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M2 MacBook airs might be around a lot longer than expected… they still have the “new” tagline on the 15 inch model. If there was a refresh in 6 months or so I guess they would have taken this opportunity to drop that.
Is that a bad thing? I tend to think not.
 
How early do you go to sleep? And is it so you can be first in line for the Denny's Grand Slam breakfast?
Haha, no I'm usually in bed 6PM EST, I have to get up at 2AM to get ready for work every day. Luckily (or unluckily?), I caught Covid over the weekend so I get the whole week off.
 
Why are they comparing the M3 with the M1 and not the M2? Are they assuming that no one with an M2 will be keen to upgrade, and most likely people on M1s might take the bullet?
Quasi no one will do that. Since my beloved I386SX i know - a change of speed makes just sense with steps of "10 times that that". That's the Mac OS rhythm as well. Support 5-6 years. Quicker changes makes only sense for absolute pro's with to much money in they're pocket.
 
It’s the replacement for the 13” MacBook Pro. It gets a bigger and better display, and SD and HDMI (still only 2 USB4 ports and one external display).
Really?? That's an interesting way to interpret it.
 
My take on the launch.

Hi I'm Tim and my bonus is at risk if you don't buy something innovative from us. We are very, very innovative. I can't stress that enough. Constantly innovating.

For the love of God, would you people on Intel Macs please upgrade.

We've improved the M3 Pro chip, but not as much as the M3 Max chip. Why? Have you seen our prices on M3 Max.

The new MacBook has a long list of great features, identical to everything in a M1 or M2, but we will go through them anyway, just to sound like something has changed. That's why we decided to launch it in black. Black is a colour never used before in a laptop computer and we are excited to give you this option. To help make the decision easier for you we have coated the new black Mac in a special nano technology that will hide fingerprints right up to the point your credit card clears and you get it home. So even if you own a perfectly fine M1 or M2, now you will be missing out on a colour choice and something compelling to use your Apple polishing cloth on. How's that for innovation.

The new M3 chip opens a world of new possibilities of what you can do with it - like all these things you will never do with it.

You can also play games on the M3 with our new GPU performance, just like on your gaming PC from five years ago and what's more you can use your new Mac to play one of four games. We've never played games at Apple, because we are all older driven executives who have spent a lifetime focussed on climbing the career ladder but I'm sure its good if you are into that kind of thing. Frankly, my biggest preoccupation this past three months has been losing weight so I can fit in these ridiculous clothes they picked out for me. I now list that as my hobby.

Hi I'm another presenter and I will say it again. Will you Intel people please buy a Mac. I mean we've got a chart here that says 4x. What else do we have to do for crying out loud. Just buy a new Mac.

For those of you on Intel iMac's I am going to definitely not mention the screen size of the new M3 iMac, while mentioning how pretty everything looks on it and how expansive the desktop is, without again, mentioning the actual screen size. Look! It comes in pretty colours!

Well that's another show done. Now excuse me while I innovate some spin around our last quarter results, because at Apple we never stop innovating. It's what we do and will always do, as long as we want executive bonuses and a house extension. So just go and buy something and innovate.
 
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Website glitch in the UK - for at least 15 mins, the MBP page was still advertising the 13" MBP alongside the M3 MBPs (although no option to buy on the purchase page). Updated and gone now though so RIP to the Touchbar MBP design. I wonder if/when the M1 MBA will get the MacBook SE name.
 
That's bad.
That's to be expected. There were likely people buying 27'' iMacs without really needing the performance just for the big screen, and without really needing the latter either; as for those who *really* need both, the Mac Studio and a Studio Display or a third-party model (depending on line of work and/or budget) are actually the true 5K iMac and iMac Pro killers.

As for the old 21,5'' model, with that huge bezel, I have an iMac G5 from 2005 right behind me that has almost as big a screen and only slightly larger bezel as those last Intel models, for crying out loud… The M1 and M3 models manage to fit a much larger screen than the last 4K machines in an ever-so-slightly wider (by 1,9cm/0.75'') and taller (by 1,1cm/0.43'') package. And if you compare it to the old 24'' LED Cinema Display and 24'' iMacs from 2006 and 2007-2009, the difference is even more dramatic. Let that sink in.

Like it or not, these iMacs are a true return to form, to the original iMac G3 (which, incidentally, was lurking in the corner as a bit of an easter egg, in very appropriate Halloween Tangerine). Heck, even the first dramatic expansion to the iMac's screen, the latter 20'' iMac G4 model, looked a bit top-heavy and unwieldy (I always found my 17'' model much more elegant, if you ask me). It was never meant to be a professional range and was, indeed, a one-size-per-generation affair until July 2002, more than four years after its inception, and even then one could argue that the widescreen model wasn't that dramatic of an upgrade; it just became “pro” out of necessity and Apple's stubbornness in not offering us the mythical “headless iMac” (one could argue that the Mac Mini was precisely such a machine, but it was always a bit underpowered and left a big gap between it and whatever tower Apple sold at the time… The mythical Quad 2012 model and later the Space Gray one were the closest to the regular iMacs of their time but, in retrospect, they were nowhere near close to the Studio – or the iMac Pro, for that matter – in sheer power when compared to the professional desktop tower).

After all these decades of complaining, Apple finally gave us the Studio, and now… people here on MR seemingly miss being saddled to an integrated display the size of a small aircraft carrier that's bound to become really expensive e-waste as soon as the CPU and GPU become obsolete? Sheesh, it reminds me of those cats who keep scratching at the door and, when their human servants finally open it up for them, promptly turn away from it. 😂
 
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So you get some ports back and 1 inch bigger screen for $300 more than what an old MBP started out at as. Wow what a bargain :rolleyes:. I hope everybody that was complaining like it was physically hurting you is happy they got rid of the 13’ MBP because you ask and you shall receive, but it’s just going to cost you $200-300 more than you asked for.

With that said, I like that they got an actual full black MBP now. The event overall was..disappointing? I’m not sure what I expected. I figured it was going to be pretty short, I believe the prior events around this time were short also. It was kind of cool to be somewhat surprised by the existence of the event in the first place, thanks to Apple feeding false info to leakers, but I also actually kind of hoped it was actuall going to be more gaming focused. Oh well.

Edit: Looking at it now, the price is more like $100 more than what it started out at before considering it comes standard with 512GB storage, so I guess that blow is a little less, the pricing overall is a little more balanced. I’m probably not going to upgrade from M1 for quite a while, but it is nice to know that once I do there will be a lot bigger gaps and enhancements in performance than I had anticipated so good on Apple for that.
 
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This looks like a great deal. You couldn't touch this if you spent $3k on the M3.
 

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Really?? That's an interesting way to interpret it.
They no longer sell the 13” MacBook Pro. And the $1999 14” MacBook Pro still has the “Pro” chip, now 18GB of memory (vs 16GB) and the same 512GB SSD that the previous 14” M2 MacBook Pro had.

The base M3 Pro is the “replacement” for the 13” Pro.
 
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