But if you do go to other places, you'll see that 99% of people will buy Dell's LCDs. (I know that 100% of Ontario's institutions buy Dell. York, Mcmaster, UofT, etc etc) Now if Apple wants that 1% marketshare, then good for them.
Problem solved. Apple isn't trying to sell a Cinema Display to every person who's looking to buy a monitor for a computer. They're quite content with catering to the small number of high-end customers who choose to buy the monitors they make. As pointed out, they quite deliberately dropped consumer-grade displays years ago.
I dont care for dell products but I think that says that apple is not getting as many people to buy their screens as they could. They are losing sales from their own fans, why is that if not for price and features?
It's not about volume. Any company can achieve greater market share by lowering prices on any product. Skippy could probably launch a whole line of condiments and nut-based products to make more money--and yet, here they are, still making peanut butter and not much else. They seem to be doing well enough.
What Apple should do is make available a line of professional and then a line of consumer monitors, to rival makers like Gateway and Dell.
And make little to no money, barely denting the marketplace? What would consumer displays get them? It wouldn't drive people to buy more Macs, it certainly wouldn't generate a profit (they'd have to suffer the same razor-thin margins as Dell, and a fraction of the volume), and it doesn't matter in the least to most people. Does the average person care that they have a Panasonic DVD player and a Toshiba TV? Of course not. Why would they care if they had an Apple computer and a Dell monitor?
The number of people with an obsessive desire to match and no willingness to pay for that coordination is far smaller than the current Cinema Display market. And not only is it smaller, but it has no profit potential even on the per-unit basis.
And they're also very long in the tooth (introduced 3 years ago) and lack features now standard in other monitors.
They've been updated in that same period with new panels. Why redesign a classic? My Kitchenaid Pro HD stand mixer looks roughly the same as my 1970s-vintage one (the internals are different, just like the ACD). Lots of other companies redesign their models every year. They don't have the loyalty of customers or the refined, classic design, so they need gimmicks to attract customers. If you have a trusted, stylish product, you don't need to mess with it, and you don't need to dominate the market with it.
The mixer I have is a professional model with an abysmally small market share in the world of stand mixers. But those of us who buy them wouldn't buy anything else.