ONly for so long
But what happens when Apple has told all of the best suppliers to get lost because they are still trying to sell some of their own products. Thus Apple ends up with second & then 3rd qyakuty suppliers. How can they then have a better quality product?
It's true in a sense, but both sides are not equally in need of the other.
From the perspective of Apple, it is relatively easy to find companies that ultimately can supply them with the part they need. If its not Samsung, they can find someone else relatively easily.
However the problem for the suppliers is that ultimately they need companies that can convince the customers to buy the product, and it is very hard to find a company that can promise big sale numbers like Apple can. At least, it is way harder for a supplier to find a client like Apple than it is for Apple to find a supplier that fit his need.
I mean, ultimately one of the the most "precious" thing for a company to have in the industry is what Apple have : a big loyal and satisfied consumer base that is willing to pay a bit more for quality.
But what happens when Apple has told all of the best suppliers to get lost because they are still trying to sell some of their own products. Thus Apple ends up with second & then 3rd qyakuty suppliers. How can they then have a better quality product?