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Hard to take anyone seriously as a professional who uses Adobe. Avid, sure, but the industry has moved to Final Cut Pro, at least the part of the industry I interface with.

You calling this Final Cut a "toy" after it was just presented to a room full of professionals who loved it seems odd. Why the need to diminish it when it is clear that if you werent' there, there's much we don't yet know?

Dude, didn't you get the memo? All the cool kids around here hate on Apple. Duh. (Why they hang around a site dedicated to Apple products is beyond me.)
 
Since I'm not a video editor, what I find most interesting about this product is the price. Mind you, time will tell HOW interesting the price is but if it's truly a "Pro" app (and I don't care about your current opinion on the matter since no one here has used it) and they're selling it for $300... THAT is very interesting.

I'm curious to see what Lion sells for when it's released. I think Apple's gonna start pushing software prices down. How's that for weird?
 
From what I've been able to cobble together it looks like there is some very cool new stuff in FCP X. I can't wait for Apple to update its page and to actually kick the tires of the program. Hopefully it works as advertised (ex. FCP's current attempt at an 'open timeline' is nothing to write home about and the "auto correct" button in Apple Color is laughably bad) and I also hope all the helpful auto-features can be toggled on/off. For example, audio and video track assignments are a very common and very useful way to keep your timeline organized and easy to navigate around in (especially in a multi-user environment). White space is not a four letter word. ;)

There are times when software can try to be too helpful and it ends up just getting in the way so I hope Apple considered this and gives us the option to toggle a lot of these things on/off.


Lethal
 
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I was in the supermeet audience this evening and can personally arrest that this is in no way iMovie pro. It is much much more powerful and object oriented than the current fcp and places special emphasis on media management, which the current fcp lacks sorely. The interface and parent/child relational timeline is spectacular and is quite unique in its capabilities.
 
Who said anything about discontinuing Color and the rest of FCS? I can't imagine Apple would think that Color could be replaced by one-click color correction. And once and for all, can we stop saying that making the interface easier to use is making the product less professional? Is OS X less professional than DOS?

I've been in IT for a while. "Professionals" are some of the most set in their ways people I have EVER met. I know guys who were annoyed when motherboards became available that let you adjust things like clock multipliers and such in the BIOS instead of having to use jumpers on the motherboard.

Most "professionals" aren't so much masters of their craft but people who understand how to use certain tools. If those tools become available to anyone the "professionals" feel threatened and lash out.

Mind you, while I love OS X, if the terminal was ever removed from the OS I'd cease using it. Once you know how to use a shell properly there's tons of stuff that's simply easier to do from there. I love ease, just so long as it's not at the cost of Pro grade functionality when I need it.
 
I love me some timeline! I wonder what the student pricing will look like because as of now, I can pick up the full FCS for $300.
 
If it's on the App store how do you deal with volume licenses? My station has 5 seats (and growing), and each seat is a different MobileMe account (Everyone working there has their own account, makes mail and such easier.)

I haven't used the App store yet on the mac, can you buy software and have it work on different machines with different accounts? If all the machines are on the same account can you use the software at the same time? We had to buy a volume license for FCS3.

Also was there any mention if this will interface with my video toaster?
 
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Bahaha yeah I realized that after. 2 days on the floor can make you a wee tired. Still holding my breath though.
 
But it seems to me the man who uses tools is just a fool!:D Great song BTW! Songs of Yesterday

;) I soooooo wish I could fart an edit right outta my head. Life would be so much easier. Unfortunately, it somehow has to go through my hands, a mouse, keyboard, FCP, AVID, etc. before it's done.

Ahhh...such is life... ;)

Cheers!!
 
Currently I work as a producer for the NBA. If the face recognition works, that could be huge for what I do. We have to go through months and months of games pulling highlights of individual players. Currently we edit using Final Cut Pro systems. If the new system can accurately analyze faces and allow me to do a search for certain players, well, that would be friggin' awesome. I hope it works.
 
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Day one purchase. Been dying to get all of my 8 cores working in FCP for years.

Of course I'm gonna keep my current FCP installed till the bugs are fixed and I learn the new version.
 
