After Apple rolls out some future iPhone which they decide should be made out of used razor blades...
"
We decided early on that regularly turning over human blood supplies is much healthier than reusing the same old blood. So we never considered any option other than using razor blades. Not only does every use of the iPhone help each user produce a brand new volume of blood, but it is also a perfect way to recycle old, used razor blades instead of them ending up in landfills. Fresher blood supplies and saving the earth is always in our thinking."
In short,
whatever ANY company is selling now always has some great spin to try to make it seem as perfect for it's prospective buyers as it can be. Remember this...
Coca-cola believed in that change for it's customers so much they promoted it as "so much better" in a massive campaign to sell the change to a best-selling formula that had sold very well from the beginning. The corporate marketing always thoroughly believes (and thus spins) whatever the corporation has decided to sell. If customers refuse to buy in sufficient numbers, the corporation learns it's lesson, maybe switches back and then the corporation marketing switches back too.
Do a search for retro cigarette advertising to find pitches like XX,XXX physicians endorse smoking...
...or even babies pitching cigs...
Watch lawyer commercials now for pharmaceuticals lawsuits. Then hop back in time 5-10-15 years and watch commercials selling those very same pharmaceuticals. Or watch new pharma ads now, knowing that in 5-10-15 years, some of them will have lawyer ads suing the pharma company for those very same drugs.
Stuff like Asbestos was once aggressively marketed as a magical, miracle product. At the extremes, consider this example...
Note that I'm certainly not equating Face ID to New Coke or cigarettes or Asbestos... just that the role of marketing is to put a positive spin on
ANYTHING a company decides to push now.
Recall how Apple marketing would ridicule bigger-screen phones BEFORE Apple rolled out bigger-screen iPhones. What changed there?
Touch ID was THE main reason to upgrade to a prior generation iPhone... but no longer important since this model opted to leave it out.
Just normal corporate marketing messaging. Don't you "feel over-smoked" by refusing to buy what is for sale now. Just buy it. Us corporate strangers that have never met you know what is best for you. Resistance is futile.