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Apple Event Announced for September 9: 'Surprise and Shine'
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orbital~debris
macrumors 68030
I hope so! Looking forward to a 5 minute video segment covering its groundbreaking design, detailed animation depicting the inner layout and molecular fabric breakdown, and some comments from Apple VPs about the breakthrough new version.
VisceralRealist
macrumors 65816
Nooooo it's during my dentist appointment, as I feared. This is a tragedy 😢
I've never missed a live Apple event since I started watching them in 2017.
I've never missed a live Apple event since I started watching them in 2017.
Get your priorities straight.
Hmm, three 9s in a row, if you flip them..... *puts tin foil hat
stevensocal
macrumors newbie
I think they should call the new iPhone ..... IFOLD ... Makes most sense to me .. It's catchy and distinguishes itself form the iPhone itself ...what you think ?
FINALLY! So cant wait. Hopefully the iPhone Ultra lives up to the rumors, isn't too expensive, and durable enough to take to the beach!
transpo1
macrumors 68000
I'm really not sure that the surprise is the foldable. The foldable is very expected. I'm wondering if there's going to be something more...
Anyone have any thoughts on what the invite means?
I can see shades of two Pro phone colors in the video (light blue and highlights of "Dark Cherry") but nothing else comes to mind at the moment...
jamezr
macrumors P6
That what everyone says every year when they say they might skip this years Iphone....then they say iFold and buy it anywway
Timpetus
macrumors 6502a
N0ughtsAndCr0sses
macrumors 6502a
That time of the year.
Apple plans to hold its annual iPhone-centric event on Wednesday, September 9 at the Apple Park campus in Cupertino, California. The event will begin at 10:00 a.m. Pacific Time, with select members of the media invited to attend.
Subscribe to the MacRumors YouTube channel for more videos.
The September 2026 iPhone event will see Apple announce the iPhone 18 Pro, the iPhone 18 Pro Max, and the foldable iPhone, which could be called the iPhone Ultra. There won't be an iPhone 18 this year because Apple is waiting until spring 2027 to launch the more affordable models.
All three new iPhones will use Apple's latest A20 Pro chip built on a 2nm process for speed and efficiency improvements. The iPhone 18 Pro models could get an upgraded variable aperture rear camera, but will otherwise be similar to the iPhone 17 Pro models. We are expecting price increases due to ongoing memory shortages.
Surprise and shine! It's almost time for the #AppleEvent, on Wednesday, September 9! pic.twitter.com/SLkIcNmLwP— Greg Joswiak (@gregjoz) August 26, 2026
The foldable iPhone will be Apple's first new form factor since the launch of the 2017 iPhone X. It will have a book-like design, and it will be around 5.5 inches when closed and 7.6 inches when open. It is wider than it is tall, and will be similar to using an iPad when unfolded. Since the foldable iPhone is so thin, there are compromises, and it will use Touch ID instead of Face ID and it won't have a telephoto camera.
Apple is also going to introduce the Apple Watch Series 12 and Apple Watch Ultra 4, plus there's a possibility we'll see new smart home devices, including the long-rumored home hub, a new Apple TV 4K, and an updated HomePod mini.
Along with new hardware, Apple will give us launch dates for iOS 27, iPadOS 27, macOS Golden Gate, and other upcoming software updates.
Apple plans to stream the fall event live on its website, on YouTube, and through the Apple TV app. For those unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account.
Article Link: Apple Event Announced for September 9: 'Surprise and Shine'
I’m like a child in a candy shop mentally. So excited. Too bad the rumours are spoiling some of the fun but still. I have tears of joy in my eyes.
🤩🤩🤩🤩
slippery-pete
macrumors 68030
Complaining about the name of the event. That is a new one.
rchaser
macrumors regular
Just PMSing. (Pre Mac-event Syndrome)
slippery-pete
macrumors 68030
They haven't announced it, but it is coming. This will help alleviate some pressure on the Klarna severs on pre order date.
I am guessing the details will be shared the afternoon of the 9th.
thebellnd
macrumors regular
The surprise will be on the downside in terms of price adjustments.
Whatever the modified pricing, these will be the best iPhones Apple has ever made. We should be thankful of the chance to buy all of them.
TVreporter
macrumors 68030
LoveToMacRumors
macrumors 68030
As someone who had so many issues with my teeth, dentist appt is way more important lol
I would love it if they set us up for the Ultra reveal and then pull out the cloth and say show's over. Oh one more thing, maybe I can use this to polish my...BRAND NEW IPHONE ULTRA!!!
Dentist appointments are easier to reschedule the next day.
Of course, you also can't watch a replay of your dentist appointment when you get home.
At least, you wouldn't want to...