Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Customers just want Apple to price their SSD's to market value and not over inflate the prices.

Market value meaning what other PC manufacturers charge for a similar performance SSD upgrade?

Or...the price of an SSD on Amazon/Newegg?
[doublepost=1562692262][/doublepost]
I despise the Fusion drives.

The simple truth is it's not necessary for them to exist. Flash memory is cheap enough now that Apple can provide these storage amounts with pure SSD and still make decent profit on it.

But the complainers don't think Apple's decent profit is reasonable.
 
And why would they remove Fusion Drives? I agree that they should never come as the default option. But NVMe/PCI-Express SSD's are expensive when it comes to price per GB/TB.

So why not* use slower/cheaper SSD in the entry level models? 1TB SATA SSDs seem to be around $100 now. No, they're not the same as the NVMe/MLC/super-bongo-whizz that Apple uses but they're still a lot faster than spinning rust and are likely to give better all-round performance (and lower heat/power/noise) than a hard drive + ridiculously small (but fast) SSD cache.

Everybody focusses on the peak transfer rate but, unless you're working with huge files, the reduced 'seek time' etc. is probably more significant in reducing boot/load time etc. and the cheapest SSD has a seek time an order of magnitude lower than spinning rust.

Not suggesting they drop the super-fast SSDs on the higher end models, but a 512 or 1TB SATA SSD would be perfect for a base iMac.
 
  • Like
Reactions: Yvan256
Good move from Apple. I received my iMac last Saturday. My 64Gb OWC memory was € 650,- cheaper than Apple.
 
I really hope these price cuts carry over to the Mac Pro which I intend ordering day one. Reducing the Apple tax a bit would really help, given the overall cost of the thing. I'm still hoping that, come the actual release, the price of the base model might have come down bit – y'know, in line with reality?
 
I am a little bit irritated that they dropped the price of the 2TB SSD by $400 just a few months after launching the new iMac, which I bought at launch. Can't remember the last time that ever happened.
 
Never fails! Received my new 2019 rMBP with 2 Tbyte SSD on 6/17. The SSD upgrade cost me $400 more than it would today.:rolleyes:
 
  • Like
Reactions: ImaxGuy
So why not* use slower/cheaper SSD in the entry level models? 1TB SATA SSDs seem to be around $100 now. No, they're not the same as the NVMe/MLC/super-bongo-whizz that Apple uses but they're still a lot faster than spinning rust and are likely to give better all-round performance (and lower heat/power/noise) than a hard drive + ridiculously small (but fast) SSD cache.

Everybody focusses on the peak transfer rate but, unless you're working with huge files, the reduced 'seek time' etc. is probably more significant in reducing boot/load time etc. and the cheapest SSD has a seek time an order of magnitude lower than spinning rust.

Not suggesting they drop the super-fast SSDs on the higher end models, but a 512 or 1TB SATA SSD would be perfect for a base iMac.

I think that's a terrific idea. But suspect that *might* require a different logic board, complicating matters - for the present.
 
That’s what I said in the first comment.

After reading that report describing how Ive missed meetings, worked outside of Apple and how couldn’t provide feedback when designers needed it on the iPhone X, it looks as at best the designs were “approved” but were not his direct creation. He basically retired some time ago.
Oh ok, when you talked about Ive leaving and person “A” taking over his role, then person “B” taking over person “A” ’s role, then said “And one of them came up with the idea to cut prices” I thought you were still talking about designers.

Apple re-aligns prices on memory and storage occasionally; there were already some drops awhile ago on those same higher SSD capacities. NAND has been dropping for quite some time, and we can assume Apple has a new lower cost basis that they see as continuing, based on price forecasts and long term supply contracts.

Pricing decisions are typically made by marketing/product management and folks in the finance department. They take many factors into account. No one just wakes up one day and says, let’s drop prices.

Also, I don’t know why you choose to believe all that crap that’s been written about Ive, but ok. As they say, those who talk don’t know, and those that know don’t talk.
 
  • Like
Reactions: citysnaps
Never fails! Received my new 2019 rMBP with 2 Tbyte SSD on 6/17. The SSD upgrade cost me $400 more than it would today.:rolleyes:
Sometimes they’ll make an adjustment even though it’s past the return period; won’t hurt to check. If you have a store close that might be better than trying by phone.
 
