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Apple Design Chief Jony Ive Talks iPad Pro Design in New Interview
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Is it really that hard to appreciate someone trying to describe their passion and effort behind their work? I’m a designer myself and deal with this regularly.
Many of the posts in this thread prove it is...that is to appreciate the worlds top industrial designer and the passion behind the designs. If you can’t do, criticize.
I think he's quite gifted at claiming Dieter Ram's genius as his own. He's certainly gotten fabulously wealthy doing so.
Still needs to work on not sounding quite the pretentious a$$, though.
However, he does pronounce "aluminium" correctly (NOT the American/Canadian way) so there's that!
Yeah, it’s quite sad - but maybe just human nature. Perhaps a reaction to feeling inferior
There are plenty of great designers who simply don't get a mention. However, Ive is in the public gaze and some (probably very practical) people think that his comments are pretentious, silly and out of touch with reality. If the device works well, it doesn't matter to them if, for example, the corners of the LCD are square. The camera bump is more likely to be an issue to them, just because it doesn't sit properly on the table.
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Your message reveals some issues with Joni’s returnkey ergonomics, though
(never mind - they are mainstream)
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It can’t at all be the result of dissatisfaction from many of us feeling that many of Apple’s products went too far away from the old Apple “design so the user can shine“ towards “designs so the product can shine,” and therefore, all his platitudes come across as eye-rolling silly?
“Ive says that designing products like the Apple Pencil that introduce features no one knew they wanted until they debuted is a "fundamental part" of his job. He doesn't work with articulated problems and he says it's rare that new Apple designs come in response to a known problem.“
The stowaway feature that “no one knew they wanted” rather seems a feature everbody screamed for, but on one ever listened to.
The stowaway feature that “no one knew they wanted” rather seems a feature everbody screamed for, but on one ever listened to.
Honestly it was probably a LOT of us. it was one of those things that just kind of "Made sense"
use a magnet to hold the pencil in place. and use conductive charging to charge it. I felt like it was a no brainer. ESPECIALLY compared to the way they chose which to me looked asanine and very 'un-apple' like.
like yeah, the way they did it worked, But it was ridiculously simple and not very Apple like in design. Apple's known for OVER engineering designs to make them seem simplistic and natural. The previous charge method was anything but.
He said the exact same thing about the original iPad, that it had no orientation. He said it was impossible to hold it wrong. Unintentional self-parody?
You have a point there
It looked ok when I posted. However, I did accidentally close the window and then deleted all the text that I had typed in in the first place after I went back in.
No doubt about Ive’s design cred. He’s just not very good at talking. He knows it. We know it. But his boss just doesn’t get it.
And just to be clear, it’s not a criticism of Ive. Great artists talk through their work. Through sight, emotion, feeling. Not mere words. It’s why he opts for the safety of prerecorded speech. Never live. Of course, being the perfectionist he is, he edits and reworks it dilligently. Just like a product.
And all spontaneity is lost. His message becomes so tired and overworked it vanishes in a cloud of inauthentic puffery. He should talk less. His products say enough.
Don’t think it matters whether his boss “gets it or not”. His boss wont silence him. As noted he can say what he says and his products speak for themselves.
I think it's clear he hates the limelight.
But he is Apple's spiritual leader. So his boss requires him to show face because that's how publicly-traded corporate America works. On trust. On sight. Gotta get out there in front of the analysts and keep their confidence.
Jobs fulfilled that role because he deeply understood the value of design and could articulate it convincingly. More-so because he was an excellent sales guy as well.
Okay, but in the larger scheme of things what Ive is talking about is so trivial and contributes to the impression some people have that Apple too often emphasizes form over function, as illustrated by the continuing obsession with making things thinner and thinner and removing useful things that people value such as Magsafe. Plus Ive's language, frankly, just sounds like so much b.s.
Ive comes across more authentically in 1-1 convos in person. Lots of nonverbal cues.
Standing on stage (a global stage too - with all manner of opportunities for cultural dissonance and misunderstanding) is clearly not his thing.
I like listening to him because of all the words he tries to conjure up. Never heard the word sympathetic used in that context before.
People are going to freak at me for saying this. But I kind of wish there was a crossover touch screen laptop from Apple. I hate the iPad because I don't like iOS I'm a Mac guy through and through. But I would dearly love a tablet and pencil to wireframe and design website mockups with a pencil.
I don't want a separate device as it's not useful all that often. My Mac is where it's at. Just wish I could flip the screen and draw on it.
People are going to freak at me for saying this. But I kind of wish there was a crossover touch screen laptop from Apple. I hate the iPad because I don't like iOS I'm a Mac guy through and through. But I would dearly love a tablet and pencil to wireframe and design website mockups with a pencil.
I don't want a separate device as it's not useful all that often. My Mac is where it's at. Just wish I could flip the screen and draw on it.
Therefore, I think it is just about time for a new Book. Aspects to be covered:
1. Joni
2. Joni's iconic work
3. Joni's comments about his iconic work
4. An overview of the history of design at Apple
5. Joni's conclusions and revelations about Joni's comments on his work in the light of the history of design at Apple
To overcome dispersion of the reader's attention from the core subject (i.e. Joni) I would suggest:
6. EPILOGUE: Joni about Joni
Limited and numbered edition (signed by Joni)
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becaues it's meaningless, so people don't.
that's the point. A lot of the stuff he says is just... meaningless assortment of fancy designer words that in conjunction of eachother don't actually have any real meaning.
He's sort of trying to be "poetic" while marketing. it's ... well at least to me.. fake.
Apples standing today speaks for itself. Seems the team, not quite the same as when Jobs was CEO, understands what needs to be done, and how, to run the company.