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Apple Demos Final Cut Pro X at NAB 2011
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Reading the comments about $299 being a pretty good deal truly makes me laugh. Ten years ago a system of such capacity would be > $50K and you're downplaying $299.
Grow some perspective.
Grow some perspective.
This is the problem with low-low pricing. If Apple charged $40k, maybe all the "professionals" would be onboard!
I think it is great to see the simplification of the product line. FCE always seemed an odd product out.
This is the internet. People are more invested in their egos than in understanding each other, and since several people have chosen to put words in my mouth to attack me, there's no point in really trying to advocate for the product here. Let the haters have the thread, I'm out.
Amen! Bring on Logic X for said price and on the App store.
Exciting times indeed! I can't wait
+1
So ready to move up from Express.
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Wonder if a boxed version with the other apps will be offered? Or maybe Apple will support the old Final Cut for awhile till FC X is ready for prime time. I mean where's Final Cut 8 and 9? Maybe there will be a transition phase???
Wonder if a boxed version with the other apps will be offered? Or maybe Apple will support the old Final Cut for awhile till FC X is ready for prime time. I mean where's Final Cut 8 and 9? Maybe there will be a transition phase???
I AM a full time film editor and I'm very disappointed by the imovie-esque move. There were a slew of features that REAL editors have been asking for for YEARS (better media management, better multi-user shared projects, and (FOR GOD'S SAKE) better trimming ability. Apple said "nah, f that" and just made iMovie with many of FCP's pro features.
I made no such assumption, as far as less titling than imovie. But If there's a June release date, there is not 1 single major feature that hasn't been fully implemented. They are in final Beta. If they had a really high end titler/graphics engine, they would have shown it. Just like they would have shown high end grading. I'm not saying they're not coming at some point down the road, but I will eat a $100 bill on video if they have the full functionality of something like Color built in to this when it ships.
Look maybe what this all comes down to is this: They had to start somewhere, and they wanted to start selling it as soon as possible, and hope people will use FCS 3 + FCPX together until FCSX (why not jump to 10?) is released in 2 years.
Maybe this does have media sharing between stations, and pro tape i/o (which is still used by broadcast) But they don't need broadcast. That's the point. At $299 for the software, all they care about is people buying Apple Computers. And you know what? People buy Apple Computers who use Avid. Because they know at the very least, they can use FCP/Avid/CS5.5 on one system. And I do. And I will. I was just hoping at some point, I wouldn't have to choose between 3 NLE's on a per-project basis, as I will most likely be doing for the foreseeable future.
I LOVE the shiny new features on this. Thank GOD for 64-bit multicore. But in a lot of ways, tomorrow, many people will point out that Avid has been doing resolution and framerate independent timelines with ZERO rendering for like 18 months now. And Adobe's new warp stabilizer and h.264/avchd/red support are still pretty freakin amazing.
And I saw all the features through a tiny webstream, so maybe when I see it in glorious HD h.264 I'll change my mind.
But there's no reason in the 4 years since FCP 6 they couldn't have done all this and more. (FCP 7 was a really minor update) That's my frustration. They've been sitting on the COLOR tech, and they didn't fully integrate it? So we're still going to have to deal with the horrible round tripping as a best case senario? Or they didn't take some of the ideas of motion and integrate them seamlessly into the timeline, so we still have to use a separate FX program? Trust me, you could do this, and it would still be a good UI.
But fine, I'll plunk the $299 down and finally feel like I'm making use of all 8 of my cores, and pray for a day where I don't have to switch back and forth between apps.
Final Cut X looks amazing
I think everyone's got the one click colour correcting thing wrong, it will be great for documentaries or reality TV when you have different format cameras shot by cameramen and producers who may not be exceptional camera operators. You'll be able to cut everything on the timeline and roughly colour correct the shots so they look good for your first edit. It will basically do away with the "Color Corrector 3-way" tool and I'm guessing you'll be able to fine adjust the correction with an interface similar to it.
This event was for Final Cut X, I'm hoping they'll be updating the other apps in the suite and release them on the app store.
I'm thinking FCX will turn into another plugin revenue stream for Apple, something they didn't talk about it in the conference. So you may log on to an Apple Pro store and download plugins from different manufacturers an Apple will take a 10% or so cut on everything. So there will be Logic X and when you download an AU component they'll take a cut, when you download a new FX plugin they'll take a cut.
so maybe Color will be integrated into final Cut X but you'll buy it as a plugin of sorts that will be hosted in Final Cut X.
I think Soundtrack Pro will be turfed and Logic X will have it's features built into it.
Blackmagic Design and AJA might come up with a new Log and Capture tool for their capture cards and you won't be sitting waiting for thing to capture you'll be able to edit as they are capturing.
I don't use DVD Studio Pro and believe it will o away, everything is streamed over the net now anyway. Vimeo, Youtube etc
Have you checked out Sendoid? Studios will be using this more and more to send each other files, no more uploading with YouSendIt or DropBox.