Well crap! I wish they would at least offer a gift card or something to those of us who paid the full prices just a few months ago. Really irritating.
 



Alongside a refresh of the MacBook Air and MacBook Pro this morning, Apple has also dropped the price on high-end storage upgrades across the Mac lineup. This includes the iMac, iMac Pro, MacBook Pro, Mac mini, and even the soon-to-be-discontinued Mac Pro.

imac-upgrade-changes-2019.jpg

For the most part, 1TB SSD upgrades have dropped by $200 on the iMac, MacBook Pro, and Mac mini; and 2TB SSD upgrades have dropped by $400 on the Mac mini and MacBook Pro. The ultra high-end 4TB SSD upgrade for the MacBook Pro has dropped by $1400.

For the iMac Pro, 2TB SSD upgrades have been marked down by $200, while the 4TB SSD upgrade has dropped by $1200.

The updates continue into the old Mac Pro as well, with the 1TB upgrade dropping by $200. Apple has also removed the 64GB RAM option for the Mac Pro from its store, and made this model only available in 16GB and 32GB options.

Head to Apple.com to see more of the changes to high-end upgrades on the Mac.

Article Link: Apple Drops Prices on High-End Storage Upgrades for iMac, iMac Pro, MacBook Pro, Mac mini, and Mac Pro

This article is extremely wrong. I just checked. The price didn’t drop by $1400, it IS $1400. Wow MacRumors. Wow.
 
Great, now drop the ridiculous price of your memory upgrades. When I can get 4x64gb LRDIMM 2666 mHz modules from Crucial for just a little over $1500, asking $5200 for basically the same memory upgrade seems a little silly to me, even when factoring in having to take the "non-user-serviceable" machine apart to do it. Even when paying a professional to do the upgrade for me, I would still save roughly $3000...
 
Sometimes they’ll make an adjustment even though it’s past the return period; won’t hurt to check. If you have a store close that might be better than trying by phone.

I'm on hold with Apple now. They told me that they should be able to process as a return and re-buy even though I'm 5 days past the 14 day return period. I told them to look in my profile to see how much I spend. Stay tuned.
 
Oh ok, when you talked about Ive leaving and person “A” taking over his role, then person “B” taking over person “A” ’s role, then said “And one of them came up with the idea to cut prices” I thought you were still talking about designers.

Of course I wasn’t talking about just designers. For example Jeff Williams, Jony Ive’s successor isn’t a designer.

Pricing decisions are typically made by marketing/product management and folks in the finance department. They take many factors into account. No one just wakes up one day and says, let’s drop prices.

Considering other news in recent days, updated Macs, talks about redesigned keyboard, I’m inclined to think that price cut is not just a coincidence. Something is changing at Apple.

Also, I don’t know why you choose to believe all that crap that’s been written about Ive, but ok. As they say, those who talk don’t know, and those that know don’t talk.
I don’t know why you’re so aggressive. I see no reason for such reaction.
That saying is just a saying. If it was literally true then there would be no real news in the world because “those that know don’t talk”. It’s your right to believe or not believe some sources. I believe something like Wall Street Journal and I don’t think there’s some evil conspiracy to blacken Jony after he left the company.
 
I'm on hold with Apple now. They told me that they should be able to process as a return and re-buy even though I'm 5 days past the 14 day return period. I told them to look in my profile to see how much I spend. Stay tuned.

Finally spoke to a manager in online apple store support. She initially told me the new prices were only for educational customers. I proved that I could go on apple.com and buy the same laptop for $400 cheaper today. A credit is being applied to my credit card. I'm happy again. :)
 
I bought the 2TB upgraded iMac last night. Thankfully Apple was able to price adjust today..

New prices feel more in-line with what Dell, Lenovo, Microsoft and others would charge. Dell charges $570 to go up to 2TB NVME from its default config in an Alienware Aurora. Microsoft charges ~$700 on their iMac knockoff. I'm glad Apple dropped prices, but it was probably a desperation move since hardware sales were falling rapidly across the board.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.