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Imo Apple is skating a thin line between being market leader and being surpassed by competitors. It’s just their luck that the competitors in the PC space (like intel) is so bad that Apple can still coast along. But behind the scenes, we already see their HR and PR departments are disasters.

I have a feeling Tim Cook would start taking a step back, probably preparing for his departure. We already see less and less of him presenting, letting various new faces to take the lead. I have a feeling he’s leaving soon while Apple is still seemingly up in the game.
 
Imo Apple is skating a thin line between being market leader and being surpassed by competitors. It’s just their luck that the competitors in the PC space (like intel) is so bad that Apple can still coast along. But behind the scenes, we already see their HR and PR departments are disasters.

I have a feeling Tim Cook would start taking a step back, probably preparing for his departure. We already see less and less of him presenting, letting various new faces to take the lead. I have a feeling he’s leaving soon while Apple is still seemingly up in the game.
I actually do not think Apple's coasting. It is more like Intel is nixing cutting edge node for unfettered shareholder's value from 2014-2020 when it was stuck on the 14nm node because they were unwilling to spend extra to be ahead of everyone.

Why should they? They've been a default monopoly by having all PC OEMs be its customer from 2006-2020.
 
Nothing in your screed disputes what was said about gaming. Windows gamers will never switch over to Macs for, el oh el, "gaming"
I remember thinking my company nor I would never switch from Wintel platform to Mac....35 years ago...But I did. Best decision I ever made.

Lots of problems still, where because Apple are more iPhone centric we seem to get chips designed for the iPhone then adapted for the computers, but where it might make commercial sense, but perhaps it would better if the computing side did not have to rely on iPhone development.
 
that is no way true, on my previous i7 960 nehalem i was able to upgrade from 7800gtx > gtx 970 > gtx 1070, thats 3 iterations of gpu on one chipset, and when you game on 4k resolution the cpu plays a very small part. in fact on ryzen, you can pretty much stick to one chipset for longer since newer ryzen cpu are backwards compatible up to a point.
Adding new cards may seem useful, but its not always as cost effective as some suggest. You have to then add that cost to the cost of the original kit, and with advances in technology its often not as viable as it seems.
 
That’s a bizarre interview. What they said is misleading hype and flat-out lies. Apple wants to control and puts a spin on it like it’s good for the consumer.

They’re struggling to scale up their mobile architecture for desktop use. Notice how they avoided talking about the Mac Pro, even dismissing the Intel partnership as something in the past when that partnership actually still exists. They know the M2 Ultra Mac Pro won’t be able to compete with new x86 workstations and they’re not sure what to do about it.
 
52% of Apple revenue came from iPhones....therein lies the problem in my opinion. The idea of silicon being bespoke is incorrect. Its bespoke for the iPhone, then being adapted for laptops and desktops.

For computing and high end users it needs to be the other way round. Being designed FIRST for the high end, which would likely then encompass gaming which would be a massive revenue earner for Apple.

iPhones have been marvellous, but in my opinion they have stunted development of real computing needs and real advances for Laptop and desktops.
 
Apple is talking more about gaming but I’m still waiting for No Man’s Sky to come for Apple Silicon Macs and iPads. Last WWDC they said it would be out last Fall.
I feel like this is all gaming on Macs ever has been and probably ever will be: A few big-ish titles every time Apple needs something familiar and impressive to show off when presenting a new Mac or iPad.

But gaming is all about the latest and most popular titles and IPs. And whatever platform drops the hottest titles is the one that gamers flock to.

Apple doesn’t have lineups of new titles dropping throughout the year and most of what gets announced/promised during product presentations are hit games that have been out for several months or years.

Making Macs more and more capable of running games won’t get gamers to buy Macs for gaming. Putting more AAA gaming titles on Mac and having them launch on the same day as the PC and console versions will get more gamers to game on Macs.

Value/$ for low end and mid tier Mac’s also needs to be better.

Alternatively, Apple could buy developers/studios and have them put out new AAA exclusives that you can only play through Apple Arcade, games that will never get ported to other systems, games Apple owns. And without the hardware limitations of Nintendo hardware, Apple could, over many years, become a sort of “Nintendo of PC gaming”.

But this interview shows me that they don’t care a lot and don’t actually have a serious strategy besides doing their bi-annual “We’ve got a new really powerful Mac/iPad/iPhone, so we convinced this big studio to put one of their biggest titles on it. Look how well it runs on this new Mac/iPad/iPhone! *It’ll be out in 1-3 years.”
 
