Apple Design Chief Jony Ive Talks iPad Pro Design in New Interview

[Bacillus]

Yours is a good point. While BT still can’t transmit a bit rate necessary for hifi music file types, many people have hearing damage from exposure, and loss from aging. They can’t experience and appreciate the live effect of a faithful recording.

Even with healthy ears, a jack and capable headphones aren’t sufficient by themselves to deliver hifi. The codec and DAC have to be capable. The DACs in phones are understandably unimpressive. Their abilities are sufficient for the highly compressed audio codecs that allow streaming or conserve storage space.

The fact is, smartphones are a compromise in everything they do. We excuse them because of their convienence. If you expect more, you have to consider solutions that specialize.

If Apple would ask its customers to bind an empty foodcan on their ears to better appreciate sound quality without that foodcan later, some would do it.
Today’s 64bit devices have no storage space, processing, cpu time, or DAC quality limits. It’s all framed by those that want to sell Bluetooth solutions for $$.

 

[19callum93]

I’m still pissed we didn’t get a classic official Apple video at the event with Jony Ive explaining the design etc...

 

[Hitrate]

"the radius, the curve in the corner of the display, is concentric with and sympathetic to the actual enclosure." That's BS. Pure marketing opinionated BS. I would have preferred a clean full picture 16:9 or 16:10 diplay with all the available pixels. If you look at the actual curve, that radius on the display could have been any radius and he could have said the same BS.

 

[JOBS-3:16]

I’m still pissed we didn’t get a classic official Apple video at the event with Jony Ive explaining the design etc...

I'm always happy to miss the "unapologetically plastic" lines, Ive is known so well for.

 

[19callum93]

I was shocked with the flat edges tbh, reminds me of iPhone 4, 5/S/SE. But I’m all for it! I’d be happy to see iPhone go back to this design too.

 

[KPandian1]

iPads are big enough where they don’t wobble though.

Bigger the product the less the wobble? What concept of a plane is this! Three points make a plane but to define it graphically correctly it needs the fourth point. Like three points make a straight line in school geometry graph, even though the definition is two points.

Have you ever seen a 12X9' table wobble because of a small missing table-leg cushion? Proportionately, the camera bump is huge, like a missing leg.(Hype)

 

[Naraxus]

Get lost Ive. One of the worst designers out there. Knows absolutely nothing about functionality in a computer.

 

[Hitrate]

Whoa! It’s the new AR HUD generator! Didn’t think they’d actually wear one outside the lab. Someone is in trouble!!!

They should change the slogan to:

"Don't Think"

or

"Think The Same"

Anyway I just hope the old iPad Pro's will be updated to function identically gesture wise, making the home button obsolete and thus being able to ignore it, and just buy a <2018 iPad (Pro) with a true display

 

[davidjearly]

Some of the comments here are laughable from folk that couldn't design their way out of a plastic bag. Ive is a credit to Apple and there's a reason why the rest of the industry copy just about everything his team designs.
[doublepost=1541185050][/doublepost]

Literally means nothing. there's no meaning here. it's roughly translated to "We like the look of rounded corners"

"is concentric Sympathetic to the actual encloser = We rounded the screen to match the case
"You feel it's authentic"... literally means "we think it looks good"
"it's a single clear product" ... means absolutely nothing.

Funny, it makes perfect sense to me. Perhaps its your comprehension?

 

[Pakaku]

"Ive says that designing products like the Apple Pencil that introduce features no one knew they wanted until they debuted is a "fundamental part" of his job."

Uhhh - people wanted a stylus against Steve Job's wishes.

Steve wanted a device that focused on finger input. The Pencil isn't a stylus by the definition used back then in 2007, because the Pencil is not (and likely never will be) your main form of input.

We also wanted a place to put it. And I actually use a magnetic sleeve on my Pencil 1 to snap it to the side of the iPad.

I'd say the flat sides of the new iPad is why we have a place to put the Pencil now. The previous iPads had curved edges that would probably make the Pencil more likely to slip off, but that's just my guess.

And we wanted a side button because it's insane to have a pencil with no eraser. Wouldn't any user want these things? What I don't care as much about is the styling.

