Apple Design Chief Jony Ive to Speak at WIRED's 25th Anniversary Event in October

[TimmeyCook]

LOL. This isn't a feature. Nobody wants this. *Not* having a touch bar is a major selling point.

Nobody, who?

The Apple haters that hate everything that Apple does and they can't have it?

I hate to break it to you, but the professional video world has largely moved on from the Mac. I'm not even a video guy and I know this.

Sure thing, buddy.

Apple is doomed, nobody is buying MacBooks...

Oh wait... they are selling more MacBooks, while the PC industry decreases, specially in the >$1000 laptops, where NOBODY buys anything other than Apple.

The industry is moving TO THE Mac, like it or not.

 

[Sackofnickels]

It's time for this man to move on and for Apple to get fresh leadership. He truly seems to only be there to continue collecting millions of dollars to feed his expensive car collection.

I truly think his time has past. Not to be judgmental, but based on what Apple releases these days, not to mention the time it takes for them to release a new product. How much of a genius does it take to upgrade a processor, graphics, and ram? Or for that matter fix a design problem that gets elevated to class action status?

If Ives is such an asset, why is it taking so long for him to design a better or new Mac mini, Mac Pro, or MacBook Air?

How much design went into an iPhone SE that looks just like an iPhone 5?

 

[thepixelpusher]

Is that a joke?

And the SSD, where are the speeds?

The Mac gets 1062 on CPU and 99.46fps on OpenGL, the Razer gets 1052 on CPU and 119.29fps on OpenGL.

Where is that "killer", just by switching to Metal or using Windows OpenGL, it would achieve more performance on CPU and GPU as well.

On top of that, it's thiner, more battery life, better peripherals (bettery keyboard, better trackpad, better biometrics, beter TouchBar), etc.

On top of that, you can't run Final Cut Pro X on the Razer, you can on the MacBook, intersting if you are a videographer.

You can run Xcode on the MacBook, not on the Razer, if you are a programmer.

Etc. etc. etc.

For ports? The Razer doesn't have the same Thunderbolt 3.0 ports.

We're from 2 different worlds. You survive using a Playskool See'nSay Computer and I do business with a real machine that can handle 3D computer graphics and powerful video editing. So, when you grow up you can add to this discussion. Otherwise, you're still wet behind the ears computer-wise. You'd be laughed out of the projects I bid on. LOL!

 

[thepixelpusher]

Nobody, who?

The Apple haters that hate everything that Apple does and they can't have it?



Sure thing, buddy.

Apple is doomed, nobody is buying MacBooks...

Oh wait... they are selling more MacBooks, while the PC industry decreases, specially in the >$1000 laptops, where NOBODY buys anything other than Apple.

The industry is moving TO THE Mac, like it or not.

I would like it, but you are just plain wrong! The entertainment and content industry that I've known for over 30+ years is leaving the Mac's high priced equipment in droves. Apple could care less, they just sell more iPads and iPhones. Do yourself a favor, if you need a powerful computer forget the Mac. But, it sounds like you only need the Playskool version of computers anyway so you seem happy to pay more for less, and that's okay for you, but not for those bringing you entertainment.

 

[TimmeyCook]

I would like it, but you are just plain wrong! The entertainment and content industry that I've known for over 30+ years is leaving the Mac's high priced equipment in droves. Apple could care less, they just sell more iPads and iPhones. Do yourself a favor, if you need a powerful computer forget the Mac. But, it sounds like you only need the Playskool version of computers anyway so you seem happy to pay more for less, and that's okay for you, but not for those bringing you entertainment.

Facts and figures to back your claims?

We're from 2 different worlds. You survive using a Playskool See'nSay Computer and I do business with a real machine that can handle 3D computer graphics and powerful video editing. So, when you grow up you can add to this discussion. Otherwise, you're still wet behind the ears computer-wise. You'd be laughed out of the projects I bid on. LOL!

Ridiculous.

 

[Frank Dalton]

Nobody, who?

The Apple haters that hate everything that Apple does and they can't have it?

No, people who have been using Macs for decades. I still remember running System 7 on a PowerBook. Do you?

Apple is doomed, nobody is buying MacBooks...

Oh wait... they are selling more MacBooks, while the PC industry decreases, specially in the >$1000 laptops, where NOBODY buys anything other than Apple.

The industry is moving TO THE Mac, like it or not.

I didn’t say they weren’t moving units, I specifically addressed your claims about Final Cut Pro. The fact that the Starbucks crowd is buying MacBook Pros to update their Twitter status and write blog posts on Medium doesn’t mean video editing professionals are still doing so. They are moving on. Sorry if this is inconvenient to your world view but it’s the way it is.

 

[dysamoria]

Apple's never going to change till this clown and the current ringmaster as gone.

Not saying their products are bad, but there is no imagination anymore.
These people lack it.

