Apple Debuts Online Store With 10 Percent Discount for Veterans and Active Military

[MacRumors]

Apple today launched a new online store in the U.S. that's designed to provide a 10 percent discount on select products for both activity military and veterans, along with members of their households.

With the discount, the iPhone XS is available priced starting at $899, while the iPhone XR is available priced starting at $674. These devices are priced at $999 and $749, respectively, in Apple's standard online store.

Discounted prices are available on iPhones, Macs, Apple Watch models, iPads, the Apple TV, HomePod, AirPods, and accessories like cases, Apple Watch bands, and even third-party items that include speakers, drones, and more.

Apple told TechCrunch that it is "proud" to offer the discount to active military and veterans.

We're proud to offer active military and veterans a new dedicated online store with special pricing as an expression of our gratitude for their brave service.

Apple has offered educational discounts to students, teachers, and faculty members for quite some time, along with discounted pricing for military and federal government employees.

The 10 percent discount being provided to active military and veterans exceeds the discounts that Apple offers via its educational store.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Article Link: Apple Debuts Online Store With 10 Percent Discount for Veterans and Active Military

 

[TheAppleFairy]

Awesome, good news for me since I am almost done with school.

 

[Glideslope]

Well done.

 

[macduke]

$899 for iPhone XS and $674 for iPhone XR? Those look closer to what the prices should be before a discount at this point, lol. I don't often put a lot of stock into the claims about Apple sales being down because this is often proven wrong each year, but this kind of looks like a sign that maybe things aren't as insanely great as they're used to. Either way this is a good addition.

 

[TimUSCA]

I know it's been this way for ages with the educational discount, but I'm still shocked they have no verification process in place at all. Anyone can use this portal for a discount, so I'd expect someone like Apple to have loopholes like that on lockdown.

That said, kudos to them for offering something up.

 

[ChrisMoBro]

How many Apple fanboys will enlist to get this discount?

 

[Enclavean]

Wow nice, the student discount is only 5%

 

[fresco3000]

Bizarre move from apple. From a fairly hippy pacifist founder to discounts for the army, not exactly expected, doubt Jobs would appove at all.

Killer discounts.

 

[jessebkr87]

Looks like it’s only on the SIM-free model. That means no iPhone Upgrade Program. Damn.

 

[redheeler]

Those look closer to what the prices should be before a discount at this point, lol.

Exactly what I thought. It shows how overpriced recent Apple products have become for normal customers, 10-15% more expensive than they should be.

 

[Glideslope]

How many Apple fanboys will enlist to get this discount?

This will be significant for Vetrans that use Apple devices. There are millions. I look forward to using this, as will many I know. I’m sure it’s a combination of increasing sales and honoring Vetrans. Long overdue. As mentioned earlier it should be a discount of what is listed as the discounted price. So overpriced to begin with.

 

[mtneer]

I understand this is currently limited to the US only. Will Apple ever extend the same offer to NATO, major non-NATO allied countries in the future as well?

 

[macfacts]

15% off and apple is still making a profit.

 

[2GoldFish]

How many Apple fanboys will enlist to get this discount?

Not a lot. Apple fanboys are willing to pay regardless of the price tag and sing Kumbaya as they are walking out of the Apple store with their newest iPhone.

Apple is just trying to find ways to sell more products.

 

[krause734]

Because even putting your life on the line for your country can barely afford you an Apple product.

 

[swingerofbirch]

I think they've had discounts for military in the past, just as they have for every other government employee and pretty much any employee of a major company through EPP stores. But the savings were pretty meager IIRC.

 

[78Bandit]

I know it's been this way for ages with the educational discount, but I'm still shocked they have no verification process in place at all. Anyone can use this portal for a discount, so I'd expect someone like Apple to have loopholes like that on lockdown.

That said, kudos to them for offering something up.

They probably realize verifying the information would cost more than just ignoring it. With the education discount all they would have to do is ensure you can reply back from a verified educational institution email account. With the military discount including veterans they would have to get a scanned copy of the DD214 and manually update the account holders information.

From what I'm seeing it is only available for purchases direct from Apple. Most people are going to buy through their carrier and likely won't even know this is an option. I don't see it being widely abused. I would qualify for the government employee discount but hadn't heard of it until the link in this article.

I wonder if Apple really cares. They are still making a ton of money and this may be a way to get the discount out without officially dropping the price mid-cycle.

 

[Ebok]

How many Apple fanboys will enlist to get this discount?

i have a friend at Apple who can get me 15% off and i still won't buy a Xs Max.

 

[Glideslope]

I understand this is currently limited to the US only. Will Apple ever extend the same offer to NATO, major non-NATO allied countries in the future as well?

My guess would be no.

 

[2GoldFish]

I understand this is currently limited to the US only. Will Apple ever extend the same offer to NATO, major non-NATO allied countries in the future as well?

Haha, perhaps they should offer it to the PLA (Chinese People's Liberation Army).

Huawei should do the same for the US forces.

 

[keysofanxiety]

i have a friend at Apple who can get me 15% off and i still won't buy a Xs Max.

Oh man, you’re an absolute hero. Truly courageous.

You could probably get this discount too. Sure you may not be a veteran, but with that sort of incredible bravery you could certainly qualify.

If only we could be half the man you are, this world would be a better place. Thank you for your service.

 

[macduke]

I just did a price comparison between this and education for iPhone, iPad, iMac, and MacBook Pro. It seems like the discounts are much larger for iPhone since it doesn't have education pricing, a bit bigger for iPad, and only a subtle increase percentage-wise for both Macs.

 

[kawalerzysta]

I think they've had discounts for military in the past, just as they have for every other government employee and pretty much any employee of a major company through EPP stores. But the savings were pretty meager IIRC.

Yeah, prior military/veteran discount was same as educational discount.

 

[bbednarz]

15% off and apple is still making a profit.

Damn that company for making a profit!

 

[UnusedLoginID]

Wow nice, the student discount is only 5%

There’s no discount for students on iPhones and for all products that have an education discount, it’s not a percentage but a fixed amount per product.
Shows how little you know about the subject!