You're presuming Apple pays anywhere near retail prices when they buy in volume.
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Apple Drops Prices on High-End Storage Upgrades for iMac, iMac Pro, MacBook Pro, Mac mini, and Mac Pro
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We're really talking about the iMac - which is the only Mac that still has spinning rust in the base models, and consequently has internal SATA and space to mount a drive.
AFAIK the standard M.2. slots in PCs can usually take either NVMe or SATA sticks, but I'm sure Apple's proprietary socket "fixes" that, especially in T2 machines.
256GB for $100?
I put two 500gb SSDs in my hackintosh for less than $90 each.
Apple tax is for suckers.
I put two 500gb SSDs in my hackintosh for less than $90 each.
Apple tax is for suckers.
Those prices are still way too expensive. You can get a 1TB NVMe drive for around $100 these days and those prices are going to continue to drop. I realize there will always be an Apple tax here but those prices are still ridiculous. Maybe cut them by another 50% and I might think they're reasonable.
Same here. 2TB. Just lost $400
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Agreed. It’s their newest model. I am 29 days out.
I'm 19 days out from when I placed my i9 order... will still email my Apple Biz rep to see if they can refund me the difference. My machine is now fully configured software wise & I'm 5 days out from starting work on a TV series... too close to the wire for a replacement machine, I figure.
No business can sell anything with zero markup and not lose their shirt. Apple needs to pay for shipping, labor to assemble, engineering, test and validation, support and warranty (OEMs usually sell without warranty). Then the retailer needs to take their cut on that for rent, "free" shipping, credit card fees and fraud, theft, returns, labor, power bill.
Amazon has, on a whole, gross margins of 40% and net profit of 5%. That means they need to mark up 35% just to break even.
Go run a business yourself and see how many little things add up.
No it's not.
It's for Apple's profit and overhead that fund a huge number of internal expenses that all large tech corporations incur, and most whine-n-moaners take for granted.
I told you I misunderstood you, and why. I’m not a mind reader. Given Williams’s interest and involvement in product development, I think it makes sense for design to report to COO, rather than CEO. But design, product development and even operations isn’t where pricing strategy and product price points are decided.
You’re seeing linkage where none exists. The new low end Touch Bar Macs have easily been in development for maybe eight months to a year, the Mac Pro has been in development for more than two years, Ive’s departure has been in the works for probably at least that long. MacBook Air and Mac mini refreshes also kicked off in 2017, almost certainly. It’s no secret that Apple has been paying more attention to the Mac over the last two years.
NAND prices that have been falling for more at least six to nine months are the reason your seeing price cuts for higher-end SSD configs. Zero to do with Ive or updated Macs or a sudden epiphany that prices are too high. NAND costs have come down, and as a result Apple cut SSD prices, and for the second time this year. It’s a pretty simple and obvious explanation. If you want to read in some greater meaning, feel free, but I disagree.
My saying “Also, I don’t know why you choose to believe all that crap that’s been written about Ive, but ok” is hardly what I’d call aggressive, but ok. And that saying applies very well to closely held secrets, and has nothing to do with news, or reporting. The point is, people on the inside don’t talk. Anonymous sources know nothing of the inside workings of Apple. Tripp Mickle is a hack, and the Wall Street Journal has lost the respect of many since it became a click-bait laden Murdoch rag.
Read the article again:
"The ultra high-end 4TB SSD upgrade for the MacBook Pro has dropped by $1400."
It's the 4TB upgrade that used to be $2800.
You aren't getting high quality NAND with a top notch controller for $100.
what M2/PCIe SSD's did you get for $90? I would love to pick some up if they are $90 for 500gbs!
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Thank god someone said it. I know apple charges a bit too much for their drives, but the drives they put in their machine are top end drives that are built to get beat and give you full throughput for the life of your machine versus these cheap 2.5/M2/PCIe SSD's that can barely hit their peak throughput let alone a decent sustained throughput without heating up or dying.
Apple Retail Store Purchase Policies (https://www.apple.com/legal/sales-support/sales-policies/retail_us.html)
Pricing and Price Reductions/Corrections
(...)
Should Apple reduce its price on any Apple-branded product within 14 calendar days from the date you receive your product, feel free to visit an Apple Retail Store or contact the Apple Contact Center at 1-800-676-2775 to request a refund or credit of the difference between the price you were charged and the current selling price. To receive the refund or credit you must contact Apple within 14 calendar days of the price change. Please note that this excludes limited-time price reductions, such as those that occur during special sales events, such as Black Friday or Cyber Monday.
(...)
Pricing and Price Reductions/Corrections
(...)
Should Apple reduce its price on any Apple-branded product within 14 calendar days from the date you receive your product, feel free to visit an Apple Retail Store or contact the Apple Contact Center at 1-800-676-2775 to request a refund or credit of the difference between the price you were charged and the current selling price. To receive the refund or credit you must contact Apple within 14 calendar days of the price change. Please note that this excludes limited-time price reductions, such as those that occur during special sales events, such as Black Friday or Cyber Monday.
(...)
If you chose the most expensive Macbook Pro 15 inch, how much did the 4 TB upgrade option used to cost?
Alongside a refresh of the MacBook Air and MacBook Pro this morning, Apple has also dropped the price on high-end storage upgrades across the Mac lineup. This includes the iMac, iMac Pro, MacBook Pro, Mac mini, and even the soon-to-be-discontinued Mac Pro.
For the most part, 1TB SSD upgrades have dropped by $200 on the iMac, MacBook Pro, and Mac mini; and 2TB SSD upgrades have dropped by $400 on the Mac mini and MacBook Pro. The ultra high-end 4TB SSD upgrade for the MacBook Pro has dropped by $1400.
For the iMac Pro, 2TB SSD upgrades have been marked down by $200, while the 4TB SSD upgrade has dropped by $1200.
The updates continue into the old Mac Pro as well, with the 1TB upgrade dropping by $200. Apple has also removed the 64GB RAM option for the Mac Pro from its store, and made this model only available in 16GB and 32GB options.
Head to Apple.com to see more of the changes to high-end upgrades on the Mac.
Article Link: Apple Drops Prices on High-End Storage Upgrades for iMac, iMac Pro, MacBook Pro, Mac mini, and Mac Pro
A step in the right direction!
Well, you can always read four posts previous to yours. You may be entitled to receive a refund or credit.
I guess all the criticism and bad press has finally gotten through to Tim and he felt he needed to act.
Vote with your wallet and voice your complaints and even the biggest corporation will eventually have to listen. The squeaky wheel gets the grease. Never let the 'Apple Defense League' members here at MacRumors tell you otherwise.
Vote with your wallet and voice your complaints and even the biggest corporation will eventually have to listen. The squeaky wheel gets the grease. Never let the 'Apple Defense League' members here at MacRumors tell you otherwise.