I hope I'm around to see them go, fresh new blood come in and change things around.
Trouble is, I'm afraid new blood will never be allowed to do that as they will be molded into emotionless creatures before being given the helm in the future.

Oh how I wish for an exciting Apple.

I don't want exiting. Exciting is what Apple are doing wrong right now.

I want a workhorse prosumer desktop workstation that runs Mac OS without hacks or a design that is more about being expensive than sensible.

I want consistent UI interaction and ergonomics, not workarounds for bad hardware shapes and different interactions every time a new gimmick feature is introduced.

I want a focus on usability, not chat gimmicks.

I want a focus on stability, speed, & reliability, and serious attention to testing and bug elimination.

I want a GUI visual design that makes sense for the usage and isn't this low contrast, hard to read, tons of whitespace flat fad that should've never happened.

Excitement? Screw excitement.

 

[TimmeyCook]

I didn’t say they weren’t moving units, I specifically addressed your claims about Final Cut Pro. The fact that the Starbucks crowd is buying MacBook Pros to update their Twitter status and write blog posts on Medium doesn’t mean video editing professionals are still doing so. They are moving on. Sorry if this is inconvenient to your world view but it’s the way it is.

Prove it.

No, people who have been using Macs for decades. I still remember running System 7 on a PowerBook. Do you?

Who cares?

 

[Frank Dalton]

Prove it.

LOL. Walk into any serious video editing shop. This is reality.

Who cares?

I brought this up specifically to counter your “Apple hater” nonsense.

 

[TimmeyCook]

LOL. Walk into any serious video editing shop. This is reality.

LOL, I walked, they have macs there.

 

[Frank Dalton]

LOL, I walked, they have macs there.

Sure.

 

[TimmeyCook]

Sure.

Why, you don't believe in me, but you expect me to believe in you?

 

[Frank Dalton]

Why, you don't believe in me, but you expect me to believe in you?

Who cares? Keep telling yourself that Macs are huge in video production. It’s no skin off my back

 

[Piggie]

I don't want exiting. Exciting is what Apple are doing wrong right now.

Excitement? Screw excitement.

Really? Where as I'm missing it.

Apple to me is now a slow plodding monolith of a company that can't do anything exciting.
They are so big and cumbersome they need to only do safe changes, and updates for fear of criticism or profit.

I come from a time of 8-Bit machines, which was really exciting times.
New companies were taking giant risks all the time, each one putting their neck on the line to come out with something never before seen.

The Amiga probably being the best example.
These days no one on earth would put the time/money and risk into such a project.

Failing is fine, But Apple are too scared to fail.
I'd love to see constant new things coming, ok, some or much of it may not work, but hell at least roll with it.

Where's the Apple computer that's like a PC, with Nvidia Graphics.
Apple gaming Mac.
Apple games consoles?

Right now it's shave a little off here and there, remove some ports and upgrade the internals.

Then wait till some other company invents something, takes all the risks, then cherry pick it, and years later perhaps fit it into an Apple product.

Apple's about as exciting as a Grandfather in wheelchair moving slowly afraid to go too fast as he may tip over.

 

[thepixelpusher]

Thank! I’ve seen quite a few people post on here who work in film/tv post pro who say that Apple has already lost that market...

It’s interesting that although people have critiqued Apple since the year dot, it feels different this time - more and more pros are losing patience with them. They should be very worried about that.

Jobs has his weaknesses - I suspect we all know them. I think that Cook’s weakness is an over-reliance on numbers to drive product strategy.

I think it’s this tendency that produced the current MBP and that the iMac Pro was going to be the direct replacement for the Mac Pro.

The numbers probably told then that this made sense but they had almost lost track of exactly why professionals were buying their conputers and what for.

For them, I think that ‘pro’ started to mean ‘digital creative who works in an advertising agency and who needs to have a fancy machine to impress their clients’.

Not only film market, but it's starting to erode in advertising and illustration too.

 

[Roadstar]

Not only film market, but it's starting to erode in advertising and illustration too.

Many developers aren't too happy either. If you don't have iOS or macOS development to do, Linux or Windows 10 with Linux subsystem is starting to look quite enticing. Those doing .NET development most likely even weren't on the Mac in the first place.

 

[thepixelpusher]

No, people who have been using Macs for decades. I still remember running System 7 on a PowerBook. Do you?




I didn’t say they weren’t moving units, I specifically addressed your claims about Final Cut Pro. The fact that the Starbucks crowd is buying MacBook Pros to update their Twitter status and write blog posts on Medium doesn’t mean video editing professionals are still doing so. They are moving on. Sorry if this is inconvenient to your world view but it’s the way it is.

And just to add to your point. The Business Professionals add more money to the economy than the Starbucks blogging crowd.
[doublepost=1532911427][/doublepost]

LOL, I walked, they have macs there.

Sure, for the Graphic designers maybe.
[doublepost=1532911595][/doublepost]

Why, you don't believe in me, but you expect me to believe in you?

