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Apple Event Live Blog: iPhone SE, iPad Air, Mac Studio, and More
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I'm excited!
Fun fact, capitalism is not about selling as cheap as possible, it is about selling as expensive as possible. The price is not based on the production costs, it's based on what the target audience is willing to pay through market research.
I guess some of us just get comfortable with the status quo.
I actually think the Studio is an exciting little box. The Studio Display is pricey, but it has a good camera, speakers and an A13 chip in it. Although it might not be mini-LED, the 5K panels that Apple uses are far from garbage.
Apple has always been a premium brand and for the last 30+ years on the inter-webs, I see and read posts complaining about Apple pricing. I'm resigned to it.
I actually think the Studio is an exciting little box. The Studio Display is pricey, but it has a good camera, speakers and an A13 chip in it. Although it might not be mini-LED, the 5K panels that Apple uses are far from garbage.
Apple has always been a premium brand and for the last 30+ years on the inter-webs, I see and read posts complaining about Apple pricing. I'm resigned to it.
Why is the MR homepage inaccessible? It just redirects to the live blog. I don't want the live blog!
The Mac Pro starts at $5000 and moderately configured is about $20,000. No a $4000 desktop is not a Mac Pro and he even said the Mac Pro is coming soon just to avoid people confusing the two. Even though this thing is fast cannot do some of the tasks that the Mac Pro is designed for. It lacks RAM in a significant way. This is the same comparison that happened when the base model 13” M1 MacBook Pro came out. People were comparing it to the 16” Macbook Pro.
I totally agree with you that this is more powerful than 99% of computer users need. Most people would be perfectly fine with the base model Mac mini. I’m hoping for a refresh on that soon because if they come out with perhaps an M2 version then that might motivate me to buy that display. I don’t need this Mac studio. It would be silly for me to buy this thing
That’s for people that have to do real work in the Windows world but aren’t allowed to call themselves “pro’s”. Thank goodness the social media crowd has all that power…
It’s been discontinued. There is this transition thing where Apple is going to Apple Silicon.
I just moved from 49” to 27” and disagree. But, I also totally get the more screen space. Right now I think triple 4K is the best solution. Who knows though, that might change in a month. LOL.
that certainly works for the desktop portion, especially if you have a mixed mac & pc setup. A Mac Mini and a good 3rd party monitor is a very efficient way to go.
but most everything today was not a consumer-level product. this was really a pro-level event. they have a very different scale for evaluating value.
They will quietly be replaced by an upgraded Mac mini. This won’t need an event
Well, I guess look at it this way, you can sit the monitor on top of the Mac Studio and save yourself the cost of the height adjustable stand. I mean don't get me wrong, I'm a bit shocked about killing off the 27" iMac, but really? £220 odd quid just too get an extra 10cm in height (there's a joke in that somewhere). That really does take the P***. Like I said, I like the release. But they are taking the Michael on their pricing of some items. LOL
Here is a rant. Bear with me please - I have a feeling this is what a lot of people think so I wanted to say it.
I have really wanted to go back to the Mac OS land...I have switched back to the Windows OS after my 2009 iMac hard drive went kaput with no warning in 2015. Honestly, while the entry level Studio seems to be performing wonderfully and is much more compact than any PC, the thing that is preventing me from clicking that "Place Your Order" button is the tone of this presentation. It literally embodied all the BS political correctness, virtue signalling and slimy fake car salesperson tactics that pervades our Western societies. It all seemed very artificial and disingenuous - it felt like Apple has become primarily a marketing company rather than a tech company with a focus on innovation in terms of user experience. The whole shtick about not having enough time to stir your coffee before getting to work because the files are opening so fast on the new Studio pushed me over the top. You don't need to treat your professional customers like idiots, Apple. These are people who know how beneficial it is to cut the rendering time of a project in half. Sometimes you do not need to spell things out literally and treat your customer base in a heavy-handed fashion.
With the inflation going rampant, prices of gas going bonkers and a war in Europe threatening to spread further, Apple had a wonderful opportunity to have a more down-to-earth, scaled back presentation that captured the sombre zeitgeist better. Perhaps have a more humane concept for your presentation that would resonate with the viewers. While they have slowly been losing touch with me as a consumer since Steve Jobs passed away, today felt particularly tone deaf. And I am not saying that they should have politicized this event - not at all. Just that they have to be aware that their customer base is the middle class whose buying power has been steadily eroded by the inflationary trends. Further to this, a lot of us have been losing our trust in various corporate institutions over the last few years, so to have Apple present a more humane face would have been a huge plus. This way, it is strictly business as usual - the $600 Mac Pro Wheel Kit kind of business.
I have really wanted to go back to the Mac OS land...I have switched back to the Windows OS after my 2009 iMac hard drive went kaput with no warning in 2015. Honestly, while the entry level Studio seems to be performing wonderfully and is much more compact than any PC, the thing that is preventing me from clicking that "Place Your Order" button is the tone of this presentation. It literally embodied all the BS political correctness, virtue signalling and slimy fake car salesperson tactics that pervades our Western societies. It all seemed very artificial and disingenuous - it felt like Apple has become primarily a marketing company rather than a tech company with a focus on innovation in terms of user experience. The whole shtick about not having enough time to stir your coffee before getting to work because the files are opening so fast on the new Studio pushed me over the top. You don't need to treat your professional customers like idiots, Apple. These are people who know how beneficial it is to cut the rendering time of a project in half. Sometimes you do not need to spell things out literally and treat your customer base in a heavy-handed fashion.