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About Intel, Apple started the partnership when every year they brough real innovation.
Then AMD’s competition disappeared and Intel got incredibly lazy. Same core count on i3-i5-i7 for years, laptop i7 with two cores as the only solution for the power efficiency Apple needed on Macbook Air…
I’m a little sad that they abandoned Intel right when AMD was back and Intel woke up again.
 
Ah yes, gaming on a Mac, where AAA titles are 60 bucks and the extra space to store it on the hardware is another 30.
Niche, indie and casual games? Sure. Special stuff just for VR? Probably, VR without gaming is a really hard sell.

The Mac is just not meant for games, you're way better off with any console.
 
I'm happy they acknowledge that Mac will not be realistically a good gaming platform overnight.

- yes, the m2 chips are powerful enough to do some gaming on
- yes, the metal API is decent-good

but, game developers are accustomed to other API's and platforms. Apple needs to find a way to include those platforms or make tools to convert for example Vulkan to Metal 3, with little to no effort.

If apple can make Mac a good gaming platform, add some missing programs (CAD) then there will be almost no cons anymore for anyone to buy a Mac.
 
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You can start talking about gaming when all major competitive games will run on Mac. CS:GO, Quake, Valorant, PUBG, StarCraft, League of Legends.

There are bright sides already like World of Warcraft, Factorio but that's not enough.
 
I'm not a gamer so I really don't care about that, but what I can say is that the two Apple M1 Macs I use now are easily the best Macs I've ever owned.
 
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Messaging from Apple has had a huge focus on gaming lately. Must be what they see as a critical element in order for their VR headset to be successful.
I think they couldn’t embrace gaming on the Mac when they had to depend on Intel to deliver the required chips and without bursting into flames.
 
But I agree with what others have commented: Apple needs to buy one of the bigger game studios, like EA.
I'd say a strong partnership with Valve would've been nice as they're a pretty positively received company amongst the PC gaming community, but Apple has ghosted them like 3 times already so that probably isn't happening lol
 
I think they couldn’t embrace gaming on the Mac when they had to depend on Intel to deliver the required chips and without bursting into flames.
Those are exactly the same chips all the other platforms use. The platforms that have so many games it's hard to choose.

Apple decided not no have real GPUs in most computers and despite other reasons that in itself is enough to kill gaming.

The situation now is different so with some work things may improve.
 
The problem is always lack of playing nice with other libraries. They NEED to support Vulkan and DX12. Many esport games still run on DX9 even so that plus DX11 also needs to be supported. I get that they want to push Metal3 but honestly, without the other APIs, it's going to take forever to get a foot in with the game developers - if ever.
 
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I think if Apple is serious about gaming on the Mac they are going to have to put some money into an in-house studio or something that will not only port games over and do it well but also put out some first-party titles that really show what the Mac is capable of.
 
I've just got refurbished Air M2, which is couple times more powerful than my last MacBook pro and battery lasts forever. I hope they have 5G modem in plans for M3 or M4.
 
For ever and ever us Mac-enthusiasts are wanting Macs to be better at gaming.... sometimes Steve Jobs or Phil Schiller would talk about great gaming on a Mac.... (Doom 3, Quake 4 demos) eh... yeah....

In the PPC era (G3 / 4 / 5) it was a nightmare.... you needed a Power Mac and hopefully get a decent but expensive aftermarket graphics card to run games at "okay settings" that were > 2 years old for the PC.

After the Intel switch, it got a bit better. Of course Boot Camp helped... but eh... you needed Windows again.
However, we got decent Mac Pros with decent graphics cards, and later on the maxxed out iMacs even were equipped with a decent graphics card.

Now with Apple Silicon, we have good gaming hardware. Not great, but good, certainly good enough.

But.... we don't want to run games in Rosetta mode due to the performance hit. Okay for old games, by new ones like X-Plane 12 it makes a big difference... of course, Boot Camp is out of the question.

So where are the titles now? Where are promised games like Grid Legends? Where is the promised wheel support?

Face it, if you really are a "gamer" you will not be buying a Mac. Apple knows that. Some companies do offer games for the Mac, but it's a niche.
I am okay with it. I do not want to buy a Mac and a PC for gaming. I stick with my Mac (Mac Studio Max) and play whatever is made available. For now... X-Plane 12 is the one for me ;)
 
While I don't disagree that Apple has long had a corporate culture that has bounced between ambivalence toward the (AAA PC/Console) gaming space and outright hostility I think you're a bit off the mark.