Believe in ARS Technica then. They are reputable.
https://arstechnica.com/gadgets/201...eds-to-acknowledge-the-pro-industry-and-fast/

 

[thepixelpusher]

They need to go on drug rehab at Apple with the terrible design decisions of late.

Not to mention engineering laptops that cannot take advantage of their processor's top speeds without overheating.

 

[TimmeyCook]

Believe in ARS Technica then. They are reputable.
https://arstechnica.com/gadgets/201...eds-to-acknowledge-the-pro-industry-and-fast/

LOL, a 2012 article based on "reports" of a few individuals. And they said they left FCP, not left Apple hardware.

Apple might have lost a few FCP7 users back then, but FCPX is a clear winner and grew much more than FCP7 could ever grew.

Not to mention engineering laptops that cannot take advantage of their processor's top speeds without overheating.

False.

 

[Naraxus]

lol, the MBP is the most connectable and interoperable laptop in the market.

lol so a proprietary Thunderbolt port (rather than usb) that pretty much no other company uses qualifies as being "The most connectable"? laughable

 

[thepixelpusher]

LOL, a 2012 article based on "reports" of a few individuals. And they said they left FCP, not left Apple hardware.

Apple might have lost a few FCP7 users back then, but FCPX is a clear winner and grew much more than FCP7 could ever grew.



False.

It was all part of the same reason. Hardware/software was lacking. So now do you believe that Pro's in editing left to use premiere on WinPCs? It's true. but now others are wondering if they'll do the same thing. Throttlegate will turn in to laptop Deadgate. Constant higher temps will force an early grave for those i9 Apple laptop users. Throttlegate should be a wake-up call for Jony Ives, but I doubt it. Just as I doubt the next Apple MacPro will be versatile like on the PC hardware side. Ives isn't capable of thinking practically.

 

[Frank Dalton]

...but FCPX is a clear winner...

LOL. No.

 

[Superhappytree]

That, my friend, is exactly why we're stepping into problematic product redesigns, like the 2016 MacBook "Pro". Ive designs picture-perfect items to be displayed in a museum, not products for users to actually use and love.

Connectivity and interoperability be damned, and with this insufficient heatsink, the chipsets won't make it through a year or two.

Tim is not a product person and cannot keep Ive's vain preciosity in check like Steve used to.

You’re exactly right with your last sentence. What we’re seeing now is the result of Jony having too much freedom, power, and control with no one like Jobs to keep him in check and tell him that some of his designs suck. Like you say; Cook isn’t a product guy so he just gives free reign to Jony because of his previous track record without realising that it was his combo with Steve that made all the difference. Cook has put his trust in the hardware and software teams to just get on and do their thing with no tweaks being made from him as he isn’t a product guy which is the reason why they have both haven’t been as good, no one like Jobs to say what’s good or bad. What we get can be seen as sloppy and has you questioning the end product more than anything. It’s similar to having a missing band member who would change the entire structure of a song because of those small changes he would make to that song that makes it so much better. With him no longer there though you get a “meh” reaction to their products, or even worse than that; utter frustration which has been the case recently and has become more common over time.

 

[thepixelpusher]

You’re exactly right with your last sentence. What we’re seeing now is the result of Jony having too much freedom, power, and control with no one like Jobs to keep him in check and tell him that some of his designs suck. Like you say; Cook isn’t a product guy so he just gives free reign to Jony because of his previous track record without realising that it was his combo with Steve that made all the difference. Cook has put his trust in the hardware and software teams to just get on and do their thing with no tweaks being made from him as he isn’t a product guy which is the reason why they have both haven’t been as good, no one like Jobs to say what’s good or bad. What we get can be seen as sloppy and has you questioning the end product more than anything. It’s similar to having a missing band member who would change the entire structure of a song because of those small changes he would make to that song that makes it so much better. With him no longer there though you get a “meh” reaction to their products, or even worse than that; utter frustration which has been the case recently and has become more common over time.

Well said!
[doublepost=1532936500][/doublepost]After 3 years or so you'd want to clean the dust out of your computer cooling fans and with Apple you can't do that, leading to a computers premature death.

 

[TimmeyCook]

It was all part of the same reason. Hardware/software was lacking. So now do you believe that Pro's in editing left to use premiere on WinPCs? It's true. but now others are wondering if they'll do the same thing. Throttlegate will turn in to laptop Deadgate. Constant higher temps will force an early grave for those i9 Apple laptop users. Throttlegate should be a wake-up call for Jony Ives, but I doubt it. Just as I doubt the next Apple MacPro will be versatile like on the PC hardware side. Ives isn't capable of thinking practically.

Lol, desperate.
[doublepost=1532941027][/doublepost]

LOL. No.

Wow, nice proof you have there.

Sorry boy, but FCPX is the choice of professionals right now.