You should add the "/s" to the post.
How do people like Ive get to say such things with a straight face!
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Apple Design Chief Jony Ive Talks iPad Pro Design in New Interview
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You should add the "/s" to the post.
How do people like Ive get to say such things with a straight face!
First part was serious, second part a little snarky.
In reality in the workplace and elsewhere I see very few corded headphones used with cellphones. The substantial majority of folks I see are using wireless headphones / headsets of one form or another.
Jony Ive is so embarrassed by this piece of expensive crap that he couldn’t bother to speak for the demo video.
Ive and the other top execs at Apple who spew crap like this are all laughing on the way to the bank.
I’m glad I’m not the only one who noticed this. The corners don’t look concentric at all. It may be an optical illusion. I’ll have to see one in real life to be sure.
its been possible for quite a few years.
He also had the ability to artificially manage a curved corner through hardware design and software implementation. But selected square corners instead.
You have no clue what you’re talking about do you. This guy is proud and inspired by design. That’s why he makes the products, and has millions, and you’re in MacRumors to pay him, and just poop all over what he says.
“It’s a single clear product” means a lot actually. It means that it doesn’t look like it’s cludged together. A square display on a rounded case looks like the components designs don’t communicate, nor do curves that don’t match the enclosure. You’ll be surprised how hard that is to accomplish when you don’t have the option to buy crap off the shelves. It means that it’s not a Pontiac Aztec.
He does use exotic words. I rather that than a salesman using their jargon. “We’ve acquired 10 new logos” stuff or whatever.
How is the iPad flat when it has a bump sticking out of the bottom corner?
And overloading iMessage and FaceTime with 1784 buttons
Thhey achieved this feat of not changing things just because by:
-making round screen corners just because (maybe Jony Ive hates to see all the content in a photo?)
-making the damn thing thinner when this wasn’t necessary just because
-making the camera worse just because - sorry because they made it thinner
-not increasing battery life, which they absolutely could do, had they not made it thinner just because
Apologies for the off-topic, but if he wants to make something better, Ive should take another look at the MBP power adapter lineup - designing and selling that product on a stand alone basis without a cable to connect it to a MBP is an extraordinary design choice. What else will it be used for other than charging via a cable? Along with dongle-gate, an unmitigated fiasco.
Not a designer here, but it certainly seems true to me:
edit: I see this has been pointed out already
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Jony and Tim take in a baseball game. At the innings break, Tim gestures to an underling and two magical packages arrive, one for each of them. Jony observes it silently for what seems like an eternity, until Tim turns to him and asks if everything is alright.
Jony says, “There is beauty when something works and it works intuitively. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity. When something exceeds your ability to understand how it works, it sort of becomes magical.”
Tim nods, puts his hands together like he is praying, and then says, "It's a ***** hotdog Jony. Just eat it!"
Jony says, “There is beauty when something works and it works intuitively. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity. When something exceeds your ability to understand how it works, it sort of becomes magical.”
Tim nods, puts his hands together like he is praying, and then says, "It's a ***** hotdog Jony. Just eat it!"
“If you look at the iPad Pro, though, you can see how the radius, the curve in the corner of the display, is concentric with and sympathetic to the actual enclosure.”
... except it simply doesn’t look that way. As someone with a degree in design this is what irritates me the most about this new product. If the corners of the display were actually “concentric with and sympathetic to” the curves of the enclosure’s corners in appearance like they are on the X series iPhones, the design would be close to perfect. It’s because the bezels are still too big to make this work as well on the iPad as on the iPhone. Also, the Apple logo on the rear and the location of the buttons totally negate any desire to make the iPad not have any default orientation, like Ive claims to want. I guess that’s the end goal for when the enclosure will be buttonless at some point though, so I’ll give him that one.
... except it simply doesn’t look that way. As someone with a degree in design this is what irritates me the most about this new product. If the corners of the display were actually “concentric with and sympathetic to” the curves of the enclosure’s corners in appearance like they are on the X series iPhones, the design would be close to perfect. It’s because the bezels are still too big to make this work as well on the iPad as on the iPhone. Also, the Apple logo on the rear and the location of the buttons totally negate any desire to make the iPad not have any default orientation, like Ive claims to want. I guess that’s the end goal for when the enclosure will be buttonless at some point though, so I’ll give him that one.
