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Like relatives and fish - they stink when they've stuck around too long, and he isn't worth $100M. He pushed apple forward for sure, then ran right off a cliff pursing 'light and thin' at the expense of 'functional and usable'. That over-rotation gave us a lot of bad decisions that are now, thankfully, being returned to balance.

It wasn't that he's a bad designer, it's that he 1) had way to narrow a focus on light and thin, and 2) vastly too much authority. Design can hinder UX as much as enhance it, and he crossed that line many many times.
 
He is not and was not the only designer. Apple will be fine.
Meanwhile Apple:

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You can tell the company directors are marketing people not tech experts unfortunately. They destroyed MacOS
Well, QA certainly continues to be a problem, but that's across their entire software stack. Otherwise, I think that the latest few releases have been overall incremental improvements, and ventura looks like a nice jump forward in a lot of ways.
 
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Maybe it was the Apple Watch 18K Gold Edition. That was too much for him.



The gold watch was a marketing ploy to build buzz and overcome the tech geek factor with influencers wearing them.
 
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Name one of these that was "terrible to use" iMac, iBook, Powerbook, G3 G4 & G5 towers, iPod, G4 Cube (OK maybe not that one), iPhone, iPad, Apple Watch, MacBook pro, MacBook Air...
Macbook pros with touchbars and/or butterfly keyboards. Both were a direct result of his choices and priorities.

iMac's without user replaceable parts because he didn't want screws on the back (general issue, but this was the worst - spinning drives die fast).

Trash can Mac Pro

Any macbook pro with a substandard discrete GPU because the thermal management was lousy because it was too thin and didn't have enough vents
 
One the one hand he had a good eye.

On the other hand he is the reason I have spent all those years groping blindly behind a Mac Mini trying to plug in a USB drive, a headphone, or later on an SD card.
 
Looking at the NYT article we can see why they parted
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When Mr. Ive left Apple in 2019 to start his own design firm, LoveFrom, the iPhone maker signed a multiyear contract with him valued at more than $100 million. That made Apple his firm’s primary client, people with knowledge of the agreement said.

The deal restricted Mr. Ive from taking on work that Apple found competitive and ensured that the designer would inform the development of future products, such as an augmented-reality headset that it is expected to ship next year, the people said.

In recent weeks, with the contract coming up for renewal, the parties agreed not to extend it. Some Apple executives had questioned how much the company was paying Mr. Ive and had grown frustrated after several of its designers left to join Mr. Ive’s firm. And Mr. Ive wanted the freedom to take on clients without needing Apple’s clearance, these people said.

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How can one continue to run a design firm if Apple decides anything he is working on is competitive?
They were paying him 100 mil a year.
 
I wonder what happened. On the one hand, for Apple, having Jonny as a client allows them to limit who he works with—if they pay and it’s in the contract, of course. Dell can’t release a PC made by Jonny Ive. But maybe Apple feels, like many customers, that they lost their way with his design choices and Apple needs to move on.

OR, maybe Jonny wanted the break. Work on new things. Fresh problems, etc.

That’s a good backstory here. I’m surprise this happened, no matter the reasoning.

My suspicion is that Love From’s contract with Apple was nothing more than a noncompete / non-solicitation agreement in disguise. They had to make the break look amicable and this was the way they did it.
 
Does that mean we'll see a new Magic Mouse with proper charging port?
That's still the only design decision I've seen that tops the terrible keyboards from 2016 is "why, why, why, why, why did you do this?!?!" in the recent past from Apple
 
This is likely the best decision, but on the other hand, I can't shake the idea that Tim Cook and Jony Ive deserve each other.

That said, as customers we are innocent, and we do not deserve to have both of them coming at us.
 
I'm truly curious why you're a regular commenter here if that's your opinion on Apple products....?
Because I've been an Apple customer for more than 30 years, when most of you weren't even born. And I know by thread and by sign how much Apple owes Ive in order not to have failed, and above all I know what the quality was before 2006, and what is today, now identical to that of Microsoft with Vista.
 
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Industrial design. Say that again, Industrial Design


As described by the Industrial Designers Society of America, "Industrial Design (ID) is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer.

The butterfly keyboard was expensive to manufacture due to low yields. It was terrible for users in terms of ergonomics due to 1mm key travel.

The only thing Jony Ive tried to optimize was thinness and portless-ness.
 
Maybe it was the Apple Watch 18K Gold Edition. That was too much for him.


You mean that they didn’t keep making the gold edition? He’s got expensive taste…
 
It's pretty obvious this was going to happen with walking back the 2016 MacBook Pro design to a thicker and more functional computer.

It's obvious his finalized designs were much better when it was filtered through Steve Jobs whom told him no and to refine his sketches.
 
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