I'd be willing to bet side by side, all things being equal, consumers would prefer the price and performance of a Nexus 7 over the mini 2. Problem is, not all things are equal. That logo as you mention, carries more $$$ than any product they can produce at this point in time.
I'm not so sure to be honest. it's really based on experience.
Having used multiple of the paltforms, There's something to be said about the simplicity, ease of use, and how well iOS works.
As an OS, i prefer it over my google devices.
The problem is, Costs associated with ownership, and "other" choices involved in purchasing for me.
is iOS and it's ecosystem worth $399 for a "mini" tablet in the 7-8" marketplace? even with the Retina display and the A7 CPU. This to me is a hard sell.
Google has managed to put out a high PPI device in the Nexus 7, for $170 less. Yes, I would take a "hit" to the ecosystem and be using Google instead. but as long as the functionality i'm looking for are the same in both, Why would i spend that extra $170.
I think Apple is banking on reputation too much with this release. if they had the RMini (retina mini) at $329, while it's still more than the N7, it would have flown off the shelves. I'd be putting my Credit card in right now.
But to keep the old Mini, Which is using arguably 2+ year old tech (same basic components as the ipad 2, which surprisingly is still being sold at the same price as well), at the $329 price point, really is questionable. Then tacking on another $70 for retina is even more questionable, When arguably, Everyone else in the market is giving the high ppi displays at no additional costs.
What I find more pecular is that the ipad 4 is getting nixed. And the ipad Air takes it's pricepoint. in the full size market, we're getting a much faster, better, lighter, and I'd say Sexier device at the exact same price as before.
But the Mini isn't following that same market replacement.
just odd. And I don't think they went the right way with the Mini Price.
Now the Air... that looks sexy and well worth the price.