Nice update

This really does look like an Aperture for Video!

I'm curious to see what the full media cataloging is going to be like. I think that part really changes the workflow most.

The people complaining about Color going away are going to be happy with the integrated color correction and color grading, especially if it's on the level of Aperture. You can pretty much do any possible color correction and grading with Aperture. Sure, plug-ins exist for Aperture, but the built in color correction is actually fine for everything once you know how to work it, and works at a pro level where most plugins cause it to look amateurish.

I really see the new update as a perfect complement to dSLR-based video workflows. A dSLR with FCP X and its built-in color grading and correction basically means the end of all other production workflows.
 
The BBC is also funded by money stolen from people as a punishment for owning a television. Let's not base conceptualizations of rational thought on their behavior.

Here's a thought...

The BBC is currently tightening it's budgets and making huge cuts to try and help keep the licence fee down. People will lose their jobs due to this fact so keep your greedy opinion to yourself.

The public demand HD television from the BBC but they certainly don't realise the cost implications.

So the licence fee us now fixed for the next 5 years thus causing cuts.

The public can't have it all!!!

And btw BBC staff get the sack immediately for failing to pay their own licence fee!

Back on point, I don't think the BBC have purchased that amount of adobe licences or hardware to go with... I would know.
 
just want to throw something out there on the color correction argument...(I dont do video work, but photo)

Implementing color correction into FCP shouldn't have any bearing on a more advanced tool like Color. Aperture has a lot of "advanced tools" that work fine for many projects...but to get nitty gritty I need plug ins and photoshop.

I would imagine Apple is adding color correction so people who just need basic color editing don't need to go buy something big and complicated like Color. I can edit out dust spots, trash and "could" make black and white shots on Aperture..which is fine for parties, landscapes and such.. But for portraits, wedding shots, stuff I care about I use plugins, and if I need layer masks and such its off to photoshop land!

I don't see what the hubub about color correction is.

I'd be more interested to hear about FCP in broadcast vs film though. Sounds interesting!
 
Not making an individual track for every single track of audio attached to a clip is enough reason for a day one purchase for me. HATED the old-school, Pro Tools-style audio track system in FCP. Made working with anything beyond stereo or mono a bear. I don’t want to HAVE to go into Soundtrack if I don’t want to, dammit!
 
The people complaining about Color going away are going to be happy with the integrated color correction and color grading, especially if it's on the level of Aperture.
From what I've read tonight was just for FCP X and info on the other apps will be released down the road. Isn't it a bit presumptuous to say that people who use Color on a daily basis won't miss it when no one has actually used FCP X yet? Maybe it will, maybe it won't be can we at least let the app get out the door before we put a crown on it's head?

I really see the new update as a perfect complement to dSLR-based video workflows. A dSLR with FCP X and its built-in color grading and correction basically means the end of all other production workflows.
Are you really suggesting that a dSLR and a product that we've only seen a brief preview of can replace everything else out there?


Lethal
 
Currently I work as a producer for the NBA. If the face recognition works, that could be huge for what I do. We have to go through months and months of games pulling highlights of individual players. Currently we edit using Final Cut Pro systems. If the new system can accurately analyze faces and allow me to do a search for certain players, well, that would be friggin' awesome. I hope it works.

I was wracking my brain trying to figure out what the hell the face recognition feature would be used for. That makes sense, sports. Sadly we shoot a ton of skiing and snowboarding, so it probably won't work well for us since everyone is wearing hats/helmets and goggles.
 
When Apple's Pro App for photographers, Aperture, hit the App Store, the price dropped from $200 to only $80. Compare this to Adobe's $300 Lightroom app.

Providing Pro Apps at such low prices helps to establish Apple's hardware as more affordable. Today's young computer users bring a sophistication to application utilization that previous generations did not. High school students quickly outgrow iMovie's capabilities in their media classes and are prepared to move up.

Forget "Pro Apps"- these are "Advanced Apps" and, though the pros may not like it, these apps are going to make it into the hands of amateurs and hobbyists.As a professional photographer, I recommend Aperture to even the most novice digital photographer- if you can understand iPhoto, Aperture is within reach.