I think everyone's got the one click colour correcting thing wrong, it will be great for documentaries or reality TV when you have different format cameras shot by cameramen and producers who may not be exceptional camera operators. You'll be able to cut everything on the timeline and roughly colour correct the shots so they look good for your first edit. It will basically do away with the "Color Corrector 3-way" tool and I'm guessing you'll be able to fine adjust the correction with an interface similar to it.
This event was for Final Cut X, I'm hoping they'll be updating the other apps in the suite and release them on the app store.
I'm thinking FCX will turn into another plugin revenue stream for Apple, something they didn't talk about it in the conference. So you may log on to an Apple Pro store and download plugins from different manufacturers an Apple will take a 10% or so cut on everything. So there will be Logic X and when you download an AU component they'll take a cut, when you download a new FX plugin they'll take a cut.
so maybe Color will be integrated into final Cut X but you'll buy it as a plugin of sorts that will be hosted in Final Cut X.
I think Soundtrack Pro will be turfed and Logic X will have it's features built into it.
Blackmagic Design and AJA might come up with a new Log and Capture tool for their capture cards and you won't be sitting waiting for thing to capture you'll be able to edit as they are capturing.
I don't use DVD Studio Pro and believe it will o away, everything is streamed over the net now anyway. Vimeo, Youtube etc
Have you checked out Sendoid? Studios will be using this more and more to send each other files, no more uploading with YouSendIt or DropBox.
I never said I was a professional.
I just said I use those tools for the jobs I have. They seems to get pro results for me and the clients. \shrugs/Cheers!
It's a rewrite!
A lot of speculation on this thread. I realize we're all impatient for more info. Apple said FCP X is a rewrite from the ground up. When that happens, it's a like a newborn, got to nurture it.
FCP X is 64-bit, the Suite isn't. FCP X is the future, with Lion and Thunderbolt, maybe an end to Rosetta and legacy apps. Sometimes got to dump the old to make way for the new.
Some folks might not like FCP X, stay with FCP 6 or 7. Apple (and anybody else who rewrites) takes big chances. Maybe some users will bail, go to A**** or A***. Some users will stick it out, ride along with FCP X from the inception and see where it goes. Maybe it'll get bigger, become a toddler and beyond.
A lot of speculation on this thread. I realize we're all impatient for more info. Apple said FCP X is a rewrite from the ground up. When that happens, it's a like a newborn, got to nurture it.
FCP X is 64-bit, the Suite isn't. FCP X is the future, with Lion and Thunderbolt, maybe an end to Rosetta and legacy apps. Sometimes got to dump the old to make way for the new.
Some folks might not like FCP X, stay with FCP 6 or 7. Apple (and anybody else who rewrites) takes big chances. Maybe some users will bail, go to A**** or A***. Some users will stick it out, ride along with FCP X from the inception and see where it goes. Maybe it'll get bigger, become a toddler and beyond.
Don't forget, Apple sells hardware. Producing good software is a means to get people to buy more Macs, so keeping the price down on the software will get more people reliant upon it and in turn sell more Macs. Sure, they are making it more accessible to the hobby editor, but it doesn't mean its not a good product and still a means to get even more pro users to buy the latest Macs.
Pro App Pricing
When Apple's Pro App for photographers, Aperture, hit the App Store, the price dropped from $200 to only $80. Compare this to Adobe's $300 Lightroom app.
Providing Pro Apps at such low prices helps to establish Apple's hardware as more affordable. Today's young computer users bring a sophistication to application utilization that previous generations did not. High school students quickly outgrow iMovie's capabilities in their media classes and are prepared to move up.
Forget "Pro Apps"- these are "Advanced Apps" and, though the pros may not like it, these apps are going to make it into the hands of amateurs and hobbyists.As a professional photographer, I recommend Aperture to even the most novice digital photographer- if you can understand iPhoto, Aperture is within reach.
Ultimately, don't let the low price fool you. Volume of sales and baiting eager pro app users to the Apple OS will do more for Apple than trying to make these apps solely available to professionals. Software-only companies are at a big disadvantage here- selling inexpensive (and great) software will ultimately increase their overall sales as the hardware flies off the shelves.
When Apple's Pro App for photographers, Aperture, hit the App Store, the price dropped from $200 to only $80. Compare this to Adobe's $300 Lightroom app.
Providing Pro Apps at such low prices helps to establish Apple's hardware as more affordable. Today's young computer users bring a sophistication to application utilization that previous generations did not. High school students quickly outgrow iMovie's capabilities in their media classes and are prepared to move up.
Forget "Pro Apps"- these are "Advanced Apps" and, though the pros may not like it, these apps are going to make it into the hands of amateurs and hobbyists.As a professional photographer, I recommend Aperture to even the most novice digital photographer- if you can understand iPhoto, Aperture is within reach.