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So it was you!I'm going to claim responsibility for that
it's tradition
its' nothing more than Marketing.
Yes he WAS under Steve jobs. He's now past his prime, has nothing original to add and the best place he can go is into retirement.
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My 2017 iPad Pro 12.9 256GB cost AU$1250. The Pencil was AU$120.
This year’s equivalent models: $1750 / $200.
Keep talking Mr Ive, it’s gonna take more than hyperbole to get my very real dollars.
This year’s equivalent models: $1750 / $200.
Keep talking Mr Ive, it’s gonna take more than hyperbole to get my very real dollars.
Don't you love how as the price of components keeps on decreasing, Apples prices 'magically' keep on increasing? Ripping off the customer: It Just Works.
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I know you can't comprehend this: BUT YOU'RE NOT THE ONLY PERSON ON THE PLANET.
Following Tuesday's event, Apple Design Chief Jony Ive did an interview with The Independent, where he shared some thoughts on Apple's new product lineup and what makes a device "appear magical."
Ive explained that the design of the iPad Pro is "so singular and integrated" that it stands out from "99 percent of other complex technology products."
Specifically, Ive pointed out the display of the device, which uses a subpixel anti-aliasing technique to produce rounded corners that flow into the sides of the screen smoothly and without distortion.
Ive said he finds traditional displays with square corners "disappointing" because it turns the display into a distinct component when assembled into a design without square corners.Ive said that one of Apple's goals with the iPad was to create a sense that the product is not oriented in a specific way. The new iPad Pro, says Ive, doesn't have an orientation because there's no Home button, speakers are all around the device, and Face ID works in landscape and portrait modes.
The simple flat edge of the iPad Pro is also an achievement, something Apple was able to implement when the engineering teams were able to pare down the thickness of the iPad Pro. Ive says Apple couldn't have attempted a straightforward edge detail like that when the products weren't as thin.
These seemingly simple changes are "the most difficult thing to do." Ive said Apple is most proud of the things that should be there but aren't. "It's an odd thing when you're most proud of those things which aren't there.
As for the second-generation Apple Pencil, the way that it snaps onto the side of the iPad Pro is an example of "a magical feeling." The new Apple Pencil connects to magnets built into the iPad Pro's enclosure, and when connected, it both pairs and charges.
Ive says that designing products like the Apple Pencil that introduce features no one knew they wanted until they debuted is a "fundamental part" of his job. He doesn't work with articulated problems and he says it's rare that new Apple designs come in response to a known problem.
Ive said when changing a well-known and loved product like the iPad, there's a need to not "fall into the trap of just making things different." It's important when changing things not to "make it different, but make it better."Ive's full interview, which goes into more depth about the design decisions made for the iPad Pro, can be read over at The Independent.
Article Link: Apple Design Chief Jony Ive Talks iPad Pro Design in New Interview
The device would've been perfect if the camera bulge did not exist. I don't know why despite Apple's obsession with thinness and symmetry, they still can't find a way to reduce or eliminate that unsightly aspect of their design language. It has been four years since it made an appearance on the iPhone 6 and 6 Plus, yet it's still there.
Apple Pencil 2 was easy to improve on the Apple Pencil 1 which was an appalling design with fiddly parts to get lost, and even the magnets not strong enough to hold it in place.
Because axing the ease of access to zillions of still very useful audio hardware that won’t go away anytime soon is “a feature.” Because valuing the simplicity of nearly-instant connectivity via cable is so caveman like.Bye 1870's invention!
What’s the design job here, really?
Ive’s real job seems to be producing hyperbole.
Ive’s real job seems to be producing hyperbole.
the pencil 2 not being backwards compatible-is a disappointment.
the pencil 1 cannot be used on 2018 pros-is a joke.
Functionally no change. Double tap to a custom option must surely be software driven on the Ipad.
the pencil 1 cannot be used on 2018 pros-is a joke.
Functionally no change. Double tap to a custom option must surely be software driven on the Ipad.