Well, hey, Apple still needs to cash in on a Pencil 3... /s

 

[Return Zero]

"the radius, the curve in the corner of the display, is concentric with and sympathetic to the actual enclosure." That's BS. Pure marketing opinionated BS. I would have preferred a clean full picture 16:9 or 16:10 diplay with all the available pixels. If you look at the actual curve, that radius on the display could have been any radius and he could have said the same BS.

I get your point about having all available pixels, rounded corners are certainly a divisive matter of opinion. But it's not BS for him to say the radii of the screen and enclosure are concentric. They're pretty darn concentric. It's not a matter of how big the radius is, it's a matter of where the center (origin of the radius) is.

 

[Martius]

I said it before and I say it again, Jony Ive was great when his designs were currated by SJ. He lives in his own world and makes bad design decisions when he is in charge. Camera bump on iPad is just bad design, really really bad. The display should be more rounded, because at least on photos it looks a little weird. Or the corners of the device could be less rounded, because I'm not convinced that display with rounded corners is good for UI controls.

 

[JOBS-3:16]

Some of the comments here are laughable from folk that couldn't design their way out of a plastic bag. Ive is a credit to Apple and there's a reason why the rest of the industry copy just about everything his team designs.


So he's refreshed designs that were already in Jobs' pipeline, big deal. Besides the watch, which is a joke (Rolex's are for wrists), name some of Ivy's design breakthroughs please.

 

[alpi123]

I'm with you. I mean, it should be smaller than the bezel's corner but it still feels a bit "off" to me. Maybe it looks perfect in real life and I'd expect nothing less from Apple. Just look at the iPhones and their curves. Spot on from the bezel to the screen to the UI.

I love the curves on the iPhone, they always felt organic and symmetric. This iPad looks like a demo unit, not only the curves, but the back also looks very unfinished.

 

[vkd]

Yours is a good point. While BT still can’t transmit a bit rate necessary for hifi music file types, many people have hearing damage from exposure, and loss from aging. They can’t experience and appreciate the live effect of a faithful recording.

I'm sorry? I have a pair of Sony XB650BT bluetooth headphones that I use with my 2011 iMac and the sound is great. I listen to many live recordings as well as studio and I pick up so much detail and atmosphere with these than I ever did with my massive Technics state-of-the-art hifi system back in the day.

 

[KPandian1]

Some of the comments here are laughable from folk that couldn't design their way out of a plastic bag. Ive is a credit to Apple and there's a reason why the rest of the industry copy just about everything his team designs.

Why, only the cook can comment on the quality of the food?

Ive "was" a credit to Apple once.

From iPhone 6 on, Apple copied the Android phones - it continues.

Others are copying Apple - its features, not the whole design. Even the stupid thinness is being copied by non-Apple manufacturers.

I wish they'd gone wedge like the Air with the iPad - that would've given the camera bulge a thickness to blend, and present a flat back.

 

[ctdonath]

There could be a physical limitation at play here...you need at least some focal distance, I *think*.

I understand the camera can only be so thin.
I'd rather the overall device be that minuscule amount _thicker_, with the benefit of longer battery life (what else would you fill the extra volume with? probably get 30-60 minutes more runtime), and have the back be _flat_.

 

[Hitrate]

I understand the camera can only be so thin.
I'd rather the overall device be that minuscule amount _thicker_, with the benefit of longer battery life (what else would you fill the extra volume with? probably get 30-60 minutes more runtime), and have the back be _flat_.

The idea is, you need to design or find a battery that's flat and will fit underneath the ipad, so you get the thick ipad you want with the big battery and long running time.

Something like this... https://www.bitfeed.co/page/powerco...inner-of-the-reddot-award-review-and-discount

 

[Pete Rodgers]

A pen that attaches to the side of the monitor, er like my Porsche Book One, Samsung S4, Surface Pro etc etc…

 

[Millah]

If you look at the picture of the iPad on this story, the curve in the corner of the display is a little too sharp to look "concentric with and sympathetic to" the actual enclosure. I don't mean in any way to take away from the new iPad which is a fine looking machine and nothing really to complain about (besides price). I only say this to point out that the bull crap spewing from Sir Jony these days is so copious, you can smell it from across the pond.