Ultimately, don't let the low price fool you. Volume of sales and baiting eager pro app users to the Apple OS will do more for Apple than trying to make these apps solely available to professionals. Software-only companies are at a big disadvantage here- selling inexpensive (and great) software will ultimately increase their overall sales as the hardware flies off the shelves.
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As a print designer who has slowly started moving into editing and animation it made sense for me to just pay more for the Master Collection and start using Premiere and AE.
That said I miss using FCP (I used it at a job a few years back) and at $299 I am happy to pick it up and combine it with AE.
As a print designer who has slowly started moving into editing and animation it made sense for me to just pay more for the Master Collection and start using Premiere and AE.
That said I miss using FCP (I used it at a job a few years back) and at $299 I am happy to pick it up and combine it with AE.
I was just sitting at work, with 3 co-workers today. We were looking at a cut of footage I had from when my organization visited the capitol. Tweak this... 4 minutes later... good, but try moving that there instead... 4 minutes later...
That alone has me all psyched. This was a brand new i5 machine, too. Got in about a week ago. Being able to save 12 minutes moving a clip back and forth by .08 seconds is a lifesaver.
For what I use FCS for, FCPX looks great! With the price drop, somehow it's less money for a MBP than a comparable PC and Adobe... I'm psyched for a new portable setup come next fall!
That alone has me all psyched. This was a brand new i5 machine, too. Got in about a week ago. Being able to save 12 minutes moving a clip back and forth by .08 seconds is a lifesaver.
For what I use FCS for, FCPX looks great! With the price drop, somehow it's less money for a MBP than a comparable PC and Adobe... I'm psyched for a new portable setup come next fall!
Confused Between New Final Cut Pro 7 & New Final Cut Pro X
Never mind. Apple still has a NEW corner on the FCP page and my Zite just posted a 21 month old Apple press release as if it was news.
So if you upgrade to the new Final Cut Studio which includes the new Final Cut Pro 7 for $299 will Final Cut Pro X be a free upgrade or what?
Never mind. Apple still has a NEW corner on the FCP page and my Zite just posted a 21 month old Apple press release as if it was news.
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Just left. Waiting at the airport with some huge questions as a commercial editor. No talk of motion. If it's an app store download might be a small program no motion presets or content. I honestly wonder if there is a tape capture window. I didn't see a filters tab XML support or any kind os manager. Seems you edit color and export. I'm hoping it was just the sneakest of peeks and that there's a lot more hiding in there. Otherwise I'm holding onto fcp7 for dear life and wait for 11.
Just left. Waiting at the airport with some huge questions as a commercial editor. No talk of motion. If it's an app store download might be a small program no motion presets or content. I honestly wonder if there is a tape capture window. I didn't see a filters tab XML support or any kind os manager. Seems you edit color and export. I'm hoping it was just the sneakest of peeks and that there's a lot more hiding in there. Otherwise I'm holding onto fcp7 for dear life and wait for 11.
I'm very curious to see what becomes of Compressor. It's buggy and annoying as it stands now, but I think it kinda needs to be a separate app unless they have a different view for doing batch encodes of stuff.
...what?
"The new version of Final Cut Pro has been renamed to "Final Cut Pro X" and is described as a complete rewrite of the original application. "
Only thing that's changed in the name is the number. What do you think FCP stands for?
The BBC is also funded by money stolen from people as a punishment for owning a television. Let's not base conceptualizations of rational thought on their behavior.
Anytime FCP is brought up there's a *body part* measuring *stuff*storm about who's "professional" and who's not.
Who gives a cuss?
I think bringing down the price makes it within reach of students and hobbyists which might miff some "pros" but old editing hardware/software is... old. Just because someone has had experience in obsolete tools doesn't ever make the person "better."
The pros should be the ones welcoming a change in old/complex UI. Better UI results in a better workflow, resulting in a better final product. That's the point, isn't it? Isn't that why the unveiling received a standing ovation from a bunch of pros?
Computing has come to a point where most previous sophisticated tasks have become easily accessible. I personally think all these advancements should be embraced and not shunned.
Oh, btw and FCPX looks awesome!
edit:
Who gives a cuss?
I think bringing down the price makes it within reach of students and hobbyists which might miff some "pros" but old editing hardware/software is... old. Just because someone has had experience in obsolete tools doesn't ever make the person "better."
The pros should be the ones welcoming a change in old/complex UI. Better UI results in a better workflow, resulting in a better final product. That's the point, isn't it? Isn't that why the unveiling received a standing ovation from a bunch of pros?
Computing has come to a point where most previous sophisticated tasks have become easily accessible. I personally think all these advancements should be embraced and not shunned.
Oh, btw and FCPX looks awesome!
edit:
These features look like a real time saver and workflow streamliner! I, for one, am probably gonna buy it.