Did seem like a silly scene but maybe you can change the amount of time before it tells you to stand up. A half hour wouldn't be that out of bounds for an end-to-end ride.
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Apple Debuts Three Apple Watch Ads: 'Rise', 'Up' and 'Us'
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Did seem like a silly scene but maybe you can change the amount of time before it tells you to stand up. A half hour wouldn't be that out of bounds for an end-to-end ride.
As stated above - there would still likely need to be an option to open the door from those not using a phone or watch. So either an NFC keycard and/or keypad.
Also - investing in the technology is still an expensive proposition. One that isn't necc likely to see the ROI hotels want - even with the added value of being able to marketing to customer (customers they already know they have because they have their reservation and personal info already, etc). They can already push offers to their customers.
The travel industry (hotels and resorts) are making great strides in their marketing and desire for personalized experiences (and contextual marketing) however they are still very much in their infancy. NFC-based locks isn't going to be a driver to spend that kind of money - yet - for many. For those hotel chains that want to be cutting edge, they might for cool factor. But I don't see the technology hitting critical mass for quite awhile within the industry.
ETA: However it will be a nice convenience for those hotels that have facilities, etc that would also be used in conjunction with the access function. IE - Vegas hotels, resorts, etc - where you can use your watch to unlock your door - but also at the various on site restaurants, spas, tennis, bars, water sports, etc as a method of payment. But again - the adoption rate won't be instantaneous by any stretch...
I travel quite a bit and see fewer doors where you have to shove the card into a slot and more where you wave it at a sensor. I don't think the adoption is going to take as long as you think.
Clarion Hotels had a test in 2013: http://hospitalitytechnology.edgl.c...Room-Keys-and-Check-ins-at-Clarion-Hotel88970
Back in 2013, the article says "It has been estimated that more than 650,000 hotel locks have already been deployed that can be configured to work with NFC-enabled smartphones. "
Hilton hotels plans to change all the locks:
http://www.cnet.com/news/hilton-to-replace-hotel-room-keys-with-smartphones/
"Hilton expects to have the room-key tech rolled out in the US by the end of 2015 and globally by the end of 2016. "
Here's a 2013 article that talk about how Europe is adopting the lock technology faster than the US but it's because the iPhone 5 didn't have NFC yet.
http://www.hotelmanagement.net/technology/nfc-door-locks-key-roadblocks-25114
Interesting. The locks for iPhone use bluetooth, not NFC. NFC in the iPhone is only for Pay.
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I know how to spend my time without any electronic device telling me. Imagine that, the power of the human mind.
I have no idea what you mean by that. The watch isn't telling you how to spend your time. It makes it easier to stay connected with people and events than it currently is with an iPhone that isn't necessarily convenient to keep visible at all times. If you like being chained to an iPhone's visibility or ok with being unreachable/oblivious for stretches of time, that's a fine choice for you. It's not the choice for many people. Imagine that, the power of devices that give us choices.
I'm holding out for the Magic Apple Ring. I don't want to be chained to my watch. Which is chained to my phone.
These 3 ads do nothing for me. They do not make me interested in the watch. In fact, paying more attention to the commercials you see most of the activities the people are doing have no noticeable connection to the watch. How does wearing an Apple Watch help you playing billiards?
I could also see SNL make a skit about people letting go of their kids hand or objects with disastrous results while they stop to look at their watch.
I have felt all along the single biggest obstacle for Apple or any smart watch maker has to overcome, which Tim Cook even admitted a couple of years ago at the All Things D conference, is making the watch so valuable an addition that people feel they need to wear it. We've had an entire group of people learn to stop wearing watches because they have a watch in their pocket at all times. The freedom of not having something strapped to my wrist is much more valuable to me than having a watch, period. So far, Apple hasn't addressed that successfully enough to change my perception. I know in time the Watch will improve, but for now everything about it, from the product to the marketing to the overpriced versions (and overpriced AppleCare + and overpriced repairs) is just a dud.
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If they make the One Ring I'll buy it. Being invisible and destroying your enemies is the killer app.
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Exactly. It doesn't do anything, certainly nothing original other than the heartbeat gimmick. It was so bizarre watching Ive talk about how the heartbeat connects us during the reveal video instead of talking about actual features - which is because it has no features. They dropped all of the sensors but the same pedometer already in your phone. If this thing did blood sugar testing it would have great value. Oxygen levels, good. Other testing that was being leaked, remember the WSJ reported it might have up to 10 sensors. Instead it's a pedometer.
I could also see SNL make a skit about people letting go of their kids hand or objects with disastrous results while they stop to look at their watch.
I have felt all along the single biggest obstacle for Apple or any smart watch maker has to overcome, which Tim Cook even admitted a couple of years ago at the All Things D conference, is making the watch so valuable an addition that people feel they need to wear it. We've had an entire group of people learn to stop wearing watches because they have a watch in their pocket at all times. The freedom of not having something strapped to my wrist is much more valuable to me than having a watch, period. So far, Apple hasn't addressed that successfully enough to change my perception. I know in time the Watch will improve, but for now everything about it, from the product to the marketing to the overpriced versions (and overpriced AppleCare + and overpriced repairs) is just a dud.
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If they make the One Ring I'll buy it. Being invisible and destroying your enemies is the killer app.
