Apple sits on technology a lot longer than anyone. They just make it pretty and magical!
Maybe they do, but that's what the consumer wants (at least with the iPod/iPhone) the sales figures speak for themselves, and you really can't argue against that.
You could argue that the same is true with consumers wanting MacBooks and MacBook Pros too, seeing as their sales are outgrowing the industry despite what you'd say is feature-lacking, expensive hardware.
People want what Apple are offering and are emptying there wallets for the privilege, so they're definitely doing something right.
You could argue that others "sat on technology" a lot longer than Apple did (you only have to see the effect the iPhone has had on the WHOLE mobile phone industry to know that). Microsoft squandered a huge advantage and wealth of possibility in Windows Mobile and "Tablet computing" just because they insisted on sticking with their "same old ****" "one size fits all" mantra.
Ballmer laughed at the original iPhone saying they'd prefer to be where they are than have 1% of the smartphone Market.
Meanwhile, Apple has raced passed them to take significantly more of the market than that estimate, forcing Microsoft to do a drastic "full reset" on their mobile platform, which from my own personal 8-year experience of it, needed to be done at least 5 years ago.