Ultimately, don't let the low price fool you. Volume of sales and baiting eager pro app users to the Apple OS will do more for Apple than trying to make these apps solely available to professionals. Software-only companies are at a big disadvantage here- selling inexpensive (and great) software will ultimately increase their overall sales as the hardware flies off the shelves.

I think a large part of it has to do with how Aperture is much more visual while PS is more menu based. It makes it much easier to learn.

I'd agree; Apple is dropping software prices for good reasons.

1. Computers are very powerful nowadays. It is stupid to make pro apps out of the reach of people who own prosumer machines...even a mid level macbook pro can run Aperture and FCP to some extent. Might as well use that power and sell software along with giving a halo effect to all your machines. FCP is linked to Apple. Avid, Lightroom are not.

2. It sells computers when amateurs or pros can get pro apps for cheap and vice versa. I know if I was OS neutral and owned a business or was an amateur, I'd rather have reliable, shiny "cool" macs with cheaper pro software, than cheaper windows boxes with expensive software. The functionality is likely equal, but the Apples will end up breaking even (cheaper software) and be more reliable.

3. Cheaper software means more people use it, which means it will eventually become more standard. I remember me and my friend having theories about Adobe "allowing" HS and college kids to pirate software because when they graduated, then that is all they knew...and they would have to buy it if they wanted to work, and businesses would have to buy it if they wanted to hire. A cheaper alternative to legal PS would be out of luck unless it could break that cycle. Ive been using Aperture since it came out. You think I want to work for someone using Lightroom or Aperture? (actually, i guess it doesnt really matter... :p work would be work)
 
I've been in IT for a while. "Professionals" are some of the most set in their ways people I have EVER met. I know guys who were annoyed when motherboards became available that let you adjust things like clock multipliers and such in the BIOS instead of having to use jumpers on the motherboard.

Most "professionals" aren't so much masters of their craft but people who understand how to use certain tools. If those tools become available to anyone the "professionals" feel threatened and lash out.

Mind you, while I love OS X, if the terminal was ever removed from the OS I'd cease using it. Once you know how to use a shell properly there's tons of stuff that's simply easier to do from there. I love ease, just so long as it's not at the cost of Pro grade functionality when I need it.
That's my point, though. Adding a graphic interface to OS X did nothing to reduce the power of the Terminal. As you say, as long as the choice is still available to use the underlying power, we should not object if ease of use is added on top of that. I think most video editors would want the video software equivalent of a DSLR, rather than the equivalent of a point-and-shoot camera. Ease of use for everyday things, but the power of manual controls when needed.
 
I was wracking my brain trying to figure out what the hell the face recognition feature would be used for. That makes sense, sports. Sadly we shoot a ton of skiing and snowboarding, so it probably won't work well for us since everyone is wearing hats/helmets and goggles.

It'll be excellent for film and TV work as well, being able to search by actor when making promo reels, trailers, etc.
 
I think I'm supposed to feel insulted by your ignorance. but I don't. If you want to make a counter argument, you can start by being honest about what I was saying.

you made a mistake. you should have said. "I think I'm supposed to feel insulted by "MY" ignorance. and I would have said. yes you should because no one in their right mind would think to use an application's automatic feature and call the results suitable for delivery.
AHAHA you have me laughing... only an Idiota would think that there is an application with one-click color correction and use such feature in a professional environment. You should change your user name to something else. usually when geeks speak they know what they are talking about. you obviously do not. do not bother to answer I do not have time to read your childish, uneducated or uninformative posts.
 
So this is basically a jazzed up Final Cut Express and the pros have been shown the door. Why am I not shocked about this. :mad:

Someday I'll tell my kids that Apple was the company for pros to which they will laugh in disbelief; kind of how I do now when old people tell me that American cars were once high quality.

Please, be more dramatic. :rolleyes:

This is an amazing update. It's everything FCP has needed for a long time. And you're upset because it looks like iMovie? I swear, it doesn't matter what Apple does, whenever there's an update by Apple there will always be people like you who will NEVER be happy. I'm surprised you aren't complaining that it's not a free download. Stop acting like a victim. No one is holding a gun to your head forcing you to buy it.
 
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