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Apple's "Scary Fast" event kicks off today at the unusual time of 5:00 p.m. Pacific Time, and we're expecting to see the debut of the M3 family of Apple silicon chips with updated iMac and MacBook Pro models and perhaps some other announcements.

scary-fast-oct-2023-live-coverage.jpg

Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We will also be updating this article with live blog coverage and issuing Twitter updates through our @MacRumorsLive account as the event unfolds. Highlights from the event and separate news stories regarding today's announcements will go out through our @MacRumors account.

Apple's online store was taken down approximately 30 minutes ahead of the event, much closer to the start than usual.

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Article Link: Apple Event Live Blog: MacBook Pro and iMac Updated With New M3 Chip Family
 
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Makayla

macrumors 6502
Dec 20, 2016
267
266
Here we go! With this time slot I can actually watch, though my attention will still be divided by the World Series. 🎃
 

Sasparilla

macrumors 68000
Jul 6, 2012
1,954
3,355
Very intrigued with the late (end of daylight - most of the U.S.) start on this in association with Halloween (tomorrow), so hopefully they'll have some fun with that.
 
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