Apple Discontinues iPod Nano and iPod Shuffle

Discussion in ' News Discussion' started by MacRumors, Jul 27, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today removed the iPod nano and iPod shuffle from its website and online store around the world, and it has since confirmed the iconic portable media players have been discontinued. Apple continues to sell the iPod touch with updated pricing and storage, including a 32GB model for $199 and 128GB model for $299.


    For now, it appears the iPod nano and iPod shuffle are still available to purchase at many Apple Stores and other resellers, but that likely won't be the case for too much longer. In the United States, the latest iPod nano started at $149 with 16GB of storage, while the iPod shuffle cost $49 with 2GB of storage.

    Beyond new colors and storage capacities, Apple had last updated the iPod nano in October 2012 and the iPod shuffle in September 2010. Apple last updated the iPod touch in July 2015 with an A8 chip and an 8-megapixel rear camera.

    Apple introduced the iPod shuffle in January 2005, followed by the iPod nano in September 2005. In total, there were seven generations of the iPod nano, and four generations of the iPod shuffle.


    iPod sales had been declining for several years. Apple reported 2.6 million iPods sold in the fourth quarter of 2014. Since then, Apple has grouped iPod sales under its "Other Products" category in earnings results. iPod sales peaked at 54.8 million in 2008, compared to 14.3 million in 2014.

    The success of the iPod, first introduced in 2001 by the late Steve Jobs, helped Apple reestablish itself as one of the world's most successful technology companies at the turn of the millenium. But, after the iPhone launched in 2007, the iPod nano and iPod shuffle became increasingly niche products.

    Update: "Today, we are simplifying our iPod lineup with two models of iPod touch, now with double the capacity starting at just $199, and we are discontinuing the iPod shuffle and iPod nano," an Apple spokesperson told Business Insider.

    Article Link: Apple Discontinues iPod Nano and iPod Shuffle
  2. TrenttonY macrumors 6502a

    Nov 14, 2012
  3. profets macrumors 68040

    Mar 18, 2009
    The times are a changing... though 2+ years since incompatibility with Music, I'm surprised they didn't do it sooner.
  4. Appleaker macrumors 68000

    Jun 13, 2016
    This is a historic occasion. I hope the iPod Touch stays around and gets refreshed.
  5. TSE macrumors 68030

    Jun 25, 2007
    St. Paul, Minnesota
    Rest in peace iPod. Played a huge role in the early 2000's Apple, and was the first sign of Apple not being a computer company, but a consumer electronics one.
  6. oneMadRssn macrumors 68040


    Sep 8, 2011
    Boston, MA
  7. LordQ macrumors 68040


    Sep 22, 2012
    My iPod Shuffle died yesterday, coincidence? :O
  8. Sunny1990, Jul 27, 2017
    Last edited: Jul 27, 2017

    Sunny1990 macrumors 68000


    Feb 13, 2015
    Goodbay! iPod nano. it was truly a great device of its time.
  9. macduke, Jul 27, 2017
    Last edited: Jul 27, 2017

    macduke macrumors 604


    Jun 27, 2007
    Central U.S.
    I wasn't an Apple user back when the Nano launched, but I remember it was the first Apple product that seriously impressed me and made me want to get Apple Stuff. RIP Nano!

    Edit: Remember when analysts were all worried that the iPhone would cannibalize iPod sales? And Steve Jobs said "If you don't cannibalize yourself, someone else will."
  10. haruhiko macrumors 68040


    Sep 29, 2009
  11. zakool21 macrumors newbie

    Aug 15, 2010
    They were basically giving them away through the iPod replacement program. It's clear there was limited market for them ever since larger-capacity iPhones became commonplace.
  12. markfc macrumors 6502a


    Sep 18, 2006
    Prestatyn, Wales, UK
    Having just upgraded my 60GB iPod Video to a 256GB SD I really wish Apple would release a new iPod with click wheel.

    Super thin, Flash Storage, Small Screen, Click Wheel, Bluetooth and Lightning Connector.

    Make it see through and call it the iPod Glass.
  13. DakotaGuy macrumors 68040


    Jan 14, 2002
    South Dakota, USA
    I still really like my 7th generation nano. It is perfect for exercise or using as a player for my vehicle. I see why they did it, but it's still sad to see it gone.
  14. InuNacho macrumors 65816


    Apr 24, 2008
    In that one place
    I wish they had kept the last clickwheel Nano with the camera instead of making an iPod Touch Mini.
    Shame Apple's product line is being trimmed down to practically nothing. Times were exciting when they had all kinds of quirky little things targeted towards different audiences.
  15. Stridder44 macrumors 68040


    Mar 24, 2003
    Damn, I actually really dig the iPad Shuffle. It's very handy when running or at the gym. I'd say the Apple Watch would fill the roll, but if you're like my girlfriend who doesn't have an iPhone but still likes the portability aspect, the iPod Shuffle is the perfect little design.
  16. markfc macrumors 6502a


    Sep 18, 2006
    Prestatyn, Wales, UK
    I'll settle for a virtual click wheel skin for the iPhone Music App though....
  17. imola.zhp macrumors 6502


    Jun 1, 2010
    Mud Island (Memphis), TN
    Not surprised, I had a few different nano's back in the day, great little devices, very light.
  18. jerry16, Jul 27, 2017
    Last edited: Jul 27, 2017

    jerry16 macrumors regular


    Sep 12, 2016
    across the universe
    Fell in love with Macs in grade school then my first Apple purchase was the iPod photo (or something like that - it was the first iPod w/ a color screen). Have been hooked since. Sad day.. just another step towards discontinuing iPods all together.
  19. recoil80 macrumors 68000

    Jul 16, 2014
    I have two iPod Shuffle at home, last time I used one of those was at the beach (I don't like using smartphones there).
    I was surprise they still sold them actually
  20. ck2875 macrumors 6502a


    Mar 25, 2009
    Hypothesis: It was easier just to discontinue them than to figure out which shade of "Space Gray" to use in a refresh.
  21. z970mp macrumors 6502


    Jun 2, 2017
    Good Ol' US Of A
  22. LIVEFRMNYC macrumors 603

    Oct 27, 2009
  23. DotCom2 macrumors 68030

    Feb 22, 2009
    Good thing I saw this.
    Just ordered another one in case mine goes Kaput!
    I love these little guys for the gym.
    Sorry to see them go.
  24. UnionVGF macrumors 6502


    Oct 4, 2013
    Shuffle was/is best iPod ever. They need something same size with bluetooth and that's it. it would be perfect for the gym. I use my Apple Watch now though.
  25. stan1028 macrumors member


    Oct 12, 2011
    I think that both the iPod models that which is really portable, being replaced by the Apple Watch. (And of course the iPhone)

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