic
A big big love

Gigantic, gigantic, gigantic
A big big love
Gigantic, gigantic, gigantic
A big big love
Click to expand...

Haha, I've seen better lyrics by yeah yeah yeahs.
 
kerryb said:
Another iPhone ad exclusive of any humans over the age of 30. Does this mean I have to buy a Blackberry now because I am too old to do cool things with my phone apparently?
Click to expand...

Huh? The song "Gigantic" was released in 1988. I doubt too many under 30's were like "F yeah, bro!!! This ad is playing the Pixies!" Cuz I was, and I'm in my 40's. The song alone got me to watch the ad. (Admittedly, several times.)
 
uknowimright said:
Pied Piper
Click to expand...

Exactly. That could have been such a good utility but Pied Piper was just a poorly done UI shell around command line routines.

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jclardy said:
Hmm, so now we will have iPhone 6 at 4.7", and bucking away from the "Air" trend, we have the iPhone Gigantic at 5.5". Since they couldn't find a thin battery they just doubled the width and went with a new name :D
Click to expand...

My take is the 5.5" unit is not an iPhone but somewhere between an iPod Touch and an iPad Mini.

My guess for the name is iPod Air or iPad Nano.
 
An OK advert

Apple adverts used to be brilliant. This one joins the increasing number of mediocre adverts that Apple is releasing.
 
The device shown

In case anybody is interested, the device shown at 0:06, and then also shown 0:20 is the AUUG Motion Synth. It recently funded on Kickstarter: www.auug.com. Pretty cool thing if you're a musician / DJ type!:)
 
MAKE THIS COMMERCIAL GO AWAY!!!

It's on every damn channel..Gi-Can't-It Go Away!

Infantile damn song.
 
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