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Exactly. It doesn't do anything, certainly nothing original other than the heartbeat gimmick. It was so bizarre watching Ive talk about how the heartbeat connects us during the reveal video instead of talking about actual features - which is because it has no features. They dropped all of the sensors but the same pedometer already in your phone. If this thing did blood sugar testing it would have great value. Oxygen levels, good. Other testing that was being leaked, remember the WSJ reported it might have up to 10 sensors. Instead it's a pedometer.
Spotted Mavericks in latest Apple Watch Advertisement
It's funny how every single iMac shown in the room has Yosemite running, while the main person it features is sticking with Mavericks.
For a planned advertisement shot like this, I am kind of surprised.
Apple Watch - Up (0:36)
https://www.youtube.com/watch?v=a8GtyB3cees
It's funny how every single iMac shown in the room has Yosemite running, while the main person it features is sticking with Mavericks.
For a planned advertisement shot like this, I am kind of surprised.
Apple Watch - Up (0:36)
https://www.youtube.com/watch?v=a8GtyB3cees
Attachments
Maybe to show that this is real world and not staged. Some people in fact have not upgraded (oh, those naughty people ;-).
But which real business uses Numbers for spreadsheets and leaves Photo Booth app on the dock?
Exactly this. I thought so too. Now I'm trying to patiently wait (failing) for my SG 42mm sport.
I think the Rise ad was especially touching. Great music too.
That amount of upvotes makes me literally lose hope in humanity.
Cool comment, brah... go back to perusing the net for accidental nip slips.
I dont know if the watch will appeal to femaie consumers as it is a touch small for looking--uh, glancing--at baby pictures.
are you the micro aggression police? get over it; it was funny.
i cant believe apple is featuring embarassing emoji, heartbeat and squiggle features. how embarassing!
It says a lot about an ad to pull you into the mood of the scenario over the product itself. I like how theyre doing a natural presentation of the everyday use the Apple Watch will carry -- and what other smartwatches dont carry.
I loved these. By far some of the best ads they've made.
I loved these. By far some of the best ads they've made.
Love the new music used in the 3 new Apple Watch ads (Rise, Up, Us). But, Shazam can't identify it and I want to buy the music. Can anyone identify this music?? I searched and can't get anything.
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Me too. It's killing me. I love the tune but I can't find anything out. Sheesh, even the Apple Youtube channel doesn't say which tune it is.
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What musician is playing during these ads? Siri gives me a different answer every time I try
Me too. It's killing me. I love the tune but I can't find anything out. Sheesh, even the Apple Youtube channel doesn't say which tune it is.
Hm. The only physical limitation that keeps us stuck with the phone as the essential central unit, seems to be the hardware required to connect to a cell tower. Put the battery cells in the watch band or links, run the antenna around the band, & then all you're managing are the heat and size of the components, which keep integrating and shrinking anyway. Ditch the knob & mechanism, use the band as a thermal conduit to the huge liquid cooler that is the human arm its wrapped around, and you're clear to write the software.
Conceivably, there'll be a time when the idea that we all go around carrying these clunky computers in our pockets that interface with all these more useful, less powerful accessories is seen as backward.
Ideally, the less imposing watch device becomes the central unit, and if you need a larger screen to interface with, then like Bluetooth headphones & earpieces for sound & speech, you'd have your choice of separate Bluetooth display or eyewear peripheral accessories. Then all devices processing power can be leveraged in a miniature Beowulf supercomputer, or utilize your own Mac for server-side processing... so the more devices you have, the more powerful it all gets, getting around the loss of sales of the obsolete phone unit.
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Yes, latency, how fast your communication is, would be the thing determining were your request goes. For some things, they'd be no point offloading it. But, eventually, people would be carrying thin 50g rigid, unfolding 2mm solid screens (screens on both sides) in their back pocket. A bit like carrying a slightly big bank card in your back pocket. Something like eye glasses would be just screens.
The central CPU, com relay could be on the wrist, or anywhere on the body (but the wrist is a good place to put it, since that way its personal to you and you always have the CPU on no matter what you wear.
Love the new music used in the 3 new Apple Watch ads (Rise, Up, Us). But, Shazam can't identify it and I want to buy the music. Can anyone identify this music?? I searched and can't get anything.
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Me too. It's killing me. I love the tune but I can't find anything out. Sheesh, even the Apple Youtube channel doesn't say which tune it is.
The combination of the strings, the piano, the arpeggiator the raw synth and the repetitive nature of the music sounds like Trent Reznor to me. Especially starting at the 0:45 mark. Which is pretty similar to some tracks on The Social Network soundtrack.
Also, Trent Reznor actually works with Apple. So it wouldn't surprise me if this is a Trent Reznor collaboration.
1. There was a dispute between Eric Eslao and a woman in 2007.
Source: https://web.archive.org/web/20080412011857/http://forums.writersweekly.com/viewtopic.php?t=7853
2. The woman called Eric's mobile three times trying to resolve it, but he wouldn't return her calls:
3. Eric Eslao is now an Apple employee, a producer that may have worked on this ad.
https://www.linkedin.com/in/eslao
4. Eric was apologetic for the incident.
Hypothesis:
The ad is a subtle apology to that woman in the 2007 incident, with Eric making four returned phone calls.
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