Apple Event Live Blog: MacBook Pro and iMac Updated With New M3 Chip Family

[MacRumors]

Apple's "Scary Fast" event kicks off today at the unusual time of 5:00 p.m. Pacific Time, and we're expecting to see the debut of the M3 family of Apple silicon chips with updated iMac and MacBook Pro models and perhaps some other announcements.

Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We will also be updating this article with live blog coverage and issuing Twitter updates through our @MacRumorsLive account as the event unfolds. Highlights from the event and separate news stories regarding today's announcements will go out through our @MacRumors account.

Apple's online store was taken down approximately 30 minutes ahead of the event, much closer to the start than usual.

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Live blog transcript ahead...

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Article Link: Apple Event Live Blog: MacBook Pro and iMac Updated With New M3 Chip Family

 

[Kylo83]

why isnt the Apple Store down?

 

[ItsASpider]

The Store is not yet down, so it might be a while before these actually go on pre-order or sale.

 

[jillpygok]

No tricks eh? We shall see...

 

[magicschoolbus]

Why isn’t the Apple campus light up orange and purple Tim.. cmon?!

 

[oofio2461]

Nearly an hour left and the store is still open.

 

[Populus]

On the TV app the stream isn’t active yet… I don’t see it anywhere.

 

[ShivneelSingh]

OMG it’s almost happening!!
I’m too excited about this!!

I love Mac updates.

Bring back the 11-in MacBook Air with Retina display, priced at $799.

 

[Kylo83]

in the UK I have to wait till midnight and have work early morning so this event best be good, I have a feeling tho it will be another boring one, lets see

 

[Makayla]

Here we go! With this time slot I can actually watch, though my attention will still be divided by the World Series. 🎃

 

[jdb8167]

I think Apple might be playing trick or…just trick on Gurman.

 

[erikkfi]

Bring back the 11-in MacBook Air with Retina display, priced at $799.

No silver border around the display though, please.

 

[Populus]

OMG it’s almost happening!!
I’m too excited about this!!

I love Mac updates.

Bring back the 11-in MacBook Air with Retina display, priced at $799.

Yeah, a smaller MacBook would be great. Especially the 12” MacBook.

 

[Kylo83]

imagine no new products and just Mac gaming demos lol

 

[Apple_Robert]

why isnt the Apple Store down?

If pre-order was going to happen, the store would be down already. I think pre-order will be later this week.

 

[scrapesleon]

iPad mini with Face ID let it happen

 

[Billy_Bob]

Nearly an hour left and the store is still open.

Maybe tonight's announcement is that Apple has acquired Sony and/or Nintendo and will be releasing the world's most powerful gaming console? New Mac hardware is just spec-bumps so would get a quiet release tomorrow morning.

 

[Apple_Robert]

OMG it’s almost happening!!
I’m too excited about this!!

I love Mac updates.

Bring back the 11-in MacBook Air with Retina display, priced at $799.

With the advent of the 11" iPad Pro, we wouldn't see the 11.6 MBA again.

 

[gigapocket1]

They honestly shouldn’t need to take the store down for updates…. So hopefully they may be trying something new

 

[bigandtasty]

Find it hard to believe Tim's not pushing any TRICKS......Bring on the Treats!!!!

 

[bigandtasty]

imagine no new products and just Mac gaming demos lol

That would be hilarious. Hoping for new MBP' though!

 

[ratspg]

Maybe tonight's announcement is that Apple has acquired Sony and/or Nintendo and will be releasing the world's most powerful gaming console? New Mac hardware is just spec-bumps so would get a quiet release tomorrow morning.

Now THATS a rumor. lol!!!

 

[nortonandreev]

They honestly shouldn’t need to take the store down for updates…. So hopefully they may be trying something new

My thoughts. But a pre-order on a later date also seems possible.

 

[Bcn]

It’s now midnight. Enjoy the show, will watch it tomorrow morning 😃

 

[Sasparilla]

Very intrigued with the late (end of daylight - most of the U.S.) start on this in association with Halloween (tomorrow), so hopefully they'll have some fun with that.