- Apr 12, 2001
Hours before the Apple Watch is set to officially launch, Apple has debuted three new ads called "Rise", "Up" and "Us". The three ads focus on the three aspects of the device CEO Tim Cook highlighted when the Apple Watch was first introduced: a device that helps you with time, a comprehensive health and fitness device and an intimate communication device.
The final ad, "Us", has people using the Watch's communication features, including the ability to draw pictures, send animated emojis, and send heart beats and taps to the wrists of other Apple Watch users. Interestingly, the ad also features people spending time with each other and paying attention to the world around them, illustrating how the Watch could free some users from their phones.
All three ads end similarly, declaring that "the Watch is here". Thus far, Apple's marketing campaign for the Apple Watch has focused on getting the device on the wrists of athletes, models and other celebrities for maximum exposure. Moving forward, it appears Apple will begin making a case for how the Apple Watch will be used by most people.
Article Link: Apple Debuts Three Apple Watch Ads: 'Rise', 'Up' and 'Us'