With the inflation going rampant, prices of gas going bonkers and a war in Europe threatening to spread further, Apple had a wonderful opportunity to have a more down-to-earth, scaled back presentation that captured the sombre zeitgeist better. Perhaps have a more humane concept for your presentation that would resonate with the viewers. While they have slowly been losing touch with me as a consumer since Steve Jobs passed away, today felt particularly tone deaf. And I am not saying that they should have politicized this event - not at all. Just that they have to be aware that their customer base is the middle class whose buying power has been steadily eroded by the inflationary trends. Further to this, a lot of us have been losing our trust in various corporate institutions over the last few years, so to have Apple present a more humane face would have been a huge plus. This way, it is strictly business as usual - the $600 Mac Pro Wheel Kit kind of business.
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You realize Apple still sells the Pro Display XDR. This sounds like what you want
I already own an M1 Mac Mini and I wouldn't mind pairing it with this new Studio Display. However, if I was to invest in it I would really like it to have a ProMotion too for that price.
I'm not too fussed about Mac Studio prices although the $1500 starting price would have been better. But again Apple is being extremely greedy with their SSD upgrade prices - for a $2000 computer you should automatically get at least 1TB and not 512GB.
Ironically this Mac Studio "Set-Up" is in terms of specs exactly what I wanted from the new larger iMac (minus ProMotion). So I'm slightly torn about this all. If Apple doesn't reveal anything exciting at WWDC I might just go with this Studio set.
I'm not too fussed about Mac Studio prices although the $1500 starting price would have been better. But again Apple is being extremely greedy with their SSD upgrade prices - for a $2000 computer you should automatically get at least 1TB and not 512GB.
Ironically this Mac Studio "Set-Up" is in terms of specs exactly what I wanted from the new larger iMac (minus ProMotion). So I'm slightly torn about this all. If Apple doesn't reveal anything exciting at WWDC I might just go with this Studio set.
I am calling BS that the new MacMini has a faster GPU than a MacPro with a W6800x Duo. We shall see. Apple's website compares it to the W5700x and the 16-core Xeon.
Can't wait to see the benchmarks. Maybe I can trade my MacPro in and get one free. ?
Can't wait to see the benchmarks. Maybe I can trade my MacPro in and get one free. ?
Just a FYI since the site hasn't shown this news.
Apple has arrived at the sixth generation of betas, with developers able to test out new Release Candidate builds of iOS 15.4, iPadOS 15.4, tvOS 15.4, and watchOS 8.5 to try out.
They also have a MacOS 12.3 RC now showing.
Apple has arrived at the sixth generation of betas, with developers able to test out new Release Candidate builds of iOS 15.4, iPadOS 15.4, tvOS 15.4, and watchOS 8.5 to try out.
They also have a MacOS 12.3 RC now showing.
To put the Mac studio into context, they have put a computer more powerful than most desktops, than the Mac Pro or iMac Pro, into a mini itx footprint with 6 TB4 ports, USB-A and HDMI. yes it’s expensive but that’s some technical achievement.
the one obvious shortcoming is the lack of PCIe over TB. Mac Pro must have expandability when it comes, so they have to develop PCIe into the SoC and so maybe the gen 2 studio will have it. Storage you can easily do over network or a TB array.
the one obvious shortcoming is the lack of PCIe over TB. Mac Pro must have expandability when it comes, so they have to develop PCIe into the SoC and so maybe the gen 2 studio will have it. Storage you can easily do over network or a TB array.
I think the M1 Max Studio seems to be priced somewhat reasonably.
Dell XPS Desktop
- 16 Core Alder Lake
- 3080 10GB
- 1 TB SSD
- 32GB RAM
£2,299
Mac Studio
- 10 Core M1 MAX
- 32 Core GPU
- 1 TB SSD
- 32GB RAM
£2,399
I think the 3080 and Alder Lake are the stronger GPU/CPU combo, but with the Studio you also get Mac OS, better design and build quality, better I/O (TB4 and 10GB Ethernet) and the overall performance in many cases is going to be similar.
I just struggle with the M1 Ultra pricing, but perhaps reviews will convince me.
Dell XPS Desktop
- 16 Core Alder Lake
- 3080 10GB
- 1 TB SSD
- 32GB RAM
£2,299
Mac Studio
- 10 Core M1 MAX
- 32 Core GPU
- 1 TB SSD
- 32GB RAM
£2,399
I think the 3080 and Alder Lake are the stronger GPU/CPU combo, but with the Studio you also get Mac OS, better design and build quality, better I/O (TB4 and 10GB Ethernet) and the overall performance in many cases is going to be similar.
I just struggle with the M1 Ultra pricing, but perhaps reviews will convince me.
This was most likely scripted and staged well before the onset of the current turmoil
Couldn’t agree more. I want a Mac Mini with a M2 Pro chip in it…
But this event dropped the Studio with the Max and Ultra chips, no update on the Mini with a Pro chip in it. I suppose they want the prosumers to buy a Stuido?
It’s ”only” $50 more per month if you finance it with the apple credit card…
The M1 Max 16 inch does fine, especially if you don't run it in clamshell mode (hint: you can open the screen about 1 inch allowing a little more air circulation and keep the internal monitor off). The Mac Studio chassis should offer better cooling than even the 16 inch M1 Max MBP and be absolutely silent in the Max configuration. I have some concerns though about the M1 Ultra with 64 graphics core in the chassis.
My only concern on the new studio display is if it will play nicely with a PC. My personal computer is a Mac but my work computer is a dell.
I got my 11" Pro from best buy for $699. That extra $100 over the new air got me quad speakers, faceID, 128 GB of storage, promotion, thunderbolt, a 10MP ultrawide camera, LIDAR, and Portrait mode. Not a very hard sell.