And anyway, who talks like that. Every time he opens his mouth, i feel ashamed to let people see I'm using Apple products.

I suggest you look up the definition of concentric before calling out a designer with a world of knowledge in comparison to you. The sharpness of a curve is dictated by your radius. Concentricity is dictated by the center point of your circles. The 2 circles may very well share the same center, but the size of the inner circle is much smaller due to the thickness of the bezel. I can’t say for sure, so I’m not going to call him a liar.

Without actually seeing one in person, or knowing exactly where the center points lie, kind of hard to accuse him of lying.

 

[ApostolisApo]

Talking about perfection and such and coventiemtly ignoring that now even iPad has a camera bump...

 

[ctdonath]

Steve wanted a device that focused on finger input. The Pencil isn't a stylus by the definition used back then in 2007, because the Pencil is not (and likely never will be) your main form of input.

That was the brilliant insight making the iPhone/iPad happen. Much to the bafflement of most considering the issue, there _is_ a difference between mouse/stylus input vs touch input - and that makes all the difference.

 

[Justanotherfanboy]

I'm not going to comment on his skill as a designer

but whenever he speaks, holy crap. it's excessive hyperbolic buzzwords out the wazzooo. trying to break down and understand what he says is a nightmare as most of it generally just sounds like "I do good stuff" in fancy wording.

there's so much... fluff when he talks that it distracts from getting any real detail out of him. He's either a master at it, or maybe he's just one of those type whose not great at speaking his mind.

this quote:


Literally means nothing. there's no meaning here. it's roughly translated to "We like the look of rounded corners"

"is concentric Sympathetic to the actual encloser = We rounded the screen to match the case
"You feel it's authentic"... literally means "we think it looks good"
"it's a single clear product" ... means absolutely nothing.

I dunno: I’m not a designer so if I said it, it sounds a bit awkward... I heard:
“When you have a perfect rectangle kinda centered in the middle of something that is rectangular-ish, but clearly NOT a rectangle.. it is a subliminal reminder that there are two distinct elements- a screen & a casing. It’s not particularly jarring, as such, but obviously sub-optimal. If you can have the screen curvature perfectly match the case curvature... now it subliminally ceases to be a two part object, & instead becomes a one part object. You are simply holding a screen.”

So to me... “it’s a single clear product” means “a screen you do stuff on... rather than, a screen you can do stuff on- housed in a casing, with a clear orientation indicated by which side the home button is on”. “You feel it’s authentic” means “we’re not trying to do some tricks or make something flashy to distract you from this previous hardware limitation, we’re GENUINELY making it feel as close to simply holding a screen as possible, by making that the actuality of what is happening”.

I don’t get “we think it looks good” out of his statements. That feels like such a gross oversimplification, that’s not even the right word. Almost disingenuous, or at least dismissive of the work/thought put into bringing you a product that is simple, intuitive, & beautiful.

 

[zakarhino]

I'm not going to comment on his skill as a designer

but whenever he speaks, holy crap. it's excessive hyperbolic buzzwords out the wazzooo. trying to break down and understand what he says is a nightmare as most of it generally just sounds like "I do good stuff" in fancy wording.

there's so much... fluff when he talks that it distracts from getting any real detail out of him. He's either a master at it, or maybe he's just one of those type whose not great at speaking his mind.

this quote:


Literally means nothing. there's no meaning here. it's roughly translated to "We like the look of rounded corners"

"is concentric Sympathetic to the actual encloser = We rounded the screen to match the case
"You feel it's authentic"... literally means "we think it looks good"
"it's a single clear product" ... means absolutely nothing.

I agree he talks in hyperbole but I think I understand what he’s getting at: Apple products feel like every single component was custom designed for that device (which they are) rather than simply assembling factory-default components together to form a product. There’s a synergy between the industrial design, the technological components and the software.

 

[Zaft]

The way the pencil charges and snaps to the iPad is awesome. I think apple looked at the previous way of using the lightning port and thought “what were we thinking?”.