Apple today
launched a new online store in the U.S. that's designed to provide a 10 percent discount on select products for both activity military and veterans, along with members of their households.
With the discount, the iPhone XS is available priced starting at $899, while the iPhone XR is available priced starting at $674. These devices are priced at $999 and $749, respectively, in Apple's standard online store.
Discounted prices are available on iPhones, Macs, Apple Watch models, iPads, the Apple TV, HomePod, AirPods, and accessories like cases, Apple Watch bands, and even third-party items that include speakers, drones, and more.
Apple told
TechCrunch that it is "proud" to offer the discount to active military and veterans.Apple has offered educational discounts to students, teachers, and faculty members for quite some time, along with
discounted pricing for military and federal government employees.
The 10 percent discount being provided to active military and veterans exceeds the discounts that Apple offers via its educational store.
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Apple Debuts Online Store With 10 Percent Discount for Veterans and Active Military