Apple Ends Its Annual Music Festival in London

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Apple has confirmed to Music Business Worldwide that its annual Apple Music Festival has ended after a decade-long run.


Apple Music Festival, known as iTunes Festival prior to 2015, was a free annual concert series that saw big name artists and bands like Elton John, Coldplay, Justin Timberlake, Ozzy Osbourne, Florence + The Machine, Pharrell Williams, and Usher performing at the Roundhouse in London, England.

Other notable performers over the festival's ten-year history included Amy Winehouse, John Legend, Snow Patrol, David Guetta, Paul Simon, Calvin Harris, Ellie Goulding, Jack Johnson, Katy Perry, Lady Gaga, Linkin Park, Arctic Monkeys, Paramore, Alicia Keys, Adele, Bruno Mars, Kings of Leon, and Ed Sheeran.

Roundhouse appears to have been sending out emails already that confirm Apple Music Festival will not be hosted in 2017.

Apple Music Festival performances were broadcast live and on-demand through Apple Music since 2015. U.K. residents could apply to win tickets to the Apple Music Festival on Apple Music and through various media partners.

Apple didn't provide a reason for ending the annual music festival, and it didn't comment on the possibility of it returning in 2018 and beyond.

Article Link: Apple Ends Its Annual Music Festival in London
 

JohnApples

macrumors 68000
Mar 7, 2014
1,506
2,357
This does seem a bit strange, given Apple's extra emphasis on Music these past few years.

This festival lasted 10 years and then ended. Perhaps a sign that this next iPhone (10th anniversary) will be going out with a bang and be the last?

:p
 

The fudge

macrumors member
Sep 19, 2012
75
21
that's so disappointing, the one thing Apple was giving to me for free. I used to love going
 

AaronM5670

macrumors 6502a
Apr 19, 2012
527
123
London
Wow, this really sucks:( Would've made sense to end it before the rebrand to Apple Music, but why now?! I hope they find their senses and relaunch it, possibly even at a larger venue.
 

tw1ll

macrumors regular
Aug 3, 2010
240
382
Epitome of the modern Apple. Create something great.....screw it up, move on to something less inspiring. Hopefully they will bring it back.
 

Diving Capers

macrumors 6502
Jun 10, 2017
254
349
I thought Tim Cook once said that "Music has a special place here at Apple"
I'm betting that Apple saw it as a European event. If they want to make it easily accessible to all Europeans it makes sense to no longer have it in London.

Spain, France, Germany, etc would make for more suitable countries now.

If Apple were to move it to a new country, I would put my money on Spain, popular with travelers and easy to travel to when in Europe.

I really hope they do launch it again.

Good music and Spanish food.... who could resist?
 
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Naraxus

macrumors 65816
Oct 13, 2016
1,003
4,853
More Apple nickle & dimeing to maximize their off-shore tax havens. This sort of niggling penny-pinching has been a trend ever since Angela Ahrendts came on board.
 

The.Outsider

macrumors newbie
Apr 5, 2016
15
32
In all honesty, how is any of this a surprise? Did everyone suddenly forget that the richest company still need to be even richer? Richer than who? God? Bill Gates? No... Just richer... it's not over someone or something, it's all about making more and more and more... and how do you do that? Look at where Apple has been cutting valuable and important parts of the Company's legacy... From the image of the workers, to the service they provide, to the quality of their products to the lack of progress in technology, to the endless of smaller lesser known projects they funded to create a healthy community, both in Business and tv. Today, it's nothing like it used to be, none of their products deserve their price tags, or reputation for being as good as Apple claims... it's all smoke & mirrors and a lot of PR fuelled illusion but people love it and therefore it exists. So they ended the Music Festival to divert the money into new PR related products such as the new TV series they develop. Good or bad, this is Apple now... love it or hate, you'll still buy it... That should be the official slogan of Apple not "our people is our soul..." Pft....
 

imicca

macrumors regular
Nov 15, 2013
112
226
Yerevan, London
Other notable performers over the festival's ten-year history included Amy Winehouse, John Legend, Snow Patrol, David Guetta, Paul Simon, Calvin Harris, Ellie Goulding, Jack Johnson, Katy Perry, Lady Gaga, Linkin Park, Arctic Monkeys, Paramore, Alicia Keys, Adele, Bruno Mars, Kings of Leon, and Ed Sheeran.
deadmau5 is notable too. You forgot him.
 
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macintoshmac

macrumors 68040
May 13, 2010
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Everything that they did to connect with people in any meaningful way is going down the drain.

First it was great software for Pros. (looking at Pro apps such as Aperture)

Now it is culling a Music Festival. Why!

These guys are really just stopping doing anything that takes any more effort than it takes to bring out a minuscule update to an iPhone every year and bring one or two additional new features to it.

On the Mac platform in 2016 they brought Touch ID and Touch Bar but macOS still has crapped out support for it in High Sierra and they are moving on to future technologies. Damn it, at least first give wholehearted attention to technologies you do bake in!! But hey, that's love, where's the profit in it!

They just want to have people buying iPhone every year that's it. That's what it's looking like more and more.

I don't like this new direction they are going towards. Slowly, this won't be as different a company from any other.

That's exactly what - they are bringing a "culture" down to just a business and company that is there to sell things.

Every differentiator is being slowly but steadily axed.
 
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