Apple Debuts Online Store With 10 Percent Discount for Veterans and Active Military

Discussion in 'Politics, Religion, Social Issues' started by MacRumors, Dec 3, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today launched a new online store in the U.S. that's designed to provide a 10 percent discount on select products for both activity military and veterans, along with members of their households.

    With the discount, the iPhone XS is available priced starting at $899, while the iPhone XR is available priced starting at $674. These devices are priced at $999 and $749, respectively, in Apple's standard online store.


    Discounted prices are available on iPhones, Macs, Apple Watch models, iPads, the Apple TV, HomePod, AirPods, and accessories like cases, Apple Watch bands, and even third-party items that include speakers, drones, and more.

    Apple told TechCrunch that it is "proud" to offer the discount to active military and veterans.
    Apple has offered educational discounts to students, teachers, and faculty members for quite some time, along with discounted pricing for military and federal government employees.

    The 10 percent discount being provided to active military and veterans exceeds the discounts that Apple offers via its educational store.

    Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

    Article Link: Apple Debuts Online Store With 10 Percent Discount for Veterans and Active Military
  2. TheAppleFairy macrumors 68020


    Mar 28, 2013
    The Clinton Archipelago unfortunately
    Awesome, good news for me since I am almost done with school.
  3. macduke macrumors G4


    Jun 27, 2007
    Central U.S.
    $899 for iPhone XS and $674 for iPhone XR? Those look closer to what the prices should be before a discount at this point, lol. I don't often put a lot of stock into the claims about Apple sales being down because this is often proven wrong each year, but this kind of looks like a sign that maybe things aren't as insanely great as they're used to. Either way this is a good addition.
  4. TimUSCA macrumors 6502a


    Mar 17, 2006
    Aiken, SC
    I know it's been this way for ages with the educational discount, but I'm still shocked they have no verification process in place at all. Anyone can use this portal for a discount, so I'd expect someone like Apple to have loopholes like that on lockdown.

    That said, kudos to them for offering something up.
  5. ChrisMoBro macrumors 6502


    Oct 31, 2016
    How many Apple fanboys will enlist to get this discount?
  6. Enclavean macrumors regular


    Jun 14, 2018
  7. fresco3000 macrumors newbie

    Dec 2, 2018
    Bizarre move from apple. From a fairly hippy pacifist founder to discounts for the army, not exactly expected, doubt Jobs would appove at all.

    Killer discounts.
  8. jessebkr87 macrumors 6502

    Sep 13, 2016
    Looks like it’s only on the SIM-free model. That means no iPhone Upgrade Program. Damn.
  9. redheeler macrumors 604


    Oct 17, 2014
    Exactly what I thought. It shows how overpriced recent Apple products have become for normal customers, 10-15% more expensive than they should be.
  10. Glideslope macrumors 603


    Dec 7, 2007
    A quiet place in NY.
    This will be significant for Vetrans that use Apple devices. There are millions. I look forward to using this, as will many I know. I’m sure it’s a combination of increasing sales and honoring Vetrans. Long overdue. As mentioned earlier it should be a discount of what is listed as the discounted price. So overpriced to begin with. :apple:
  11. mtneer macrumors 68030


    Sep 15, 2012
    I understand this is currently limited to the US only. Will Apple ever extend the same offer to NATO, major non-NATO allied countries in the future as well?
  12. macfacts macrumors 68040


    Oct 7, 2012
  13. 2GoldFish, Dec 3, 2018
    Last edited by a moderator: Dec 3, 2018

    2GoldFish macrumors regular


    Feb 1, 2012
    Not a lot. Apple fanboys are willing to pay regardless of the price tag and sing Kumbaya as they are walking out of the Apple store with their newest iPhone.;)

    Apple is just trying to find ways to sell more products.
  14. krause734 macrumors 6502a


    Jul 30, 2010
    Because even putting your life on the line for your country can barely afford you an Apple product.
  15. swingerofbirch macrumors 68040

    Oct 24, 2003
    The Amalgamated States of Central North America
    I think they've had discounts for military in the past, just as they have for every other government employee and pretty much any employee of a major company through EPP stores. But the savings were pretty meager IIRC.
  16. 78Bandit, Dec 3, 2018
    Last edited: Dec 3, 2018

    78Bandit macrumors 6502a


    Jun 13, 2009
    They probably realize verifying the information would cost more than just ignoring it. With the education discount all they would have to do is ensure you can reply back from a verified educational institution email account. With the military discount including veterans they would have to get a scanned copy of the DD214 and manually update the account holders information.

    From what I'm seeing it is only available for purchases direct from Apple. Most people are going to buy through their carrier and likely won't even know this is an option. I don't see it being widely abused. I would qualify for the government employee discount but hadn't heard of it until the link in this article.

    I wonder if Apple really cares. They are still making a ton of money and this may be a way to get the discount out without officially dropping the price mid-cycle.
  17. Ebok Suspended

    Aug 22, 2018
    i have a friend at Apple who can get me 15% off and i still won't buy a Xs Max.
  18. Glideslope macrumors 603


    Dec 7, 2007
    A quiet place in NY.
    My guess would be no. :apple:
  19. 2GoldFish macrumors regular


    Feb 1, 2012
    Haha, perhaps they should offer it to the PLA (Chinese People's Liberation Army).

    Huawei should do the same for the US forces. :p
  20. keysofanxiety macrumors G3


    Nov 23, 2011
    Oh man, you’re an absolute hero. Truly courageous.

    You could probably get this discount too. Sure you may not be a veteran, but with that sort of incredible bravery you could certainly qualify.

    If only we could be half the man you are, this world would be a better place. Thank you for your service.
  21. macduke macrumors G4


    Jun 27, 2007
    Central U.S.
    I just did a price comparison between this and education for iPhone, iPad, iMac, and MacBook Pro. It seems like the discounts are much larger for iPhone since it doesn't have education pricing, a bit bigger for iPad, and only a subtle increase percentage-wise for both Macs.
  22. kawalerzysta macrumors regular


    Oct 28, 2013
    Mt Pocono, PA
    Yeah, prior military/veteran discount was same as educational discount.
  23. bbednarz macrumors 65816


    Nov 16, 2017
    Damn that company for making a profit!
  24. UnusedLoginID macrumors regular

    Feb 28, 2012
    There’s no discount for students on iPhones and for all products that have an education discount, it’s not a percentage but a fixed amount per product.
    Shows how little you know about the subject!

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