He's just trying to cause a dip in the stock price so that those who want to buy in at this price can.Is that analyst on crack or something? Giving people the chance to experience Apple TV+ for free for a year will return in greater profits.
If it’s only Apples exclusive content on the service it will be a tough sell... but won’t there be all the other series and movies that you can find on other streaming services?For the next 12 months the service isn't worth $1.99 a month with the content.
Maybe next year they can be worth $4.99
This was a smart move by Apple. If their content is indeed great, people will have time to get used to it and eventually keep it in the long run.
I am hoping Apple at some point creates a master subscription plan that includes all their services and iCloud storage at a fair price for individuals and families. That might entice me into jumping into other services that at this point I don't care about it.
This makes a lot of sense.He's just trying to cause a dip in the stock price so that those who want to buy in at this price can.
Market manipulation.
Just send my tax refund to Apple, please.Why is this awkward? the public side of the firm is different to the private and advisory side of the firm.
But yes, there are thousands of analysts and associates and Vice Presidents.
How is this an accounting trick? I’m assuming Apple already treats some portion of hardware revenue as services. I mean if Apple broke out the components of the price of an iPhone surely some of that would go to software and services.
Totally agree with the Bundle idea..THIS.
I pay currently:
$9.99 iCloud Family Storage
$10.71 AppleCare+ My iPhone
$10.71 AppleCare+ Wife iPhone
$16.08 Apple Music
$10.71 Apple News
And I will get Appletv+ for another $4.99 plus tax. I will never get Apple Arcade but that would be another charge.
Even if you don't cut the price that much can you at least bundle it into one charge? It's getting ridiculous.
I'm going to be it is when you "activate" the service online somewhere. But I really don't know either. Will find out in October.If I buy the new iPhone 11, does the free year start now or when the service starts in October?
Interesting - good to see is Apple jumping on this before the market start selling off - you would think the 'expert' analysts would know how are they handling
While I do think what he's saying is a bit of a stretch, what he's proposing has nothing to do with not being clued in to the power of the ecosystem, as you're suggesting.That analyst is clueless. He has no idea how powerful, how entrapping and addicting the Apple Ecosystem is. Once Apple customers get sucked into the Apple Ecosystem, it's very difficult to bail out. And often it starts with a Free Trial. Remember all the clueless analysts that said Apple Music would fail? That it would never ever compete or catch up to Spotify etc? LOL
Apple Music also started with free trials.
Bold statement for someone that, I assume, has not seen a single offering from the serviceFor the next 12 months the service isn't worth $1.99 a month with the content.
Maybe next year they can be worth $4.99
not 'lose' money, but not make as much money.People pay +$1000 for a phone and they give them a $60 tv package and are going to lose money? This analyst is a fkin clown.
While I do think what he's saying is a bit of a stretch, what he's proposing has nothing to do with not being clued in to the power of the ecosystem, as you're suggesting.
He's essentially saying that Apple's margin on products sold has effectively decreased. As now, paying $1,000 for an iPhone doesn't just get you an iPhone, like in previous years. It also gets you a $60 'credit' towards the Apple TV+ service. So basically, the iPhone gets a $60 price cut.
Given that iPhone is a major portion of Apple's revenue, that $60 price cut is significant and will materially decrease Apple's accounting profitability going forward.
They make $0 from Apple TV+ today and much of the money spent on it has already been spent. Apple has PLENTY of money to offer a free service for 12 months WITH the purchase of another Apple product.not 'lose' money, but not make as much money.
we don't know that he did or not. You're right, but apparently the assumption he's making is that the quantum of new subscriptions will be small compared to the $60 discount charge on every single iPhone and Apple TV sold.Except under ASC 606 you have to estimate how much revenue you believe you’ll get in the years after the free service expires from customers who will continue. That plays a big part in the accounting that this analyst isn’t taking into consideration.