The hardware isn't good. It's not bad, but it's not great. The minimum spec Apple gaming machine is an M1 Macbook Air, which is, honestly, a capable machine - It's at least as powerful as a Nintendo Switch, and that has a ton of games, so theoretically the M1 Macbook could be a good gaming machine too.
First things first this is just completely wrong.
The Nintendo Switch uses an under-clocked Tegra X1 SOC featuring an ARM Cortex A57 CPU (2012) and a mobile Maxwell (GTX 9xx) series GPU. The CPU is slower than an A7 (iPhone 5s) with the only saving grace being it's quad core and it only had to compete with the slow, Jaguar mobile CPUs used in the PS4/Xbox One. The GPU, while at least more modern than the (7xxx) era AMD GPUs in the PS4 and Xbox One, is MUCH slower. In terms of raw performance it's probably closer to the Wii U/PS3/360 than it is even the base Xbox One (which is a good deal slower than PS4.)
The M1 blows away the Tegra X1 in the Nintendo Switch by every conceivable metric. In terms of CPU performance the M1 generally compares favorably in single core performance with fastest Ryzen 5xxx and Intel 12th gen CPUs while offering good multi core performance (likely as good as the PS5/Xbox Series) and much better performance per watt. While GPU performance is more modest, it's far more powerful than not only the PS4, but also the previous dedicated GPUs was featured in 15" MBPs such as the RX 560X and Vega 20. That's not to say it's blazing fast compared to a dedicated gaming PC, but it's close enough to an Xbox Series S I don't see it being a problem running AAA games at lower settings for years to come.
Before you start, yes, I know, hardware doesn't mean anything if you don't have the software (games) to back it up.


The Switch has something besides hardware. It has a company behind it that values gaming. And Apple does not.
I agree, this is Nintendo's real strength. They are and always have been a gaming company focused on delivering high quality experiences. Apple by contrast has typically viewed gaming on the Mac with something between disinterest and disdain.

Watch what happens when you are a AAA game studio, developing for the mac: Find a driver bug. Full stop. There's a high likelyhood that you don't even bother letting Apple know, because Apple is notorious for ignoring bugs. But lets say that you do. There's a very real posibility that Apple does nothing. You may never even know if Apple fixes the bug. You spend development cycles trying to work around this bug.
I agree Apple's lack of transparency and unwillingness to prioritize fixing bugs is another major issue that plagues a lot more than just gaming (we had a memory leak in the Finder for over a year FFS.)

Eventually, you release your AAA game. It's great. Four years later, Apple switches architectures, and the game no longer runs. You can a) spend money trying to get a team together to fix the game, and updated it for free, or b) update it for a fee - but lets be real, the amount of money you'll make off of a half-decade old Call of Duty or the like is minimal. So you take option c) do nothing, and eventually the game dies a slow death as new hardware ceases to run it.

While I agree Apple's lack of transparency and unwillingness to support older APIs/hardware is a problem for users I don't feel like this is THAT big of a deal for game studios. They make their money when the game first comes out and people buy it. If it doesn't work in four years on the latest macOS? Oh well (not saying this isn't bad for consumers, it is, but I don't see this being decisive for the people who make financial decisions at game developers)

Prior to Metal, Apple uses OpenGL, which was stuck at version 4.1 for 9 years. For comparison, Microsoft released (and shipped Windows with) DirectX 11.1, 11.2, 11.3, and 12. MS added API features such as Ray Tracing, VRS, refresh rate switching, and low level API access (similar to Metal), among other things.
Yeah the situation with OpenGL was unacceptable. But Apple seems to be serious about Metal (if for no other reason than gaming brings in a lot of revenue on iOS,) and if Metal 3 is any indicator I'd like to think we've turned the corner.
(Apple's prior actions are) a pretty damn good barometer for how Apple feels about gaming. It's one thing to get a PR person to say some nice fluff, but it's another thing entirely to put your money where your mouth is, and Apple hasn't. All that Apple has done, so far, is more of the same. It's telling that Blizzard, probably the most mac-centric game studio of all time, has dropped Apple from supported platforms.

Again, I don't disagree that Apple has been a poor steward for Mac gaming. However the money they make with gaming on iOS seems to have finally opened their eyes, while Apple Silicon has paved the way for Apple to have the kind of hardware install base that could actually financially incentivize major AAA developers to bring their games to macOS. Not saying it will happen, just that the chances have never been better. Sure we can rehash Mac gaming's past and say "things will never get better" but I think there is reason to think otherwise.
(As for "Blizzard," they're a shell of their former selves, clinging to the revenue of IPs past, so I don't think they're the best barometer for the health of Mac gaming)
 
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I like what they’re saying, but seriously wish they’d drop the hype and instead deliver consistent Mac hardware.

Where are the days of annual iMac and biannual MacPro updates?

Why on earth would you want/need a biannual Mac Pro update?! The plan is for everything to be on an 18 month update cycle now. That's the upgrade path of each processor.
 
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